You want your readers to take action. The desired action could be sharing your content your content on social media, posting a comment, buying a product, joining your email list and the list goes on. A call to action will help you achieve this goal.

Well, for the most part, people are too lazy and need a little motivation to do anything online. So you need to convince them that the action you’re asking them to take is worth their time.

Is the free ebook going to be useful? Is your content epic enough for someone to want to let their friends take a look? Is your online course going to add any value to them at all? (more…)

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