There are few things more important in web administration than site speeds. After you have published your first post with WordPress, you start paying attention to your website load times. Fortunately, there are many ways to make a website faster. But, not all of those strategies are practical for beginner website administrators, who often use services like WordPress to manage websites easily. Web administrators of WordPress sites should start improving site speeds using simple techniques. These tactics are developed to address the specific challenges unique to the web management platform. Find out the top ways to make your WordPress website faster in the post below.
Download A Caching Plugin
WordPress admins should be sure to download a caching plugin. A good WordPress caching plugin will dramatically increase website speeds. Thankfully, all of the best caching plugins are available for free with WordPress. For example, the W3TC plugin has over 1 million installations to date. These types of tools will make WordPress websites faster by boosting load speeds and improving tech business infrastructure overall. For beginner WordPress administrators who need to make a website load faster, installing one of the top caching plugins is easiest ways to do it.
Optimize Your Images
Another quick way to boost website speeds is to optimize site images. Images and graphics require the most memory resources. They also comprise the majority of most websites nowadays. Compressed images will require much less bandwidth than they would if they were left unoptimized. That will make them load faster. Sometimes, you might need to upgrade your WordPress hosting package to increase your resources. Ultimately, this will increase the overall speed of a WordPress website while loading images and other media. That is why image optimization and compression make your WordPress website faster.
Get Rid Of The Junk
Webpage administrators should also uninstall any unnecessary plugins. If a certain plugin has not been fully utilized within the last couple months, it is probably not one of the things needed to run a website successfully. So why should the plugin just there just taking up valuable space? That will only slow a website down and introduce potential security risks. On top of that, most premium WordPress themes already include features that would replace plugins. For site managers that want to speed up your website on WordPress, be sure to uninstall plugins that do not serve your goals as website administrator. That will free up space and make your website much faster.
Use A Good CDN
Use a Content Delivery Network, or CDN, to speed up your WordPress website. A content delivery network will make it possible to have servers all over the world, even for startup websites. A CDN caches your website on several servers around the world, serving the cached page from the nearest location. That will boost loading speeds for your website for all endpoints, no matter where in the world visitors are accessing a site from. Closer proximity to the server will decrease the lagging load speeds for users across the globe. That is why using a CDN is one of the best ways to improve your website load times for all visitors.
Create Comment Pages
When WordPress websites have a lot of comments, it can slow down loading speeds. In order to combat this, WordPress website admins should create comment pages for posts. This is another helpful way to boost website speeds. Separating comments into pages allows a single webpage to have less content on it during the initial load time. Then, if webpage visitors are interested in reading more comments, they can simply click a button and wait a short time for the additional data to load up. Ultimately, this makes for a much better user experience for those visitors on your page. If you want to speed up your website pages, make sure to split comments up into separate pages.
There are many ways to boost WordPress website speeds. Listed above are the top ways to make your WordPress website faster. If you need to improve website speeds, whether you manage a small or enterprise website or any other page, consider these steps. Start by downloading a caching plugin. If you need additional resources, upgrade your hosting environment while compressing images and getting rid of unused plugins. Then consider using a content delivery network or breaking comments down into separate pages. These strategies for boosting website speeds are sure to make your WordPress site faster than ever.
The faster your WordPress site runs, the better experience visitors to your site will have. Research shows that page loading time has an influence on conversion rates and on whether or not visitors will leave your site and go somewhere else.
One of the nice things about the Internet is that there are hundreds of sites that offer the same service. One the downside, if your site loads slowly, you can guarantee that visitors will leave your site and find someone else who offers the same service but just has a site that loads faster.
There are multiple plug-ins that you can use to make a slow page load faster. In this brief guide we are going to review eight plug-ins. While plugins will help your site decrease loading time and avoid excessive HTTP requests server side, a study by Aussie Hosting showed that hosts who had instances of downtime more than four times per week had a significant negative impact on site performance regardless of any third party tweaks. Let’s get started.
1. WP Rocket
WP Rocket is considered by many to be the best optimization plug-in currently available. It offers users a number of features that one would expect from a plug-in of this type. But it also offers a variety of features that you might be surprised to see in this type of plug-in.
WP Rocket sets itself apart from the competition in that it does not require you to go through an in-depth tutorial or to study the entire plug-in before you are able to use it. It has an easy set up process.
