If you are not using WordPress, you are doing great injustice to your search engine optimization initiatives, because you are not exploiting its full potential. The beauty of WordPress is that it allows enhancing the capabilities of the platform for achieving better SEO performance. You can improve the capabilities to any extent by using suitable themes and plugins. To make SEO work the way you want and implement strategies that give better marketing results, you must use WordPress.
Themes and plugins make WordPress a much superior CMS as compared to other content management systems like Joomla. Drupal and Squarespace are one of the prime reasons for its popularity. The built-in SEO features are basic, but by using proper themes and plugins, you can undertake complete customization for achieving your marketing goals. Why you must use WordPress for search marketing will be clear after reading this article.
Faster website creation
WordPress is available to all as it is open source and you can download it free. Ever since 2003, when WordPress was launched, the task of making websites has become not only very easy but also very fast. If you are slightly familiar with technicalities, you can create a site in just five minutes, which was just unthinkable earlier. Within that time, you can even get it hosted, and it will be up and running. Over the years, the fine-tuning of the process has also brought the time further. Faster website creation is welcome to meet the demands of the fast-paced business world.
Deriving power from open source
Being an open source platform, WordPress has become much more powerful due to the contributions of developers around the world who are always engaged in creating tools and resources for the platform. It is most beneficial for users who can access the resources that create endless possibilities in customizing SEO to make it more powerful and efficient. You can find thousands of SEO friendly WordPress themes and countless plugins that enhance the SEO functionalities and help to achieve better results. The SEO performance can even touch the sky if you wish and WordPress can do it for you. You can always stay current and updated with the best practices of Google without any worries.
Site structure and content
Better is the site structure, more organized the website is. The site structure determines how much friendly the website would be for viewers and makes it look attractive because this is essential for proper SEO. The process of site structuring happens naturally with WordPress, as the content automatically falls in place by virtue of being organized into pages and blog posts together with tags and blog categories. Your task is to specify the type of content, whether it is a blog post or page and then assign the correct tags and categories to it. The tags and categories related to the topics of the content.
Manage the basics without codes
If you had known that SEO is complicated and managing it is not easy, then you would change your view of using WordPress. It is easy to manage SEO with WordPress as it gives you the options of doing it entirely out of the box. Moreover, you can manage the basics without having any knowledge about codes that provide more control over on-page SEO.
The structure of URLs, also known as permalinks is essential for SEO and your blog posts, you can set your own permalink structure because WordPress allows it. Once done, you can use the parent pages for organizing your permalinks. Go to the settings menu and choose ‘permalinks’ from the drop-down list that displays the default URLs. Among other options that you see, choose the ‘post name’ option, and you become sure that the URL structure remains optimized with the possibility of customizing the actual words when editing a page or blog post.
When using WordPress, you need not worry about site speed because websites with standard themes and basic installation load quite fast. Since website-loading speed is important to Google and search engines, this is a significant benefit for you. However, at a later stage when you use different themes and content on the website, the speed might slow down, but then you can make use of some plugins that can accelerate the speed.
Plugins enhance optimization
Plugins are great SEO boosters, and this is where WordPress scores above other CMS. Plugins are extensions that you can choose to perform specific SEO functions that are over and above the basic features. Plugins allow configuring SEO settings across the website, and some plugins support particular optimization of keywords and content.
To know more about SEO functionalities of WordPress get in touch with the experts at alaqueue.fr/agence-seo-paris-referencement/, the SEO Company that has mastered WordPress.
Author bio: Dennis Williams is a WordPress developer who has worked with many different content management systems. He was briefly associated with http://alaqueue.fr/agence-seo-paris-referencement/ but has now formed an SEO company along with his wife. A very creative person, he is the brain behind many successful websites.
