GROW YOUR BUSINESS With SEO Copywriting for Sales Leads

This valuable report to grow your business includes:

 Intro to WordPress

1. About SEO and Copywriting
2. Choosing the Right Keywords
3. Optimizing Your Page or Post
4. More SEO Copywriting Tips
5. Final Words

 TESTIMONIALS

”I own an SEO company in Vancouver. I first hired Liza J. Lee in 2008 to help with a clients text in their website as they had none. Liza called the client, interviewed them and created content in less time than she had originally promised. The quality of the text was excellent and the client was very happy. I have hired Liza more then once and strongly recommend her for copywriting as well as for all information relating to art. She has her fingers on the pulse of the Vancouver art scene so worth speaking to.”

Eric Ayache, President, Guaranteed SEO

”I had the pleasure of working with Liza on an SEO project with a small business in Vancouver. Liza continually exceeded my expectations with her knowledge of the SEO process, organizational skills, passion for delivering a superior product, and great communication. I highly recommend Liza for your SEO copywriting needs.” Michael Carels, President, Carelli Studios

”Liza provided a solid foundation for our website as a copywriter / editor to ensure the right style and voice was used and that SEO was appropriately utilized. As a professional she is a pleasure to work with.” Frank Kusmer, Partner of CK-Global Solutions

 

1. INTRO TO WORPRESS

 

As a business owner, you may want to also install a WordPress blog to your own website as this makes it easier and faster for you to add fresh content regularly. That’s because you don’t need to know any coding or how to use special software to add new pages. Google and other search engines like sites that have new content and, if it is optimized well, you are rewarded with relevant and targeted traffic to grow your business.

 

WordPress is a free blogging tool and publishing platform and is often categorized as a content management system (CMS). WordPress has many features including a plug-in architecture, a template system and, as of August 2016, it is the platform for 80% of all new websites, making it the most popular CMS in use on the Internet.

  

2. ABOUT SEO AND COPYWRITING

 

To attract the right traffic and convert sales leads on your website or WordPress blog, you’ll need to incorporate SEO and copywriting into your selected webpages or blog posts. SEO is the active practice of optimizing your site by improving internal and external aspects to increase the traffic that your site receives from search engines. This report outlines various simple SEO tips, which will help you reach your online goals effectively by optimizing your website with SEO copywriting. Without the right keywords with integrated SEO copywriting, you will not attract the right traffic to your website or WordPress blog. All that effort into a well-designed site will go to waste. But help is on the way!

 

After reading this document, you should be able to write copy with the correct keyword strategies. As well, you will be able to optimize those keywords and create benefit-driven titles for your website or WordPress blog to increase your visitor traffic and customer base.

  

3. CHOOSING THE RIGHT KEYWORDS

 

First you’ll need to choose the right keywords for organic or free search traffic. So make sure you have your main keywords on your chosen webpages. Each page should be around 300 words. You should place your page’s main keywords in the first and last 25 words on that page. To find what other keywords Google has associated with your main keywords, here are two methods:

Use the tilde “~” command to find associated phrases in Google. Just type into Google search: ~keywords. Variations will be highlighted in bold print.

Or visit Google Trends at http://www.google.com/trends/ to discover the top 100 searches to incorporate into your blog post. This might help give you an idea for one of your blog posts. For example, “What is Bitcoin?” was one of the top 100 searches and I recently wrote a single blog post about it on CoinFest Art & Trade Show involving Bitcoin on a one-page site, which attracted Twitter followers, Facebook Likes and an interview with CBC TV (mainstream media).

 

Once you have your right set of keywords, you’ll need to select your best 10 webpages or blog posts to optimize to attract relevant and targeted traffic to grow your business. And each page or blog post should contain only one set of keywords. You cannot mix them up or you will not get any or good results from search engines!