Some of the features of this plug-in include:
2. WP Fastest Cache
WP Fastest Cache is a great tool for optimization that has a number of intuitive features and a user interface that’s easy to master. When you look at a number of the plug-ins for optimization, you will see that they are either too simple to be effective or so complicated that they take years to master. WP Fastest Cache has been designed to sit in that perfect middle ground.
You simply need to install the plug-in, review the installation settings, hit Save, and you are ready to optimize your page. This plug-in is currently being used by hundreds of thousands of individuals, and it has phenomenal reviews on WordPress.org. Some of the features you will appreciate about this plug-in include:
3. WP Super Cache
WP Super Cache is unbelievably popular. This plug-in is used by more than 5.5 million individuals. Some of the reasons why it’s so popular include its ease-of-use and the advanced features that are available for more tech-savvy users who want to get more out of the product.
Features you will appreciate include:
4. WP Super Minify
The primary features of this plug-in include:
This plug-in helps speed up your site by getting rid of junk files stored in your database. This could include things like spam, trash, post revisions, etc. When these junk files accumulate, they will slow down your WordPress site. The idea is to run this plug-in a couple of times a month. WP-Optimize comes with the option to automatically schedule database cleanups.
With WP-Optimize, you will be able to select the best cleanup options to meet your needs. For example, you can opt to remove spam or unapproved comments. You can clean up your auto draft posts or the posts you have in trash.
This plug-in is so easy to use. All that you need to do is:
Images are what take up the vast majority of your bandwidth. You need to have images on your site for it to be attractive. Imagify is designed to provide you with ways to compress your images and still maintain high quality images. It helps to resize oversized images, gets rid of excess data in your images, and improves the overall loading speed of your site.
You will get 25 MB for free every month. Once you go over that limit, you can select the premium plan for $4.99, or you can wait until the next month to reset your limit.
7. WP Disable
This plug-in is a must for anyone who is concerned about disabling unnecessary features in WordPress core. These unnecessary features can slow down loading times.
Other features of this plug-in included the ability to:
8. GTMetrix For WordPress
GTMetrix For WordPress is a phenomenal tool that monitors your load time and your page speed. Your YSlow scores are compiled, and then a report is sent to your WordPress dashboard. You can opt to have scheduled email reports sent as well.
You are provided with overview reports and a detailed report indicating what elements on your page are causing it to slow down. Armed with this information, you are able to make adjustments to your site so that it offers a more pleasing experience to your visitors.
So there you have it, our eight recommendations for WordPress plug-ins to make your site faster. We know that there are a number of plug-ins that we did not include in this list. We would love to hear from you. What WordPress plug-ins are you currently using to optimize your site? Let us know in the comments section below.
Get notified of site availability issues
Knowing when your site is unavailable is critical to any business. That’s why Pingdom will immediately alert you in a way that suits you via email, SMS, push notification to your mobile device and integration with your favorite app! Before alerting you we always perform a second check on every incident from to filter out false positives, so we don’t unnecessarily disturb you.
With customizable alerting, you can choose to get alerted immediately for very critical services or delay alerts by any interval up to 1 hour. Alerts can also be resent at an interval up to 4 times after the initial alert.
With over 70+ test servers worldwide, you can monitor your site availability from where it matters most
Knowing of a website incident is only half the battle: you want to find the cause of the problem and resolve it quickly. Pingdom run additional tests and perform a Root Cause Analysis, allowing you to establish what went wrong and minimize the time spent on issue resolution.
For every incident, you can run a traceroute of the issue, identify the output from a web server and examine server response codes.
If you want to make sure that your website performs well, there are a few essential basics that you have to get right. There is no point investing loads of time and effort into developing a website if nobody can find it through the search engines and that work is a continual effort, not just a one off piece of work at the start. So what we are saying really is that you can’t simply set up a website and expect it to continue to perform well, you need to keep updating content and using SEO methods.
Lets look at some of the key factors in having a site that performs well. One of the first things you need to think about is getting a good web host, so don’t be tempted to just opt for the cheapest deal that you come across. You need to make sure that the host will be able to support any future website requirements that you may have. It usually helps if you draw out a plan for your website strategy including usage targets and content updates etc. to help you keep on track.
When you get to actually building your website, you need the content to be of very good quality. If you compromise on the quality, your website will look unprofessional and people will form an opinion on your entire company based on this.
As well as getting the content right, you should also make sure that you think about the positioning of content. This is a really important factor and you can use this infographic 25 features every online business must have in 2017. This will help you to ensure that your content is in the best place for maximum effect for example, where to add your call to action to get the best response rate.