In the initial stages, WordPress was not considered to be a useful platform from where marketing could be done extensively. However, with the passage of time, several innovative features have been added. It has been developed now in such a platform that it spontaneously proves to be one of the best marketing platforms. As a powerful blogging and highly efficient content management system or CMS, it has now gained substantial popularity, and its use appears to be escalating to greater heights with every sliding second. With a broad range of alternatives for search engine optimization, it renders great freedom and facility to the marketers to reach out to the larger and targeted masses of audiences as per their choice and requirements.
WordPress and SEO advantages
Do the search engines prefer the WordPress sites? Well, there is no need to be misguided. Search engines would not favor any website just because it is on any particular platform. In fact, the search engines act impartially. The page ranking of a website does not go up or down just because it has been created using any special platform. What the search engines look for are the websites that are active and the blogs for which are updated more frequently. And, it is here that WordPress provides the SEO advantages by allowing you create and update the contents more quickly and as per your desire. WordPress and its plugins have been designed and developed in such a manner that they enable you to create or amend the contents quickly. Moreover, for blogging, WordPress is a suitable platform. Most sites are accompanied by the blogs. Updating the blogs quite frequently can make your sites and blogs favored by the search engines as the search engines like frequent updates.
Configuring WordPress for SEO purposes
Though WordPress is highly suitable for SEO purposes, nothing happens automatically. Search engine optimization cannot be adequately carried out unless due configuration for SEO is done.
There are several ways through which the configuration of sites or blogs can be done for SEO purposes. If you are familiar with the WordPress theme, you are, certainly, well aware of its benefits for SEO purposes. There are various choices in WordPress themes, and you can choose the one that is best suitable for SEO. However, one needs to be careful in making the right selection. Some WordPress themes look appealing, but they are not designed for enhancing the search engine optimization purposes. So, it is wise to choose the ones that are best suitable for SEO purposes, no matter they do not look lucrative.
The permalinks are great benefits when it comes to using them for SEO. However, it is required that the permalinks are to ‘post name.’ This makes the title appear in URL.
The WordPress SEO plugin is indispensable if you desire to use WordPress for SEO. Though there are several plugins, the ‘All in One SEO Pack’ is highly popular and user-friendly and you can think of using it. This can perform a lot many tasks; however, you should understand well its features and functions before you use it.
Once your sites start getting enough web traffic, you will require addressing certain issues relevant to your site. For instance, you may need to deal with the comments of the visitors properly. And, without using the right plugin, it may be somewhat difficult to do it. So, here also you require identifying the best suitable plugin.
Optimizing pages and posts for SEO purposes
Whether you use the WordPress platform or any other popular platform for your website, something that is essential is to optimize the pages and posts for SEO purposes. And, for this, the optimized content is a must. Much needs to be done through On Page SEO. For instance, you need to ensure that the page or the post is organized around a particular keyword. Also, it gets a place in the title and headings. The frequency of the keyword is organized in such a way that it does not overburden the post or the site and it looks natural.
The graphics, as well as the links, need to be used meticulously. You can add internal links to the other pages on your website. Also, you may add the external links to the authority sites that are in your niche.
This may seem a tedious task, but you should run through the WordPress checklist whenever new create a new page or post. This will ensure that everything is correct. Plugins are available to perform this task, and you can choose to use one that is best suitable for it.
Getting help from the experts
If you are not a tech-savvy, it may be somewhat challenging and confusing to use the WordPress for SEO. Moreover, as a businessman or manager, you may be busy with several other business activities related to your business. This may make the things tough. But that should not be the reason not to use WordPress for SEO purposes. There is no dearth of WordPress SEO experts. You can invest some time in doing some research and find the top New York SEO agency and get the support of the best SEO experts. Again, it may call for some investment, but that should not frighten you. WordPress SEO would get you due to return. After all, your WordPress site or post would prove to be less meaningful unless it is optimized.
