Posted on Apr 08 2020 byin Blog SEO Tips Uncategorized Wordpress SEO
Everyone wants to boost their eCommerce store sales.
But before you work on improving your purchasing process, you need to drive buyers to your site. No site traffic can quickly lead to no sales. And if you’re not making sales over time, this can eventually lead to the shutting down of your business.
To drive buyers to your site, invest in SEO today.
To get started, follow my Complete eCommerce SEO Guide for 2020. Here, you will learn how to gain more site traffic, boost your sales, and grow your online business.
SEO can drive a significant amount of traffic to your site.
But when it comes to optimizing the SEO for your eCommerce website, you need to think a little differently. You need to look at traffic in terms of the money people spend with you.
With Ahrefs, I was able to find out that the keyword ‘Gymnastic rings’:
Let’s say, you rank #1 for the term ‘Gymnastics Rings’:
With SEO you can double and triple your organic search traffic and sales.
Let’s start by performing an SEO Audit.
An SEO Audit helps you identify on-site problems that are hurting your rank on the search engine results page. Below, we’ll show you how you can improve your SEO score.
Common on-site SEO Problems include having:
Before we jump to the SEO audit tools, let’s look at site speed. If your store loads too slowly, not only does it reduce conversions, but it also hurts your SEO.
To check your website speed, go to GTMetrix (page speed performance tool). Type in your website and run the test.
If you’re not scoring As and excellent scores, there’s room for improvement. To know where you can improve, simply scroll down underneath your Performance Scores.
When it comes to website structure, every eCommerce site should have a simple user-friendly site hierarchy.
Not only does a simple site improve the user experience, but it also makes it easier for search engines to crawl through.
You can view your site structure with the Screaming Frog tool.
Change the Overview tab to Site Structure. You’ll see a graph that shows you your crawl depth.
This is an example of a good site structure since everything takes almost only 2-3 clicks from the homepage.
Below, I’ll show you how you can audit your eCommerce site with 2 popular SEO Tools.
To access ‘SEMRush Site Audit,’ go to the left-side menu. Under ‘Management’, click on Projects.
Click on ‘Add New Project’ on the top right. Then add your website.
Select Site Audit on the top left.
With SEMRush, you gain an Overview Report which shows you all the SEO-related problems found on your site.
With the Issues Report, you can see where all your specific problems lie.
The Issues Report also goes into detail on each problem and how you can fix it.
Keyword Research is the foundation of any eCommerce SEO strategy because finding the right keywords will bring qualified organic search traffic to your site.
eCommerce keyword research requires you to take into account additional factors. Below, I’ll show you the 4 factors you must pay attention to.
You need to consider search volume because you won’t be making any sales if not enough people search for your words.
Search volume can vary depending on your niche:
If you want to determine the best volume for a keyword, take other high-traffic keywords as a benchmark. I recommend you look at the other 3 factors below as well.
Your goal shouldn’t be to acquire as much organic traffic as possible. Remember, you should focus, instead, on attracting qualified traffic.
That means you want visitors from the right stage in the sales funnel.
As your keywords shift from the awareness to the purchase phase, there will be fewer searches at the end of the funnel.
It’s not a bad thing.
In the second scenario, you attracted fewer people but you made more money because the visitors at the end of the funnel are more ready to spend their money.
To target the right audience, you need to make the keyword relevant to your eCommerce store.
There’s no point in selecting a keyword with great search volume and intent if it has no relevance to what you’re selling. That’s why you should optimize your site for keywords that are relevant to your products.
Here, you can look at the top 10 results for a certain keyword. If the pages that rank in the top 10 positions are similar to what you’re selling, then that keyword is relevant to your site.
While search volume, intent, and relevance are important, you must also look at your competitors and see whether you can realistically rank for that keyword.
The competition is fierce. You have to compete with Amazon,Macys, and Claires. These pages all have high levels of authority.
To get around this issue, go for longer-tail, lower competition search keywords first.
Here, I’ll show you how you can find the right long-tail keywords using popular SEO tools. Let’s start with Ahrefs…
Below, I’ll show you how to improve your store’s on-page SEO for your target keywords.
Adding a target keyword in the Title Tag will help boost your SEO. But since your Title tag is also shown in search results, you should consider a title that drives people to click on your site.
Here are some examples of Title Tags, if you’re selling skateboards:
Including keywords in your Meta Description is a great way to increase click-through rates from search results.
To write a Meta Description that includes your keywords:
Your product description allows customers to know what your product is and what it does.
When you’re writing your product description, highlight how the customer will benefit from your products.
People often use Google images to find products. That’s why, if you want to boost your chances of being found online, you should take product image optimization seriously.
Here’s how to get started:
Customers purchasing on eCommerce stores cannot touch, try, and feel products. But if you have high-quality images, it can give the customer more information.
If you want high-quality videos, hire a professional photographer, or invest in studio lighting and a DSLR.
To stand out from the competition, you can integrate schema.org microdata (additional snippets of information to your product pages descriptions). You can include data like pricing, availability, delivery time, and review data.
Internal linking is one of the most powerful SEO tactics.
With internal linking, you can establish your anchor text. Although there isn’t a lot of space in your product descriptions, you can still include links by using product recommendations.
Including social proof is a fantastic way to increase conversion rates.
The more quality backlinks you have, the better your store will rank on search engines. There are some old methods such as engaging on forums like Yahoo Answers & Quora and posting your links on social media platforms. But to get high authority relevant links…
There are tons of ecommerce SEO link building strategies but here are 3 of my favourite.
To analyze and steal your competitor’s backlinks:
Guest posting is a great way to build relationships with industry bloggers, boost site visibility, and gain high-quality backlinks.
Here are the 5 steps I use:
Crowdfunding is when someone raises money for a project through small donations. In exchange for a donation, they can reward you, by placing a link back to your site.
If the website has a high domain authority score, a backlink can seriously boost your SEO ranks.
To get started:
When it comes to your eCommerce site’s SEO ranking, if you approach SEO in the right way, it will make a profound impact on your business forever.
But before you begin implementing these SEO techniques, start with an SEO audit.
First, identify your problems and solve any issues. This will help you build a solid SEO foundation, saving you time and money in the long-run.
What are you waiting for?
Get started and see your SEO ranks rise through the SERPs today!