Getting a website up and running isn’t easy, anyone who has tried doing it can tell you that. Even for people who have been working with websites for years, there are still new concepts and trends that emerge or new and better ways of doing things. Whether it is a new web host package, the latest WordPress theme or the latest SEO algorithm, you really have to stay on your toes to keep up.
If you are building a website as a one-off and you don’t have much experience in this area then you will benefit from getting some information from top digital experts. You can follow the latest website news and trends through reputable websites and pick up some tips that way. Even the most experienced of website developers struggle with some of the basics, so there is no harm in getting a helping hand.
One of the most important factors in a successful website is the placement of content. Believe it or not but you could have a really professional looking website, with great content and attractive features but it could be flawed by ineffective content positioning. Getting your content placed in the right area has a huge influence on key measures like how make people click on your call to action.
If you want some useful information on how to place your content so that you drive more business through your website, take a look at this infographic. The 25 features every online business must have in 2017 will take the hard work out of deciding on your content layout. With key guidance on what to put in your header, what to sit below the fold and other crucial pointers, your website will soon start converting those visitors into customers.
Website designing is not child’s play. It definitely helps to have a couple of smart tools to help you with the design process from time to time. You will especially feel the need of tools when you are designing a responsive website within a short period of time. Adding tools and plugins to your repository will make the designing process more precise and less time consuming.
That being said, here’s a list of the top 40 tools every designer must have to make the design process faster, smoother and error-free.
These 40 tools are amazing for making the entire website designing process rewarding. Most of these tools are either free or they come with free trial versions. You can easily use a combination of more than one tool to create a perfectly working, responsive website within a couple of hours.
Forget hours of debugging and optimizing HTML codes. A couple of these tools can cut your work hours down to a bare minimum, by eliminating errors.
Author bio: Isabella Rossellini is an experienced web designer and freelance writer. She has worked with various clients. In her spare time, She likes to update her blog with web design and finance related articles.
Blogging is all about readership, the process of getting content right into the eyes of your readers after you have finished writing and publishing.
Not everyone uses RSS readers, or checks your website on a daily basis, or gives you their email address for your list, and posting on social media can often be overlooked as the influx of content is at such a high rate.
Over the years, a new alternative has sprung open, something that some of us have known about since the inception of smartphones, but today push notifications have been brought to desktop browsers, and they’re easier than ever to set up.
With the right tools, you can start collecting push notification subscribers within a few minutes. First, let’s take a look at what they are.
What are push notifications?
Push notifications are specific messages that can be sent to the browser for those who have enabled notifications for your website. This is the same approach that you would see smartphones using (where an app would send you a push notification of an update, or important news), but the main difference with website push notifications is that they work virtually anywhere, on desktop computers, mobile devices, and tablets included.
In marketing terms, these work similarly to that of an email campaign, however the main difference is that you can notify users instantly on their devices as they are interacting with it.
There have been numerous case studies from leading tech brands, which have shown higher than average reader engagement rates using push notifications alone. At its core, push notifications is just like any other subscriber list, and you ought to treat it with custom goals and business targets based on the content that you’re providing.
So, having learned a little more about that, how do you set up push notifications on your WordPress blog?
Thankfully, there are numerous reliable services and plugins that can make all this possible within a few clicks.
#1: Push Notifications with Roost
There are a number of services out there that provide push notification services, but Roost stands out with its extensive list of features, and a fair pricing module that will be comfortable for beginner bloggers, too.
So, what makes Roost one of the better choices?
Here is a list of the most significant features,
The reason for mentioning a premium service right out of the bat is simple, majority of free WordPress plugins for push notifications come only as Lite versions, meaning you eventually have to buy the premium version if you want to use more features.
With that in mind, Roost is a no-brainer for those who want to create a serious environment for using push notifications as a means to increase engagement, but also sales in the long run.
They’ve written a simple tutorial on how to get Roost working for your WordPress blog, read it here.
#2: Web Push Notifications by OneSignal
OneSignal provides a free service for getting push notifications up and running on your blog, and has a distinctly unique list of features, too.
With a lovely web interface, and a flexible set of features, OneSignal has helped hundreds of thousands of websites and blogs to get started with their push notification segments.
You can download the WordPress plugin here, and it only takes a few minutes to set it all up. Here’s a list of some of the best features,
You can always check the Documentation page for OneSignal to better understand how the service works, and how you can make the most out of your push notification campaigns. Also Best Walkie Talkies for Kids
While push notifications are not an entirely new concept, they’re swiftly gaining popularity amongst all niches, and can be a wonderful addition to your existing marketing efforts to promote your content, and ultimately the products and services that you provide.