 

 

4. OPTIMIZING YOUR PAGE OR POST

 

Step 1 – Page title:

Include the keyword in the title of the page. The page title is located at the top of your HTML page and it tells the search engines what your page is about. When you open your page in a browser these are the words at the very top of the screen. The title tag is crucial to ‘on-page optimization’; it should include your main keywords and it should be 63 characters or less if you want your title to appear in full on Google. Place the title in the title tag on the webpage itself and in the URL for that page. Pick the main keywords from the title and place them in the anchor URL instead. For example: www.yourwebsite.com/keywords.html

 

Step 2 – Meta tags:

The Meta Tag contains the description for your web page. Your description will show up in all the search engines so you have to be careful to write precisely and objectively. It should be about 140 characters or around 20 words. Make sure to include your keywords but don’t spam (don’t repeat your keywords more than once). Mention each of your keywords separately in the meta description tag and use variations of your keywords. Include each of the plural and singular forms of the keywords in the keyword tag to optimize your webpage for one keyword. You should choose only one set of keywords per page.

 

Step 3 – H1 tag:

Add an H1 header tag aka as a headline. Once the code screen is open, click “edit”, then “find” and search for the text “H1”. This is the HTML code used to enclose what’s called an H1 header tag. You should always include your main keyword within an H1 header tag.

 

Step 4 – H2 tag:

Next add what’s called an H2 header tag or subhead. Your H2 tag should always come after your H1 tag.

 

Step 5 – Bold, italics and underline:

Go through your webpage and add your most important keyword throughout your page content. You will want to bold, italicize or underline your text with keywords. Only choose to use one or two of these styles with your keywords to make it look ‘natural’.

 

Step 6 – Alt tags:

Add your keyword to alt image tags. This tag should have your title or the main keywords from your page title to be the most effective. The anchor text is also important to know – these are the underlined, clickable text or words in a link. To check Google for all web pages containing your keywords in the anchor tags, type into Google Search “allinanchor:yourkeywords”.

 

Step 7 – Home page links:

Add a link from each webpage, within your website, that says “Your Keyword Home”. This link should link back to your main page using the URL; otherwise, you split up your back links. Note: It should not link to index.htm or index.html. It should like you’re your actual URL.

 

Step 8 – All page titles:

Finally, add the keyword to the page title to all of your select web pages for optimization. Just add main keywords to the beginning of the page title. The new title of this page should be: Your Keyword. This encourages the search engines to see that your website is all about your keyword. Once you’ve optimized your selected webpages or blog posts with your chosen keywords, you’ll also need to include effective copywriting techniques.

5. MORE SEO COPYWRITING TIPS

 

By placing your top-performing keywords in strategic places on your website, you tell the search engine “spiders” that those keywords describe exactly what your site is all about. And that’s what convinces the search engines to include your site in the search results for those keywords. Here are the most important SEO copywriting tips for search engines, including Google.

 

Your domain name contains your top keywords:

Search engines love URLs that contain keywords that visitors type into search boxes! These sites whose domain names include keywords will likely rank higher in the search engine results for those keywords in comparison to sites that don’t.

 

A well-written benefits-driven title tag:

Your title tag is a simple piece of HTML code that’s located in the “head,” or top, of your Web page. It’s a bit like indexing your webpage, like a library. In your title tag, include a detailed, accurate and benefits-rich line of text that describes your business clearly, letting potential visitors know exactly what they can expect to find on your site. It should be no more than 63 characters. Any title tag text over 63 characters may be cut off by certain search engines.

 

Your benefits-driven headline tags:

A headline tag is like a brightly colored post-it note within your HTML source code that alerts search engine spiders to your headline and subheads, both of which contain important information for the search engines. Your headline should contain the benefit your visitor expects to receive or experience on that webpage.

 

Benefits sell while features tell:

Benefits are why your visitors will enjoy your service or products and features are the attributes of your services or products. For example, web optimization is a feature of web content, while web traffic increase is the benefit of web optimization. Don’t forget to update your sitemap.xml for Google and your urllist.txt for Yahoo before submitting these to the top two search engines.