Need of WordPress SEO
At a time when competition in almost every sphere of business is getting tougher each day, it is essential to be familiar with the latest trends in marketing and other activities of the firm. There is no way a business owner can afford not to use the online marketing tools and techniques. And, if WordPress provides the convenience to use it for SEO purposes, there is no reason why one should not harvest the benefits from its highly elegant features for search engine optimization of pages or posts.
Author bio: The author Bryan Rich is a WordPress SEO expert. Besides carrying out WordPress SEO, he also keeps sharing valuable information about SEO. In this article, he explains how one can use the WordPress use for business SEO. He also guides the business owners how they can find the top New York SEO agency and get due help from SEO experts.
Whether you’re running an e-commerce shop, a drop-shipping website or a corporate blog to bolster your company’s brand image, there’s a good chance you’re using a WordPress installation to create that site. This is the most popular content management system (CMS) in use, and it’s used to create upwards of 75 million websites around the world.
That’s roughly one out of every four websites on the World Wide Web. Or as WordPress frames it:
“More than 409 million people view more than 23.6 billion pages each month and users produce 69.5 million new posts and 46.8 million new comments every month.”
You might want to read through those statistics again. There’s a lot to unpack there. Suffice it to say, WordPress is huge, and if you have a website, there’s a one-in-four chance that it’s powered by WordPress.
I work for a leading SEO company in Sydney, Australia, and many of our clients prefer to work with WordPress. Given the affordability and functionality of this CMS, I understand why this is their go-to online content creator. But I’ve also seen first-hand just how many people end up missing out on some of the key features available through WordPress.
One of the strongest features of this CMS is the vast ecosystem of plugins available for modifying your installation of WordPress so that it can achieve more for you. With that in mind, I’ve drawn up a list of ten must-have plug-ins if you’re hoping to crush it with WordPress in 2017:
While it’s no replacement for actual SEO services in Sydney, Australia, Yoast is a great value-adder for SEO-conscious website operators. The free version helps you optimise each page of your site for a particular keyword, offering insight into your keyword density and making it incredibly easy to set your meta tags (see here for more on what that means).
The better your SEO efforts, the more traffic your site is going to receive. This makes it all the more important that site visitors are able to contact you with questions, orders and follow-ups. WPForms makes it easy to set up high-functioning contact forms on your site.
WordPress is an open-source CMS, which means that hackers can scrutinise the code to find new and more inventive ways to breach your security. If malware penetrates your site and starts infecting visitors, your search rankings will plummet. Securi counters this with free and premium security products that will help shore up your defences.
4.ShortPixel Image Optimiser
Images make your site more attractive, but they also saddle it with a download burden (read: slower load time). ShortPixel makes it easy to compress your images so that they’re the perfect size for a mobile device or desktop computer – rather than for a full-colour 55-inch display. That would be overkill.
If you’re working on images, why not work on galleries, too? Envira helps you optimise your galleries so that they render well and load quickly for a variety of screen resolutions. In other words, this plug-in lets you capitalise on image-heavy design without risking a higher bounce rate.
6.W3 Total Cache
Following on from the previous two plugins, W3 Total Cache also helps your pages load faster. It does so by serving your site visitors with compressed files that load faster and obliterate bounce rates. Fast load times are an incredibly important factor for SEO. You need this plugin in your life.
7.All in One Schema.org Rich Snippets
Rich snippets (aka ‘meta descriptions’) are an important bit of behind-the-scenes text that you can add to your website. They tell search engines what a specific page of content is about, so that this information can be presented to users when they are searching for sites like yours. This is the text that appears under the links on the search engine results pages (SERPs). If you’ve spent much time cruising the SERPs, you’ll notice that many of the rich snippets are incomplete or – even worse – feature the dreaded ‘robot.txt’ disclaimer. Improving your own snippets helps you boost your site’s SEO ranking and improve user experience at the same time. It’s a win-win!
Better SEO means higher traffic, but what are you doing to capture and retain these new site visitors? The Bloom email opt-in plugin helps you prompt your site visitors to give you their email addresses, which you can use for future EDM campaigns. This is big-picture stuff, and it makes a huge difference for SEO campaigns.
