Posted on Aug 26 2015 byin Business Development
There are thousands of free and premium WordPress themes on the market. It might be hard to choose one. And before you make a choice, think of how a theme would affect your website credibility.
Broken images, fonts or links, messy design create an impression of a poorly organized business. The harder to make your prospects trust you, the more professional and thought-out your theme should look. You can use free themes for a small blog or websites about your hobby. But if you plan to reach out some large audience, better think of choosing a premium WordPress theme which is well-supported and can be easily customized to your needs.
If your audience are teenagers, they are not going to respond to a corporate website. If you sell pizza, your website should not look like you sell jewelry. Your website design can be compared to your clothes. You wear suits in the office, and shorts on the beach because it is appropriate for the situation.
Before you choose a theme, find out what your audience likes. You can take a look at your competitors’ websites or browse social profiles of your prospects.
if you already have a brand-book for your offline business, apply the same design to your website. Your clients should understand on the first glance that the website belongs to your company. If you use different styles and colors for your website, it will look like a fake. People won’t like to make purchases on such a website or trust the information on it.
You need to make sure that your website loads fast, especially on mobile devices. You might want to use less images and plugins to make your pages load fast.
It is necessary to write your office address on your website. But the contact information will look more credible if you add a piece of map on your contact page. It will prove your clients that your address is real. Also it will be easier for clients to find directions to your office.
Website credibility is important for your online sales, and choosing the right theme is a big step towards it.