 

Use a Call to Action (CTA):

A CTA is an image or text that prompts visitors to take action, such as “subscribe to a newsletter”, “view a webinar”, or “request a product demo”. CTAs should direct your visitors to landing pages, where you can collect their contact information in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and sales conversions for your website.

 

 

6. FINAL WORDS

 

With WordPress, you can select free templates and customize them yourself. Once you have your WordPress set up and designed, you can also add plug-ins and integrate that into your social media such as Twitter, Facebook and LinkedIn. With a WordPress site, you can easily add fresh and optimized content for Google and other search engines to send you targeted and relevant traffic to grow your business.

 

Or prefer an expert to help set up and design your site, select your SEO keywords and provide the copywriting? This helps you to focus on what you best.

SEO Made Easy with WordPress

WordPress is very popular website developing and blog platform with tons of SEO advantages. It is very famous CMS used by thousand of websites from many years. When we developed a website OR launch any website of our personal OR business, SEO is now a day compulsory thing to take in consideration.

SEO is to optimize a website to increasing traffic to a website which ultimately increase your visitors to website. If your website is developed using WordPress platform than SEO of such website is somewhat different from other simple static OR dynamic website. SEO of WordPress site is easy and it is shown by many years that wordpress sites are perform well in SEO, WordPress site is ranking well in search engines for its targeted keywords.

WordPress SEO is drive with the different supported WordPress Plugins. SEO of wordpress sites are done with the help of different SEO plugins. One of the main and popular SEO plugin for WordPress site is Yoast SEO plugin. The beauty of this plugin is – it is with no of charges means free for all and easy to use by thousands of WordPress sites owners.

One can easily integrated yoast seo plugin to its WordPress site. After adding this plugin into the site, you can add all seo stuffs like Title, meta descriptions, meta keywords, Header tags etc. to each and every webpage of the site.

Other wordpress plugins which help for seo is LinkPatrol , Nofollow check box in WordPress which are helpful for SEO. When you want to start SEO of your wordpress site, after adding yoast seo plugin, you should first make keywords research for deciding your targeted keywords. Titles and meta descriptions are written using targeted keywords and with extra care because these things are highly impact on higher or first page rankings of the targeted keywords. Other factors including Header tags, images, alt attributes are also considered as a important in SEO of wordpress site.

WordPress is a CMS and also mainly used as a blog platform so one can easily update contents frequently on wordpress blog. Other SEO tools which can help are:

 

LinkPatrol is a premium WordPress plugin which allows you to control all the links on your website.

You can monitor all the outgoing links on your site, find out which links are giving away link juice, and more. LinkPatrol is less resource intensive than other free plugins that do the same job. It provides a quicker and efficient way to clean up all your anchor text, spammy links, and link juice problems with a very intuitive and super fast user interface.

 

SEMRush is a tool that Pros use to gather analytics and insights from their competitor’s to help improve their own SEO. You can learn about organic keywords to rank for, places where you can get backlinks from, insights into your competitor’s advertising strategies, and so much more. SEMrush is a paid subscription and is used by thousands of SEO professionals all over the world. It can provide you an enormous wealth of data.

Thus SEO of WordPress is made easy with the help of different WordPress Plugins.

For WordPress Premium themes please visit us at SoloStream Themes.

WordPress SEO: 7 Simple Tips for Everyone

The word “SEO” sounds terrific for the most of bloggers. Basic WordPress SEO is pretty good itself, and you do not have to bother about the fine-tuning of your website. Still there are a few simple things that you can do for your WordPress SEO without any specific knowledge. 

Why do you need to pay attention to the search engine optimization of your website? SEO improves the volume and quality of traffic to your website from search engines like Google, Yahoo and others. The better your WordPress SEO is, the better your chances are to be noticed by readers. 

1. Choose a search engine optimized WordPress theme for your blog. With a SEO ready theme you can start boosting your web presence right away.