9.Google Analytics by MonsterInsights
Any SEO company worth its salt will provide you with comprehensive analytics reports for how your site is performing. But second opinions are always recommended. This WordPress plugin lets you compile your Google Analytics information. This is good for your own information, as well as for confirming that your SEO company is really delivering.
10.Disqus Comment System
All of those new site visitors that your SEO campaign has generated need an easy way to engage with you and others like themselves. The Disqus comment system is one of the most reputable out there, and it enables visitors to sign up, leave comments and otherwise engage with your brand on your site.
This is just a sampling of the must-have WordPress plugins in 2017. Each of these will help amplify your SEO efforts, but none are a replacement for a well-thought-out strategy. But if you already have an SEO company in your corner, any of the above plug-ins will help you achieve even better results over the long term.
Will Dolphin is an SEO specialist who works for www.smart-traffic.com.au. He’s a WordPress wizard and a self-described ‘tech geek’. When he’s not designing responsive WordPress sites or optimising them for search, you’re likely to find him blogging about the latest Rick and Morty episode under a pseudonym he’d rather not disclose here.
There are different parts of SEO and plugins are just one of them. If you are wondering which SEO plugin should you prefer for your new website, then it is advisable to go for Yoast SEO. This is a popular SEO plugin which is available for free. However, you can expect to get maximum advantages, which are not available otherwise with the other free SEO plugin suites. In this post, we will talk about the Yoast SEO plugin as well as the features it can provide to the users.
High readability and use of 5 keywords per page
With this SEO plugin, you can get more visitors from Bing and Google. You can attract more visitors from the social networking media as well as enhance the engagement of the readers. If you want to enjoy all the benefits of this SEO plugin, then you need to convert the free mode to paid version. It can allow up to keyword optimization for five keywords for each of the pages. These five keywords are those by which you would like to rank your website on the search engine pages. You can check the Facebook, Google and Twitter previews on the page. The preview is significant on these social media pages as well as others because it will help you to add traffic to your website.
We can analyze the readability of the copy which you have written as well as calculate the Flesch Reading Ease score. At the same time, you can set the prime category for all your posts as well as determine the taxonomy for the single pages on your site.
No advertisement in paid version – Avoids content duplicity
Many users complain that they have to face repeated ads when they use Yoast SEO. However, it is a problem only with the free version. Once you install the paid version, you will no longer get to view any ads. You need to upgrade the Yoast SEO Premium to get access to the new enhanced benefits. You can also avoid content duplicity by avoid confusing the search engine Google with the copied content. You can set the canonical URLs.
Perfect for search engines search pages
We can say that this plugin makes it quite easy to seduce the search engines. If you want to make sure whether you are using the keywords correctly in your content, then Yoast plugin can help you as well. It can show whether the keywords are being properly placed and utilized in your contents.
Yoast SEO will always ensure that the mechanical configuration can roll out the carpet for the search engine. It does not matter at all whether you are aware of the .htaccess files, sitemaps or clean permalink URLs, robots.txt, etc. the best part of this plugin is that it can be updated after every two weeks. This update will take place automatically, thus ensuring that the site is optimized as per the recent algorithms of Google. You can also check the number of internal links present to and in a post on your site. You can also expect to get suggestions to various other pages n your site as well.
It is necessary that you hire the service of an SEO expert to reap the maximum benefits. If you are not an expert in SEO, then it is not possible to use the SEO tactics correctly. Without SEO tactics being properly used, you cannot expect to get 100 percent results. When it comes to hiring an SEO expert, then it is suggested that you check out for the agencies. There are numerous companies available, and you can easily choose one by your requirements. The packages vary from one firm to another; you can strike the best deal after comparing the shortlisted options. If you know anyone who is presently using SEO services, then you can also go ahead and take referrals. This can allow to you to get some discounts as well.