Both of these recommended solutions have world-class developers behind them, ensuring that you’re getting a stellar result out of each push notification that you send out.
Alex Ivanovs is a freelance contract writer who specializes in web design, small business, web development, and WordPress subjects. Find more of his work on Colorlib, and connect with him on LinkedIn.
The true mojo of a great WordPress website lies in its visual appeal and the smooth functioning when it comes to a visitor’s choice of revisiting the website. Everything can be in its right place, yet the magic might fail. As a website owner, you would want a lot of people to visit your site again and again. And why not! You have shredded the last piece of your mental creativity to infuse all your efforts into your dream website.
You put up great content, and you update the old ones; not to forget that you have got your SEO game on point too. But, why is it so that in spite of the huge bounce rate, there are fewer conversions. We believe that the following reasons lead to lesser page views.Your website loading time is slow. To fix this issue, you must give thorough research before finalizing web hosting company.Your target audience has lost the enthusiasm to re-visit your site or for that matter, recommend it to other users. No matter, what factor could be playing the culprit here, you and your website are at the receiving end of this nightmare.You have failed to interlink the pages in your website with each-other and hence the users are not redirected towards the purpose.Displaying related posts at the end of your website posts is an important strategy. This will further redirect site visitors to more content on your site, giving the site an extended site visit time by every other site visitor.Page views tend to get lower when the social engagement of the website is not capable enough of internet exposure. You post content that isn’t binding enough and fails to entertain the visitor to lead them to stay.
Now that we are aware of the possible reasons for less page views, it’s time to get to the solution rundown as well. With so many tools and tips at your disposal, we hope that following these 7 ways will boost the page views of your WordPress site.
Give your website design a thought
If you are doing everything right, and the problem exists; chances are that your website designing and formatting need levelling up. They say that the first impression is the last one, too; and that goes for your WordPress site as well. The internet audience is a rude species, given the humongous amount of online content which is available for them to consume. If you fail to impress them on the first visit, they are gone.
So, if your site is experiencing fewer page views, you must consider getting a fresh formatting. Change the sidebars, or entirely change the theme. Give all the essential, trendy elements for your website so that it can drive in more and more audience. A functional and trendy UI will work just the right way to charm your visitors.
Load your website faster
This is the most important factor in this list that determines the whole game of page views. Online visitors are in haste and will wait for 2-3 seconds, on a maximum scale – in order to check out whatever you have to offer. If your website crawls like a snail, they will hardly stay to see what’s under the curtain even if it’s worth the wait.
Create compelling content
Ever gave a thought to the factors that make your website standout in the crowd? Does your website really standout? If the answer is in the negatives, your site endeavours are in deep sinking waters. Don’t just put up content for the sake of some words – they are what your website is all about. Make sure that the content you craft appeals to the masses that are relevant to your industry or sector.
Understand your audience expectations and then get to the action part. Present the information in a way which is less tedious to go through and in fact has a playful undertone. Infuse elements like infographics, short videos, and slideshows to hit the visual appeal nerve of your target audience. Do not overdo the length of your content.
Cleverly engage the audience
Now, this is a huge bird to catch because it comprises of several points that have to be taken care of. It gets imperative to hold your visitor for a while onto your website and prompt them to explore the maximum amount of sections and pages. These tips can help.Always keep your best posts as featured content on your site. If they have been hugely shared by users on social networking sites, they will leave a good impression on unique visitors.If you interlink the pages in the right manner, your task is half done. You can send them to your blog page or just some other relevant link from your own site.Make website navigation easier. If a new viewer visits your site and gets confused when they can’t find your sidebar (because you got too creative with the sidebar’s position), they will run away.So, you post two times a day and just get away with doing so, if you don’t find time. That is the worst thing that you can do to your website. Make sure that you engage your existing audience regularly to earn their loyal engagement and site visits.
Always use excerpts
If you haven’t, you must consider getting excerpts on the home page of your website or the blog site. In WordPress, each post has an excerpt section that can do wonders into driving the viewer to click the link to your page from the search results. If you handcraft the best excerpt, this can be huge help to your site’s page views.
SEO of the website
You can never get away with a bad SEO strategy for your precious WordPress site. Get Yoast SEO plugin for your site to help you optimize the content of your website pages. This plugin will take care of all the important post elements that will help the search engines to produce your site in the search results whenever someone is looking for related information.
