The internet is filling up with information and if your business does not use a blog, you could be left in the dust. It is no longer enough for you to hire a professional SEO company to help your business website reach the top of search engine rankings by promoting your basic website. The benefits of blogging are becoming impossible to ignore and one of the easiest ways for your business to get on board with this avenue of marketing is to use WordPress. From an SEO (search engine optimization) perspective, having a WordPress blog is one of the best things you can do for your business and here a few of the reasons why.
Blogging Reaches More Potential Customers
When you have a business website without a blog, you are probably going to be limited in the number of pages that are created. For example, you will probably have a home page, an about page, a services page, etc. This may result in a dozen or fewer pages, making it easier for your small website to climb search engine rankings when competing against sites with hundreds of pages.
Having a WordPress blog, you can create articles relevant to your business. These articles will increase the size of your website and potentially the number of people reached, increase customer retention, and could lead to a higher rate of referrals.
People Like to Share Articles
Have you ever shared a services page from a business website with your family or friends on Facebook or other social media? Most people have not; though, many could say that they have shared a useful article that they found online. When people share these articles, their friends and family may also share or visit the same article. This is one of the main points of having a WordPress blog for your business. You want to increase the amount of social media sharing that is going on in relation to your business website.
Sharing Helpful Information
So what will your business blog about? At first, you may think that a WordPress blog is simply for individuals that want to write about their lives, entertainment, and other matters unrelated to business. The truth is that blogging can be about any topic. With a WordPress blog for your business, stick with topics related to your industry and ensure the information is helpful and informative. WordPress blog articles with helpful information are the type of articles that are going to be shared through social media.
Show Your Customers You Care
Using a WordPress blog for your business is a form of content marketing. By giving your potential and existing customers this useful material, you are showing that you want them to remain informed and have their interests in mind.
Adding a WordPress blog to your business website is not a lengthy or difficult task. There are plenty of ghost writers available that can create informative blog articles about topics related to your business. Another option is to assign this task to someone on your staff. However you go about it, at this point, every business owner should consider the value of having a WordPress blog as a part of their online marketing strategy.
Try one of our themes like Boundless and be amazed at how quickly you can get your blog started today.