Search Crush SEO is a popular name in this domain, and they can nourish you with customized SEO packages. They provide a vast range of SEO services, which also includes plugins as well. Their team of expert is available to guide you regarding your requirements.
James Booth is known for being an expert SEO specialist. He has written some blogs on SEO topics. In this post, he has tried his best to help readers to learn about Yoast SEO. This is a popular SEO plugin which has become widely popular nowadays owing to the number of benefits it has to offer the users. Search Crush SEO is a well-known service provider for SEO related services. The author has recently worked with this company, and he has also suggested readers go for their service to enjoy maximum possible benefits.
How healthy is your site? Now that is one odd question. Your site can look fabulous, seem superbly functional, and yet lack SEO capabilities due to small faults in core codes. The graphic interface of a website is just as important as its core code. Therefore, we have seen websites confident about their HTML codes and CSS formats rank lower than they should. Somewhere, they forget that their website is for human users. Pleasing the bots and the search engines is not enough to secure a good rank.
Did you know, Design elements could become more powerful in dictating your SE rank than your website content? People trust sites exponentially more when the designs were professional. In a recent survey, about 94% of the people visiting a website referenced the design of the site as a cause of their mistrust. Only about 6% referred to the content or the lack of it as their reason for mistrust.
Therefore, how many people visit you each day, your bounce rate and your conversion rate, all depend on how your site looks. Just optimizing your content for the search engines and adding lucrative header tags is not enough for ensuring high organic traffic. The graphic design and content of your website should not clash. A children’s website should use fun and easy to use layouts in vibrant colors. Bakery sites usually go for powder blue, baby pink and white combinations, food websites rely heavily on green, orange and yellow tones. The content and your target audience will determine the design of your website. This will directly impact other aspects of your business including branding and sales.
Responsive design is something all bots welcome. Your SEO service for small business can create responsive website designs by using generous doses of CSS 3 with your HTML 5 code. You will need a little bit of knowledge regarding coding to turn your desktop site mobile friendly. However, if you are creating a mobile-friendly site from the top, you can directly go for templates that create websites for all devices. Very recently, Google has announced their intention to introduce an index between mobile users and desktop users for 2017. Along with the AMP project, this gives a clear indication of Google favoring responsive sites over static sites.
Our website design needs to reflect your brand, business policies and it should resonate with your audience. Thinking long-term is often beneficial for your business. Going by the latest trends may create more hoopla, but thinking of brand value building through website design is one way to make your online presence last longer.
Always remember, when it comes to website designing – stick to the traditional schemes. The moment you shift from a traditional HTML-based website design, you are raising some obvious red flags with the Google bots. They are more accustomed to crawling regular sites, with regular core codes, with a dose of CSS and a nice slathering of SSL certifications. The best option for the smart builder is parallax design or parallax scrolling. WordPress has made Parallax more or less their monopoly. Search engines may have some initial trouble following this design, but it is more than just a fleeting trend. It looks like Parallax is here to stay. It creates a continuity that most of your users will like.
While making certain graphic design changes to your site, you need to remember that this is the time for AI. RankBrain is already in action, and it is the fourth most important factor for Google ranking. Designing for people and bots were the talk of the past. Now you need to think about designing for the future or the AI. Google is soon going to merge their current image recognition and SER technology with RankBrain. Here are a few factors that will affect SEO then –
If you want good traffic, invest in a good website design. Looks, layout, and content will determine a huge part of your SEO. Codes may be THE factor, which determines a site’s optimization, but looks do matter, says Drew Hendricks in Forbes.
Author bio: Vivian Green is an analyst with the leading SEO service for small business in the city. She has worked with the leaders of the industry and found the secrets to Google’s ranking system.