After you have made all the right moves, it is important that you distribute the content of your site in a manner that it reaches the right audience. Using social networking platforms along with tried and tested social sharing plugins will help the users reach your website, thereby increasing the number of page views.
Employing the best user-oriented website strategies is the key to satisfying the site visitor to utmost content. If you succeed in impressing a few unique visitors for regular engagement, then you will definitely nail the high points that we have mentioned in the list above. Also, increased page views will mean a higher probability of increased website conversions. All you will need to do is identify your target audience and act in accordance with the list to achieve substantial user engagement for your wonderful WordPress site.
So, if you think these points were helpful for you, let us know in the comments below. Also, feel free to share any tips that we might have missed. We always appreciate your feedback.
Catherrine Garcia is a passionate blogger and a freelance Web Developer. She along with her group of freelance developers, are experts of creating Websites on CMS.
You can be a blogger for years and yet go on without knowing the difference between a WordPress plugin and a theme. Well, we have met quite a few bloggers and WordPress users in real life, who have no clue about the differences between WordPress themes and plugins.
Let is read this account from a designer who learnt the existence of the two separate identities in the hard way –
“When my website gave up on me” – this is an account by Neil Winston, who started only a couple of years ago as a website designer. When he built his first website, he almost“built it by fluke”. He had no idea what the plugins were and how they could be used to complement his WordPress theme. Therefore, when he started off with a fashion designer’s website, he chose a theme that was around $40.99. He had found the perfect theme for a bargain price, or so he thought. It had drag-and-drop editors, built in revolution sliders and gallery options. It was perfect for a website designer.
He spent over 4 weeks fine-tuning each feature and then handed the site over to his clients. The clients were happy and left satisfied.
The problem arose when they returned after 4 months. They were rebranding their label and wantedto change in the old theme. Therefore, when Neil tried out new themes he found that the sliders had disappeared and the drag-and-drop editor morphed itself into a bunch of shortcodes. Even the gallery was all hotchpotch. He was in a fix! He had a deadline to meet and there was no way he could tell his clients that he knew nothing about WordPress. So he turned to BigDropInc.com.
What actually happened to Neil’s website?
Neil was not a hardcore developer so it took him some time to understand that themes and plugins are completely separate entities. His website theme was quite awesome at first, since it included quite a few functionalities including drag-and-drop editors and listing charts. The moment he shifted to a new theme that didn’t have the supporting codes, these features were not integrated and were merely represented as shortcodes.
What’s a theme?
If WordPress websites are like houses, then your theme is like the exterior. It controls the visual parts like color, layouts, and design. In a WordPress site, the theme controls the “display logic”. The theme takes care of information organization and representation in front of your visitors. It takes care of your pages, posts and sidebars.
If you are currently operating a blog page, your theme will control all aspects like the header, footer and post display. It will also control the images and the snippets of posts displayed on the sidebars. Even the author detail displayed on each post comes with these themes.
What’s a WordPress plugin?
Now, going back to the house metaphor – if themes are the exterior, the plugins are the interior upgrades. For example – modular kitchen, mahogany polished antique furniture and marble bath fittings are an upgrade to your home interiors. Similarly, the plugins upgrade the interior functions of your website.
Plugins can modify core codes of WordPress themes in quite a few ways. You can add, remove and change codes to modify website functionalities.
Why are some of us still confused?
Sometimes the line between plugins and themes is not as defined as we would want them to be. There are themes that help with SEO and then there are plugins that help with visual properties. There are quite a few themes that we see today, which lets users to add listings and pricing tables to their own websites.
We are not saying that it is unethical to use such themes and plugins that blur the line between the two entities. All we are saying is, if you use a theme that takes care of functionalities other than visual appearance, you may face the same problem as Neil. His website started acting crazy because his first theme of choice had added functionalities. The moment he made his shift to a newer theme, these features fell apart since the new theme did not have these built-in functionalities.
Therefore, using plugins that act on visual traits are all right. Since you can carry over your plugins to a new theme.Nevertheless, if you use a website theme that also modifies functionality, you may be calling for trouble. You should ideally look for a theme that concentrates on optimizing the visual aspects of your websites and leaves the functionalities to your plugins.
Do codes in themes perform better than plugins?
Well, we do not blame you if you believe this to be true from time to time. We keep hearing how plugins can cause performance issues and we end up thinking that maybe codes are better off with themes. The action of plugins should be as minimized as possible.