2. Setup permalinks – URLs used for your blog posts. The default WordPress permalink is ?p=<postid>. Go to Settings -> Permalinks to change it. The preferred settings are either /post-name/ or /category/post-name/. Change the custom settings to  /%postname%/ or  /%category%/ %postname%/ accordingly.

3. Avoid stop words. WordPress SEO plugin automatically removes the words like “a”, “the”, “and”, etc. from the URL when you do a sentence style post title. You might want to install it to save time on editing permalinks, and benefit from other useful SEO help.

4. Optimize your titles for SEO. Titles are one of the most important factors for ranking in search engines. Create anchor rich titles for your posts and try to use the same anchor words in the beginning of your article. Recommended title length is 7-8 word, between 40 and 70 characters. Make sure that your post title is always <h1>.

5. Optimize images. Write good alt tags and pay attention to file names. Proper naming may bring you extra traffic from image search engines.

6. Use breadcrumbs and links to related posts. Breadcrumbs are the links for better navigation. You can usually find them on the top of the page, they look like “Home > Articles > WordPress SEO. Breadcrumbs allow users to navigate through your website easily, and search engines can easily determine the structure of your website. Links to related posts allow users and search engines easily find your older content.

7. Create a mobile version of your website or choose a responsive WordPress theme. Google penalizes the websites that are not mobile friendly. Such websites are downgraded in mobile search.

Use the above tips to improve your WordPress SEO. It is as easy as writing a blog post!

Boosting Traffic To Your Site Using SEO

It can be discouraging when you do not get as many visitors to your WordPress site as you would like. Most bloggers quit actively working on their blog within a year, if they do not receive a lot of traffic. When you find yourself in this situation, do not despair, as it is never too late to start integrating smart search engine optimization techniques into your WordPress site and the posts that you publish. To help you along, here are the best SEO tips for increasing traffic to your WordPress site. You can also create articles that use a specific word with plenty of repetition in the article, since SEO is is based on the repeat use of a keyword.

SEO Help with WordPress Plugins
The first place to start, to begin improving SEO on your WordPress site, is with WordPress SEO plugins. Depending how much help you want with your SEO, there are several different options. For those that want a sitemap automatically generated when they create new posts, use the Google XML Sitemaps WordPress plugin. For additional SEO, look at WordPress SEO by Yoast. This plugin includes the generation of an XML sitemap, as well as many other features. While using this plugin, you can keep track of keyword usage throughout each post and receive help when writing Meta titles and descriptions for your posts and pages. Ensuring you do not oversaturate your content with keywords is easier with the help of this plugin.

Choosing the Right Keywords
Google and other search engines look down upon keyword stuffing. If a search engine determines that you are using keyword stuffing, then your search engine rankings can be lowered and you may even get your website blacklisted. Keyword stuffing is using a particular keyword or keyword phrase repeatedly to attempt and trick search engines into think your content is more relevant to the keyword. Not only is this bad for your search engine rankings, it results in content that is unreadable. Take the time to research keywords and use them naturally throughout your content and in titles or headers.

Pay Attention to Google Updates
Throughout the year, Google updates their search engine algorithms. These updates are usually grouped together and named for easier reference. Pay attention to these updates and use some form of analytics to track your website traffic. If you notice a drop in traffic after an update, you can make sure that you are not being penalized due to any of the recent updates.

Build Quality Backlinks
After looking at your optimized content, another important factor for determining search rankings is backlinks. A backlink is any link from another website that links to your website. As with content, there are certain negative practices to avoid. Do not take part in link farming or other methods of link sharing. Generate backlinks the correct way, by leaving helpful comments in forums and blogs, providing your own helpful content on your website, and creating press releases or writing guest posts on other blogs. Social media sharing is also factored into search engine rankings and also results in backlinks. Stay active on social media to help promote your website. Become engaged in social media communities related to the same topic as your website.

Finally, remember that search engine optimization takes time. Your WordPress site will not start receiving large boosts in traffic over night. Follow these suggestions and stay the course. With proper SEO, you should notice a steady increase in traffic over time.