Impact of SEO on Web Design

What Impact Does Web Design Have on SEO? Here’s What You Should Know!

Being an enterprising entrepreneur who on the verge of establishing a start-up new concern, you want your business website to stand out from the crowd. After all, it is a marketing tool through which you are going to attract the attention of your online target audience to the products you are offering to sell them. Prominent experts specializing in this field say you need to pay special attention to the design of your business website. Your primary concern is to ensure it user-friendly, attractive, compatible of on any device these online browsers use and professional. This is the only way you are going to gain the competitive edge in the marketplace.

These experts go on to explain that you need to make a search engine optimization a critical aspect of your organization’s overall marketing strategy. This is the only way your business website is going to secure the first ten ranks of the result pages of prominent search engines like Google, Bing or Yahoo.They say whenever you hire skilled web designers to create your business website; you need to sit down with them and focus on the outlay of the site. This ensures it gets the right response from your target audience when they browse through it. They point out that you need to keep in mind the following five factors to ensure the design of the business website can attract relevant online traffic to boost your revenues:

1. Optimizing images on your business website

The first tasks the web designers need to carry out is the optimize the images you select your business website with the aid of relevant search algorithms. After all, such pictures can go a long way to generate interest among your target audience when they browse through the contents of your site. You need to keep in mind never to select images that are too large. It may slow down the time it takes for these browsers to download your site. This can hurt your business website’s ranking on the result pages of various search engines. At the same time, you need to come up with the right keywords when you name such pictures. You need to remembers that the words should be identical to the terms your online target audience are likely to type in the query bar when looking for similar products.

2. Eliminate all content blocks

Proficient Houston SEO professionals say you need to remove all obstacles your online target audience may face when viewing the contents; you upload on your business website. This includes specific sections that you allow privileged clients to browse, ‘paywalls’ and forms internet users need to fill up before they can view certain contents. They explain that you may have good reasons for putting up such blocks. However, in the long-run, these restrictions to public viewing can hurt your website’s ranks on the result pages of various search engines.

3. Constantly update your business website

To generate interest among your online audience, it is essential for you to update the contents you upload on your business website regularly. You need to make it a point to create sections on your site where you can provide your customers with current news and images of products you are going to launch in the market. You can even go to the extent of having a blog page and appointing a creative employee to write up new and relevant content for your target audience. Experts point out that search engines like Google give priority to websites of organizations that always update their information on their web pages when allotting ranks.

4. Mobile compatibility

With the plethora of smartphones available in the market, most internet users now prefer to conduct relevant searches using such devices. You need to make it a point to ensure the design of your business website is compatible with all Android mobile phones your online audience use. It should not be difficult for your target audience to browse your business website using such devices. Even prominent search engines like Google recognize this fundamental fact and are taking steps to penalize sites which online browsers do not find to be mobile-friendly.

5. Reduce the load time

You need to remember that the time it takes for your online audience to download your business website can affect their interest. These online may find your site to be user-friendly, but if is not possible for them to find the information they are looking for within 2 minutes, they will move on to the next one. Search engines like Google also downgrade the ranks of websites that take too long to download on their result pages.

The design of your business website can make or break your organization in the marketplace. This is why you need to ensure your target audience find it attractive, user-friendly, professional and compatible with whatever device they use to conduct online searches. After all, it is an instrument that enables your establishment to generate revenue.

Author Bio: Harry Green is an experienced Houston SEO expert with years of valuable experience under his belt when it comes to guiding and counseling clients for better business development and growth.