However, this belief is quite baseless. A plugin code is executed quite similar to a theme code. The only difference is the timing. They are executed at the same rate and none of them has any advantage over the other. So one thing can be said for sure, that themes are not better than plugins when it comes to executing codes.
Why are plugins better than themes?
You may think, this is like comparing apples to oranges. Or like comparing 0’s to 1’s. However, we say, it is quite possible in the binary world. So if you ask, “are plugins better than themes when it comes to functionality?” we will answer it with a “Yes”.
Here are the reasons why –
1. Your plugins will help you to convert your codes into chunks. This is necessary when you are working on a large project. Debugging and maintenance becomes a lot easier when you break your code down to small chunks. In fact, since you can maintain each plugin individually you can always track down the ones that are malfunctioning.
2. If your functionality is plugin based, you can simply remove or monitor it by modifying the plugin. If your plugin relation features are breaking down, you will not have to delve deep into the core code. You can simply open the plugins directory and deactivate and remove the concerned plugins. Plugins create a compartmentalization of labor that is necessary for efficient management of website.
3. Changing themes are challenging if your website functionality resides in the theme code. Most of your functionality should reside with the plugins. When you shift from one theme to another, you will be able to easily migrate all functionalities to your new themes. If you have all shortcodes inside your plugins, you can just upload a new theme and activate the plugins.
4. Have you ever seen a designer add customizations to functions.php and style.css? This is possible because they can add new improvements without having to migrate each and every change manually. It is ideally possible to update and enhance your plugins separately. You can add them to new themes, remove them from old ones and even update them without touching the theme. Storing your website shortcodes inside plugins can also mean, updating them from time to time without creating a butterfly effect on the theme core code.
5. You can run a 100 plugins on your website without any impact and we are not making this up! Plugins do not slow your website down. They do not perform queries on your website database and they do not load resources. Many active and super successful websites currently run over a 100 plugins all the time. Maintaining so many plugins is also possible since they can be accessed through the plugin directory. You can directly see their performance, database usage and functionalities from one platform.
So if you are still confused about plugins and themes, and would rather have a theme with all the shortcodes, think again! A plugin can only be evil when they are built incorrectly. If you are choosing a WordPress plugin from a reliable website/directory or WordPress plugins library, be sure to read the reviews thoroughly before adding it and activating it.
If you are looking for a theme for your website, we would suggest you stick to one that has minimum functionalities. Lots of shortcodes within the theme core code won’t do you any good when you have to change themes. There are plugins to take care of all functionalities including listings and inventories. So why burden your theme code with unnecessary frills? After all, you can add as many plugins as you want and your website will still run as smoothly (if not more) as it did before.
Author Bio: Evans Walsh is an author, blogger and designer. He started off as a freelance website designer is the late 90s. He has seen the rise and fall of many website design trends, including the minimalist design of the 90s and the glam trend of the 2000s. He has collaborated on several design optimization projects with BigDropInc.com over the last couple of years.
Running an online business is like keeping an eye on every web design trend that put forth an ultimate level of comfort in searching for products. The common search method includes typing a word or phrase related to a product a user need. And, the website returns with a variety of search results, which may or may not match the users’ requirements. The visual search comes to rescue the users who are looking for their desired store items, but unable to find enter the right key term.
The online store often focuses the quality and presentation of its products, but forgets to each the users in finding an item they are craving for. To improve the user experience, the eCommerce websites clarify the call to actions, educate users, or simply add custom options for product personalization.
The addition of such a valuable feature either requires code modification or installation of an extension either you use WooCommerce, Magento, WordPress, or PrestaShop. The WooCommerce Product Addon is a recommended solution for adding consumer-centered options that allow them to personalize the end product. By adding custom options, you can define different product attributes to facilitate the visual search. For example, a user uploads image of white frock with tussles for 10-12 years old kids, the visual search will only return with an exact match if you have defined the attributes.
What is visual search and how it works?
Visual search is an amazing technology that allows a user to search an online store by an image or short video. Finding a product becomes difficult in an online store that rack hundreds of items and each varies in color, style, and design. A visual search takes an image and matches it with the product gallery to come up with the most matching results.
The excessive use of mobile technology and social media, the users are more attracted towards the visuals of a brand. And, they often remember a favorite product by its appearance. Defining such an appearance in words is difficult, which makes it hard to enter the query that lands them on their required product pages.
