Posted on Dec 28 2020 byin Blog Responsive WordPress Themes SEO Plugins Wordpress SEO
Getting your website to show up on Google can be challenging, but definitely isn’t impossible. One of the certain ways to do it is through search engine optimization (SEO). SEO is a process to improve the overall website and page quality to reach the top positions of the search engine results page (SERP).
With that in mind, this article lists five SEO techniques to help your website show up on Google. On top of that, the article will talk about the importance of SEO to give you a better understanding of it.
The first thing is having a fast and secure hosting provider. It increases the overall site performance through aspects like site uptime, load speed, and traffic capacity.
With that in mind, it’s crucial to choose a reliable hosting provider. Among the many options, we recommend going for WordPress hosting by Hostinger. It’s a great option that caters to different types of users.
This WordPress hosting also provides affordable prices starting from $2.99, useful plugins, and features that support a fast and secure website such as LiteSpeed Cache, WordPress Acceleration, and a 99.9% uptime guarantee.
For additional security, you should get an SSL certificate, as it is a confirmed ranking factor. An SSL allows traffic between your site and the visitor to be encrypted, protecting you from man-in-the-middle and similar attacks.
Images play a significant role in SEO, especially when optimized. This is simply because visuals make your content more interesting. Also, optimized images drive more traffic, increase user engagement, and when properly compressed reduce site load times.
To optimize images, start by understanding how Google reads image elements. Then, adjust them with the images you want for your site. Learn more about optimizing images
For faster loading time, use images with less than 500 KB. Use tools like WP Smush if you need to compress them. For image dimension, keep it within 1500 to 2500 pixels wide.
It’s also important for the images to be relevant. Take your own photos or use stock images from Flickr or Unsplash. Then, label the image correctly with an alt text. Additionally, opt for JPEG for regular images and PNG for logos, clipart, or icons.
Plugins can make your SEO tasks much simpler and faster. Fortunately, WordPress has beneficial plugins that automate SEO work to increase site visibility and getting found on Google. Feel free to choose the best one for you.
We recommend Yoast SEO among other plugins. This plugin offers complete SEO assistance on copy and images. Moreover, Yoast SEO has two options, free and premium, accomodating both beginner website owners on a tight budget, and experienced pros who need all the advanced features.
With increasing usage, Google Analytics is a great SEO tool for almost everyone with a website. It provides in-depth analysis and reports of website traffic useful for business growth.
Google Analytics improves SEO by offering valuable insights on related metrics – this enables you to make data-driven decisions for improving your site, rather than guessing what might work best. Each metric serves a different purpose, but you can prioritize the traffic, conversions, and bounce rate.
Signing up for Google Analytics is simple. What you need is your Google account and provide details about your business. Additionally, you can look into Google Analytics WordPress plugins to learn about more tools for helping perform SEO tasks.
Before submitting the site to Google, first, you need to create a sitemap. Sitemaps consist of an XML (extensible markup language) file that works to read content on a site. Having a sitemap allows Google’s site crawlers to easily read, organize, and index information on your site.
The steps to creating a sitemap are as follows:
Learn more about the sitemap creation here. After creating the sitemap, the next task is submitting your site to the Google Search Console. Start by signing in to your account, add your website, and then submit.
Once submitted, Google can now search and find important information within your site, index it, and start recognizing it on search result pages.
We’ve talked about all the SEO efforts, but you might wonder how significant it is. To answer that, here are the benefits of SEO:
By understanding these benefits, you can determine better strategies for your website and avoid mistakes. However, it’s important to remember that SEO is not an instant win. It requires persistence, consistency, and the right combination of SEO tools.
But it’s also rewarding when your SEO efforts succeed and you reach the target you’ve set.
Being a continuous process, improving SEO is one of the certain ways to get noticed by Google. In this article, we’ve learned how to make your website show up on Google while understanding SEO’s importance.
We hope these SEO efforts help you reach the top page of Google search results.