On the first hand, it is unfair to blame the web designer for not doing SEO because it requires a very different set of skills of doing SEO as standards. However, the question always remains intact as to whether the web designers optimise the websites for various search engines and consider it a part of their overall solution? Well, one thing should be well known to the people around is that doing an SEO it the correct way is a very hectic, tedious and time-consuming work. Though people might have the knowledge of doing SEO, it is argued almost all over the world that SEO should be an optional service along with the service of a website provided by any web designers.
Some common but important facts
Every commoner would be aware of the fact that there are many advertisers all around saying the best web designers available around. However, certain people actually think that any web designing firm should have SEO. People might wonder what SEO is, well a straightforward definition of SEO is – as we all know that the site speaks in its language with the search engine and SEO is optimised specially for a search engine. For all the web designers, getting SEO facilitation is very important. The only reason is that the number of pages on the internet in increasing day by day and at a very extensive rate and, therefore, the competition among the leading search engines will increase rapidly.
Competition among Google, Yahoo or Bing would grow intensely without a doubt. Moreover, this will only make the rating of the number one pages more and more difficult. Moreover, to be frank, the ranking of page one has already got difficult, and only a very able SEO can take us out of the niche.
Getting the best SEO techniques is essential
One such SEO optimizer site is Kick SEO Brisbane which had been improvising and optimising the SEO services to a significant and surprising extent. In recent- past years there have been many controversies regarding the poor quality of SEO techniques which gives out simple results which are not at all what they seemed when the plan was made. These techniques usually are never done in the interest any growing business and even fail to deliver the desired ROI. The reality is that there are several SEO individuals as well as SEO firms that apply deceptive techniques of SEO in their work and it is thus further essential that business organisations should have adequate information of them as well as possess full knowledge of what they are paying their hard earned money for.
Be cautious while selecting an SEO company
People might get into contracts, and the result is such that other than the preliminary changes made on site in the very initial month, people might not be able to detect and wonder what are the works that are being followed every month and where are they spending their precious money on? There are valid reasons that we need to take care of because it is too often that people go to websites where there is almost no SEO task done or rather no alterations are made the first few initial contract months.
It is a hard luck that the level of SEO success for entrepreneurs rely on the knowledge of the basics part of SEO which includes- the knowledge of how an audit is done by the SEO Company to ensure that whether some SEO techniques and work are being applied to them or not.
There are certain poor qualities SEO techniques people need to have the knowledge of. They are:
Cheap quality keywords
Be aware of the SEO worker is using only the keywords in the search engines to complete his or her work.
Onsite SEO would require Site Code as well as the Content and Navigation to achieve ranking for different keywords, and this is not that difficult at all and anyone, and everyone can do so. It is essential to Produce high-quality content that would appeal to the desired demographic. Onsite SEO on itself and individually will not improve ranking for the primary keywords that would generate profit.
Future proofing of SEO
High-quality link building is expensive in nature, so it can be said that majority of the SEO techniques do not focus or give time in this region. Applying the Onsite techniques only is not acceptable, however.
So it is always advised to be cautious and choose the best that you need. For all the business men thinking whether it is worth the risk and worth their precious money or not, their worries are over with Kick SEO Brisbane.
This valuable report to grow your business includes:
Intro to WordPress
”I own an SEO company in Vancouver. I first hired Liza J. Lee in 2008 to help with a clients text in their website as they had none. Liza called the client, interviewed them and created content in less time than she had originally promised. The quality of the text was excellent and the client was very happy. I have hired Liza more then once and strongly recommend her for copywriting as well as for all information relating to art. She has her fingers on the pulse of the Vancouver art scene so worth speaking to.”