The visual search relieves the users in memorizing the name, style, model, make or additional features of a product. All they have to do is take a snap, upload it to an eCommerce website and find the available variety. You might agree to the fact that you come across a lovely shirt that is in use by one of your Facebook friends. It is not right to ask him, so you take the picture and visual search it at your favorite store. And, you find an exact match.
Should you incorporate visual search in your store?
The visual search technology is a step forward in enhancing the user experience. In general, a potential buyer is not aware of the product classification. It is often difficult to click the right category and find a list of relevant products. For the same reasons, the search option by word was introduced. It is quite successful to the extent of user understand. A user can enter a query as long as he has sound knowledge about a product. In contrast to this, the visual search seems to be quite rewarding.
The decision either you should incorporate the technology of visual search into your store depends on you. If you are dealing with a set of products that are attractive, catchy and frequently followed by users, then you need to consider it soon. For instance, a ladies purse shop must provide such an opportunity to allow the users to find a variety of purse that matches in style, color, and design with the one they are looking for. Following are some of the benefits that may help you decide the implementation of such a technology to your online shop. You can also try Shopify plus to open an online store.
It’s more natural
An online store lists products with relevant images. The users who directly reach a landing page may not face the difficult. But, a great majority visits the eCommerce websites to browse the categories or enter a word or phrase about the product. It could be a painstaking job for the person who neither knows the name nor any attribute of the product he needs.
Browsing products through images is a natural process. It gives the users the real understanding about the fabric, makes and manufacture of the product. By allowing them to search by images of their own, they can screen out all the irrelevant products and reach the items they need the most.
Increased accuracy in real time
If you want your users to find exactly what they are looking for, the visual search technology is here to relieve them. The eCommerce websites are optimized for a set of keywords, and common phrases. What if the user types something out of the context? What if a user is completely ignorant of the common words that are in practice for a specific product? He will input a self-coined phrase and get disappointed to the list of irrelevant products.
The user of keywords is quite successful to grab higher search engine rankings and reach a well-educated community. You might be busy in adjusting the common search terms in the product page title, description, and meta details, whereas a set of users might be struggling to enter a term relevant to the product.
It streamlines product images
We often populate landing pages with as much product images as we can, just to provide a better picture to the audience. By implementing the visual search technology, you can get rid of most of the similar images on product pages that are overburdening the store uselessly.
Remove the excessive images and provide one clear image that may match to the one a user is expected to upload. The user, most probably, will have an idea what the product, so showing a few images can do the game rather than creating an entire gallery. The creation and maintenance of product image galleries are among hectic jobs. It may cost you numerous valuable hours of your staff. To cut short the entire process, you can replace multiple similar images with a glorified one.
It is a modern day need
The online shopping is a multi-billion dollar industry and is expected to expand with the increased use of mobile technology. The ease of capturing images on smartphones and easily sends it to friends has resulted in a magnanimous growth in eCommerce. The visual search can be another sensation by allowing the users to capture their favorite items and find them without any hassle.
The mobile and smartphone users can avail the opportunity to easy and fast search. They can roam around their schools and college, and quickly take a snap of a dress, shoes, or anything they like. Upload the image and get matching products on the go.
We, the human beings, are always attracted to the visuals. A product that is defined in a text may not be as appealing as in a quality image. The same happens in real world. The eCommerce websites try to reach a concerned audience, but they get mesmerized by the products they see practically. With a visual search, you can allow them to grab that product in the picture and get a matching piece for themselves. It removes the hassle of asking the details. It is a way forward in taking care of your valuable customers. They will feel obliged by such an option and would like to revisit.
Paul Simmons is an eCommerce web development enthusiast. He has lots of themes and extensions to his credit that are developed for the prominent platforms, including WooCommerce, WordPress, Magento and Joomla. These days, he is overlooking the web development team at FMEAddon.
WordPress is an awesome blogging platform, and a huge number of individuals begin their WordPress blog journey every day – whether it’s self-hosted on a web server or as a free WordPress.com blog. Blogging seems to be the trend that isn’t going away for at least the next decade.
Like an individual, blogs too have their own identity, which is visible as the content on your blog. It is very easy to find if a particular blog that you are reading is being run by a new blogger or an experienced one. You may be putting up the right content but bam! No success yet.
There are many things which we can do to make our blog appealing and in this post, we will discuss the best of the many tips that you can utilize for your blog’s success. To do blogging the right way, read on.
