Posted on Dec 11 2017 byin Blogs Mobile SEO Strategy SEO Optimized Wordpress Themes SEO Plugins SEO Tips Wordpress SEO
Many believe that with the inventions humanity has made and the pace at which we streamline things, the world is getting more and more perfect day in day out. At least the expectation and perception people around us have about perfection is getting more and more stringent. In light of this, it is essential for a WordPress website owner too to know how to make a perfect website to meet the expectations of users and also search engines for optimum reach and SEO value.
In this article, we will have a close look at some of the latest design best practices suggested by various experts which the WP developers can incorporate into their work of art to access success.
Let’s first have an overview of the list of strategies.
– Build site in tune with the latest design trends.
– Responsiveness is a must.
– Impress with content
– White space too counts
Now let’s start digging in depth.
1. Build site in tune with the latest design trends
We need not have to discuss each and every latest design trends in depth here as this post is not meant for that. Being in constant touch with hundreds of website, you may already know which styles are more trending now or at least unconsciously admiring the hottest one you come across.
Just take a little time to see what is trending and impressive regarding web site designs. Say, for example, one thing everyone admires now is parallax scrolling. This is a simple but highly effective design approach in which the page is designed in layers where the foreground images move quicker than the background content. Along with being so pleasing to human eyes, this design is also highly user-friendly as the users get everything at one place rather than switching between different pages.
2. Responsiveness is must
For those who haven’t heard of it, responsive web design is a site’s ability to get automatically adjusted to the various screen sizes, screen orientations, and platforms on which it gets opened. Majority of the users already access the website and web applications through mobile, and responsive is a mandatory requirement to be met now regarding both user-friendliness and SEO value.
Listening to what SEO London experts say, avoiding this need may be equating to kissing off a solid 50% of your potential website traffic instantly. Creating a responsive web design is not a daunting task now as WordPress support this feature by default. At each aspect of website design, make sure that you get it done right to ensure optimum value.
3. Impress with content
Bounce rates will affect your SEO performance mainly. The most uncomfortable truth about website reach is that a large number of users will hit your well-constructed pages and then head straight out of it without even spending a single minute.
The modern-day internet users make astoundingly quick decisions on whether to stick or switch away from a website they reach to. So, it is the responsibility of a designer to weave the content of a web page to make carefully is appealing and engaging the users in the best possible manner.
Holding them back for extended time and reducing bounce rates will surely add a lot to your search engine performance. What drags the users away from a web page is poor layouts, lack instant information, no search options, low-quality content, confusing navigation, etc. Designers need to help the users to find out which part of the website consists of the information they seek for. Design the navigation part also and adequately label everything correctly not to frustrate them.
4. White space too counts
When we are optimizing for efficiency, it is also essential to know those aesthetics to play a vital role in the totality of a website. Considering the latest design trends, it is not ideal to treat sites like newspapers by filling with rows and columns full of information.
The users want to get an excellent visual treat while looking websites, for which white spaces are equally important as content filled spaces. Efficient use of white space also will help you draw the user attention to the most vital information you want to project.
White spacing not only helps to highlight most important info, but it also helps to improve reading comprehension, especially when getting opened in various screen resolutions. With appropriate white space, the overall design will look more sleek, simple, and elegant.
There four insights will be a good starting point when you are all alone to build your website on CMS like WordPress to build user-friendly and SEO-friendly business websites. Some other key aspects to take care are the usage of fonts, using appropriate images and alt texts, simplifying forms, creating non-boring 404 pages, hiring an excellent hosting service, etc.
Author bio: Kenneth Barren is an SEO specialist and blogger at SEO London who used to post articles about search engine best practices and digital marketing tips for the developers and business website owners to follow.