Posted on Sep 06 2022 byin Blog Blog Post Blogs Blogs and Blogging
Many WordPress SEO consultants balk at the thought of negotiating. However, when you’re staring down the barrel of a new project, the last thing you want to do is lowball your fees. Negotiating can be challenging but it’s also extremely rewarding. Learn from The Negotiation Experts how to navigate the process smoothly using the following four tips.
You don’t want to wing it when you’re negotiating. You could end up shooting yourself in the foot. For example, you might not charge enough and leave money on the table, or you might charge too much and price yourself out of the project. When you’re well prepared, you can confidently ask for what you’re worth.
Also, take time to think about what the customer wants and needs from the project. The more information you have, the better equipped you’ll be to make a case for your value. Once you know your worth and what the customer is looking for, you can start to negotiate from a position of strength.
As you negotiate, showcase your expertise. Highlighting your unique skills and abilities can demonstrate the unique value you offer. It also inspires trust, which can give you more bargaining power.
One way to highlight your ability and skills is with customer testimonials. Share success stories that show you know how to reap the maximum benefits from WordPress. Try to use stories that mirror as closely as possible the objectives of the person you’re negotiating with.
Another way to show off your greatest stuff is to use data. If you can back up your claims with hard numbers, you’ll be in a much stronger position.
Most consultants think winning contracts involves stuffing as many words into the conversation as possible. However, this can be a recipe for disaster. When you’re doing all the talking, you could miss vital information that could help you make the best possible deal.
Instead, have the customer do most of the speaking. Fight the temptation to cut them off, and really listen to what they’re saying. When customers feel truly heard, they’re more likely to trust you and be open to your suggestions.
Negotiations can stir up some powerful emotions, like anger, frustration, and fear. When you allow your feelings to spill over, discussions can quickly turn sour. For instance, a potential customer may feel defensive and become unwilling to compromise.
By keeping a tight leash on your emotions, you’ll be able to think more clearly and make better decisions. To keep your emotions in check, try to identify what sets you off, so you can avoid it if possible. If you’re getting worked up, take a few deep breaths, and try to refocus on the meeting’s primary goal.
Negotiations can highlight red flags. For example, a customer may try to underestimate you, or they could have unrealistic expectations. If you spot a red flag, don’t be afraid to walk away.
Walking away can be scary, but it can also be empowering. It shows you’re not desperate and that you value your time and expertise. If you decide to walk away, try to leave on good terms. You could reconnect down the road, so you don’t want to burn any bridges.
If you can keep these five tips in mind, you could be well on your way to landing some impressive customers.