Eric Ayache, President, Guaranteed SEO
”I had the pleasure of working with Liza on an SEO project with a small business in Vancouver. Liza continually exceeded my expectations with her knowledge of the SEO process, organizational skills, passion for delivering a superior product, and great communication. I highly recommend Liza for your SEO copywriting needs.” Michael Carels, President, Carelli Studios
”Liza provided a solid foundation for our website as a copywriter / editor to ensure the right style and voice was used and that SEO was appropriately utilized. As a professional she is a pleasure to work with.” Frank Kusmer, Partner of CK-Global Solutions
As a business owner, you may want to also install a WordPress blog to your own website as this makes it easier and faster for you to add fresh content regularly. That’s because you don’t need to know any coding or how to use special software to add new pages. Google and other search engines like sites that have new content and, if it is optimized well, you are rewarded with relevant and targeted traffic to grow your business.
WordPress is a free blogging tool and publishing platform and is often categorized as a content management system (CMS). WordPress has many features including a plug-in architecture, a template system and, as of August 2016, it is the platform for 80% of all new websites, making it the most popular CMS in use on the Internet.
To attract the right traffic and convert sales leads on your website or WordPress blog, you’ll need to incorporate SEO and copywriting into your selected webpages or blog posts. SEO is the active practice of optimizing your site by improving internal and external aspects to increase the traffic that your site receives from search engines. This report outlines various simple SEO tips, which will help you reach your online goals effectively by optimizing your website with SEO copywriting. Without the right keywords with integrated SEO copywriting, you will not attract the right traffic to your website or WordPress blog. All that effort into a well-designed site will go to waste. But help is on the way!
After reading this document, you should be able to write copy with the correct keyword strategies. As well, you will be able to optimize those keywords and create benefit-driven titles for your website or WordPress blog to increase your visitor traffic and customer base.
First you’ll need to choose the right keywords for organic or free search traffic. So make sure you have your main keywords on your chosen webpages. Each page should be around 300 words. You should place your page’s main keywords in the first and last 25 words on that page. To find what other keywords Google has associated with your main keywords, here are two methods:
Use the tilde “~” command to find associated phrases in Google. Just type into Google search: ~keywords. Variations will be highlighted in bold print.
Or visit Google Trends at http://www.google.com/trends/ to discover the top 100 searches to incorporate into your blog post. This might help give you an idea for one of your blog posts. For example, “What is Bitcoin?” was one of the top 100 searches and I recently wrote a single blog post about it on CoinFest Art & Trade Show involving Bitcoin on a one-page site, which attracted Twitter followers, Facebook Likes and an interview with CBC TV (mainstream media).
Once you have your right set of keywords, you’ll need to select your best 10 webpages or blog posts to optimize to attract relevant and targeted traffic to grow your business. And each page or blog post should contain only one set of keywords. You cannot mix them up or you will not get any or good results from search engines!
Step 1 – Page title:
Include the keyword in the title of the page. The page title is located at the top of your HTML page and it tells the search engines what your page is about. When you open your page in a browser these are the words at the very top of the screen. The title tag is crucial to ‘on-page optimization’; it should include your main keywords and it should be 63 characters or less if you want your title to appear in full on Google. Place the title in the title tag on the webpage itself and in the URL for that page. Pick the main keywords from the title and place them in the anchor URL instead. For example: www.yourwebsite.com/keywords.html
Step 2 – Meta tags:
The Meta Tag contains the description for your web page. Your description will show up in all the search engines so you have to be careful to write precisely and objectively. It should be about 140 characters or around 20 words. Make sure to include your keywords but don’t spam (don’t repeat your keywords more than once). Mention each of your keywords separately in the meta description tag and use variations of your keywords. Include each of the plural and singular forms of the keywords in the keyword tag to optimize your webpage for one keyword. You should choose only one set of keywords per page.
Step 3 – H1 tag:
Add an H1 header tag aka as a headline. Once the code screen is open, click “edit”, then “find” and search for the text “H1”. This is the HTML code used to enclose what’s called an H1 header tag. You should always include your main keyword within an H1 header tag.
Step 4 – H2 tag:
Next add what’s called an H2 header tag or subhead. Your H2 tag should always come after your H1 tag.
