Posted on Sep 19 2016 byin Blog
User engagement and bounce rate go hand in hand. Whether you have an up and running website or established a new one recently, an increased bounce rate can signify poor user engagement on your website. And of course, you wouldn’t want that especially when you put countless hours of efforts into building it.
A bounce rate is a measure of how rapidly your visitors leave your website after landing on it. The higher the bounce rate, the poorer is the user engagement on your website. Well, this isn’t always a bad thing if your website’s primary objective is to get visitors who click on your advertising banner and keep the money rolling in. However, if you own an online store or an informative blog, you most likely to need a reduced bounce rate where you would want your visitors to stick by as long as possible.
In a nutshell, irrespective of your business goals, it’s always a wise idea to make visitors stick around for longer since it will attract more subscribers and add more money to your pocket.
So if you are one of those who is tired of trying millions of things to lower their bounce rate, you are at the right place.
In today’s post, we are going to share some of the tried and tested methods of bringing the bounce of a website down while significantly increasing it’s user engagement.
Establishing and maintaining a website is a challenging chore especially in today’s ever-growing competitive market. However, the key to a successful website is to comprehensively know your audience and examining the analytics. Before you jump into the process of lowering your bounce rate, it is imperative to figure out the complicated details of every page of your website. Study your audience and find out what type of audience is attracted to your website. This way you can focus on creating content that’s best suited to your audience and drastically reduce the bounce rate on your website.
Being able to create a website design that is both aesthetically appealing and functional gives you the freedom to add countless numbers of elements. However, adding too many elements on your website will only distract your visitor from performing the actual chore you want them to perform such as subscribing to the newsletter, buying a product, or more.
The best way to ensure that your visitors do not abandon your website immediately after landing on it is to keep the design as simple as possible. You can create an app like interface where only the necessary elements are integrated, improving the UI and UX.
More than 47% of the sites use well-designed and clear call-to-action buttons that do not take more than 3 seconds to be noticed by the visitor as reported by the study conducted by Go-Globe.
If your site is one of them, you are lucky. If not, this is probably the primary cause of your increased bounce rate.
The matter of the fact is visitors won’t subscribe to your newsletter unless they are persuaded. Not insisting them to take an action on your website will leave you in a jeopardy of collecting genuine and useful email ids.
So no matter what type of design you have, make sure the CTAs integrated are compelling. Also while designing the CTAs, every single element is important from the location of the CTA to its color.
One of the best examples of strong CTAs is Sprout Social that has kept its Call-to-action button above the fold and captures the attention of the visitors instantly.
Have you ever shopped on amazon or eBay? Of course, you have. While spooning the website for different products, you must have noticed a trail of links at the top. Well, this is called breadcrumbs.
Breadcrumbs is a great way to make navigation easier and convenient for your visitors. It allows them to navigate back to the previous page they were visiting or directly move to the homepage.
Adding it to your website will not only help visitors to easily navigate on your website but also make it a lot easier for the search engines to comprehend your website’s structure.
Social media is yet another amazing way to constantly drive traffic to your website while reducing your bounce rate consistently. However, not establishing your brand on the social media platform will hinder it from making the most of it. As a matter of fact, people now prefer social networking where they can communicate with their friends as well as brands they are most interested in.
Since web users on the social media platform are active and participate in almost every activity taking place, it’s a great opportunity to introduce your brand to them and direct them to your website. This way you can kill two birds with one stone – driving traffic to your website and lowering bounce rate.
The mobile industry has grown significantly with the evolution of countless smartphones, tablets, iPhones and more. And according to a recent study, more than 38% of the traffic is driven by the smartphone. This is indeed a huge number, and trust me, it is only increasing.
So, do you have a mobile friendly or responsive website or still overlooking this need of the hour necessity?
What do you think about the points mentioned above? Do you think they make any difference to the bounce rate of a website? Share your opinions and suggests in the comments below.
Jason is a well-known writer and a professional web developer working for WordSuccor Ltd.If you are looking to get WordPress eCommerce Theme Development Services, then get in touch with him. He is expert in PSD to WordPress Conversion and WordPress Plugin Development. He loves to share his intangible knowledge on the web related to WordPress development tips and tricks.