Craft attractive and appealing Content
Composing new and appealing content should be your priority as a blogger. This is your only sure shot attempt to pull the positively good activity towards your WordPress blog. If your content is not good, its purpose is half way defeated. Apart from good content, it is imperative for your blog to stay fresh and the old content be updated at regular intervals of time.
Apart from this, also make sure that your content has visual appeal. A great infographic, a presentation slide or just a simple video will work the deal for you.
Get your Blog noticed
In today’s competitive world, creating a trendy WordPress blog won’t be enough. You will need to do thorough research about your targeted blog audience. You must know what array of online audience will be interested in the type of content your blog sports. The demographics, the section of the online audience, and the purpose of their visit has to be monitored in prior.
The most fundamental and essential element to get your site noticed is to actually work on the distribution of its posts. There are countless online platforms available for sharing the published blogposts so that your blog gets all the fresh exposure.
Tune in with other bloggers
There are very strong probabilities that you aren’t the only one blogging about your topic on the Internet. So, find some bloggers and begin taking part and commenting on their web blogs. Most bloggers allow unanimous comments on their blog and if that isn’t the case, follow the blog by registering to their email newsletter. Also having best email marketing service providers for your blog can help here too to get you lot of leads. collecting leads from your blogs is always good.
You’ll get a few guests from their blog, as well as build an affinity with the creator to consider a link building relationship.
Another essential component to get your WordPress blog noticed is to get in touch with like-minded and relevant members of the blogging community. This community can comprise of the bloggers that write about the same niche as yours. They can provide you valuable inputs about how to improvise upon the blogging work.
Make share that you engage in their blogging platform as well. It will spread a decent informal exchange and bring more readers to your WordPress site when their readers learn about your blog through comments.
A decent blogger is the one who uses the feedback from its readers to make their WordPress blog engaging. It is important with a view to retaining loyal followers and readers.
Moreover, if you use the feedback of your clients and followers, you will get to understand what areas require more effort. This will help you to get experiences about your readers on how they think, feel about your blog. It will also help you learn more about new blog audience and to roll out improvements in an expected manner.
Take part in the Online Community
Participating in the online community helps you bring traffic to your blog or site. All you need to do is take part in discussions and online forums to promote your blog and to draw in clients and followers. Taking part in online discussions will help you make your site inventive and imaginative. Reddit is a great online community that can come to your use for such interactions.
In today’s time, guest posting on other famous blogs is an effective and efficient promotional form for bloggers from around the globe. Popular websites keep looking for guest bloggers with an expectation of unearthing great content for their site along with gaining linkbacks.
All you will need to do is get in touch with sites that are seeking guest posts. Once they are up and ready, you can send them the content. This will bring a new-found recognition and new followers for your blog as well. Submitting your blog details and links to various websites is a good move to make as well.
Utilizing Email Signatures
To bring traffic to your WordPress blog, use your email signature with links to your blog. If you are using WordPress as a blogging platform, you are well aware that you can post awesome author bios at the end of the post. If not, consider getting a plugin to help your readers and guests to get in touch with you to give you feedback and remarks.
Using these email signatures gives the followers an approach to remain connected with the blog owner. It makes them feel that you esteem their proposals and their needs are more vital to you. By doing this you will draw the individuals from various areas which can make your blog well known.
Inspire your readers to comment
If a reader comments on your post, they clearly have something to state. This might just be a sudden flair but that is what needs to be tapped. Whenever you reply to a new comment on your blog, you leave an impression that the comment matters to you. By answering to your readers, you encourage a relationship that can be fruitful for the popularity of your blog.
Once the readers know your state of mind as a blog owner, they will begin sharing the post on their own social media accounts and feeds.
Social Sharing of the blogposts
Social sharing plugins on the Internet can do miracles to multiply your blog’s popularity. Basic social networking platform like Facebook, Twitter, Google+ communities, and Instagram are the easiest way to share your blog. You can also go the extra edge by using other great blog sharing platforms like StumbleUpon, Triberr,Blog engage etc.
One of the reasons as to why a successful blog is such a huge challenge is the fact that the Internet is over-crowded with millions of blogs on different blogging platforms. Many bloggers give up to this challenge after a couple of months because their blog isn’t that popular the way they expected it to be.
Being a blogger or site owner, it becomes imperative to make your blog prevalent and easy to use. If you need to drive heavy traffic to your blog, then you ought to take a look at these strategies specified above in this blog. You will get links eventually, and as your blog get older, it will gain more and more trust. After all, running a purposeful, popular and money-minting blog isn’t as easy a pie.