Step 5 – Bold, italics and underline:
Go through your webpage and add your most important keyword throughout your page content. You will want to bold, italicize or underline your text with keywords. Only choose to use one or two of these styles with your keywords to make it look ‘natural’.
Step 6 – Alt tags:
Add your keyword to alt image tags. This tag should have your title or the main keywords from your page title to be the most effective. The anchor text is also important to know – these are the underlined, clickable text or words in a link. To check Google for all web pages containing your keywords in the anchor tags, type into Google Search “allinanchor:yourkeywords”.
Step 7 – Home page links:
Add a link from each webpage, within your website, that says “Your Keyword Home”. This link should link back to your main page using the URL; otherwise, you split up your back links. Note: It should not link to index.htm or index.html. It should like you’re your actual URL.
Step 8 – All page titles:
Finally, add the keyword to the page title to all of your select web pages for optimization. Just add main keywords to the beginning of the page title. The new title of this page should be: Your Keyword. This encourages the search engines to see that your website is all about your keyword. Once you’ve optimized your selected webpages or blog posts with your chosen keywords, you’ll also need to include effective copywriting techniques.
By placing your top-performing keywords in strategic places on your website, you tell the search engine “spiders” that those keywords describe exactly what your site is all about. And that’s what convinces the search engines to include your site in the search results for those keywords. Here are the most important SEO copywriting tips for search engines, including Google.
Your domain name contains your top keywords:
Search engines love URLs that contain keywords that visitors type into search boxes! These sites whose domain names include keywords will likely rank higher in the search engine results for those keywords in comparison to sites that don’t.
A well-written benefits-driven title tag:
Your title tag is a simple piece of HTML code that’s located in the “head,” or top, of your Web page. It’s a bit like indexing your webpage, like a library. In your title tag, include a detailed, accurate and benefits-rich line of text that describes your business clearly, letting potential visitors know exactly what they can expect to find on your site. It should be no more than 63 characters. Any title tag text over 63 characters may be cut off by certain search engines.
Your benefits-driven headline tags:
A headline tag is like a brightly colored post-it note within your HTML source code that alerts search engine spiders to your headline and subheads, both of which contain important information for the search engines. Your headline should contain the benefit your visitor expects to receive or experience on that webpage.
Benefits sell while features tell:
Benefits are why your visitors will enjoy your service or products and features are the attributes of your services or products. For example, web optimization is a feature of web content, while web traffic increase is the benefit of web optimization. Don’t forget to update your sitemap.xml for Google and your urllist.txt for Yahoo before submitting these to the top two search engines.
Use a Call to Action (CTA):
A CTA is an image or text that prompts visitors to take action, such as “subscribe to a newsletter”, “view a webinar”, or “request a product demo”. CTAs should direct your visitors to landing pages, where you can collect their contact information in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and sales conversions for your website.
With WordPress, you can select free templates and customize them yourself. Once you have your WordPress set up and designed, you can also add plug-ins and integrate that into your social media such as Twitter, Facebook and LinkedIn. With a WordPress site, you can easily add fresh and optimized content for Google and other search engines to send you targeted and relevant traffic to grow your business.
Or prefer an expert to help set up and design your site, select your SEO keywords and provide the copywriting? This helps you to focus on what you best.
WordPress is very popular website developing and blog platform with tons of SEO advantages. It is very famous CMS used by thousand of websites from many years. When we developed a website OR launch any website of our personal OR business, SEO is now a day compulsory thing to take in consideration.
SEO is to optimize a website to increasing traffic to a website which ultimately increase your visitors to website. If your website is developed using WordPress platform than SEO of such website is somewhat different from other simple static OR dynamic website. SEO of WordPress site is easy and it is shown by many years that wordpress sites are perform well in SEO, WordPress site is ranking well in search engines for its targeted keywords.
WordPress SEO is drive with the different supported WordPress Plugins. SEO of wordpress sites are done with the help of different SEO plugins. One of the main and popular SEO plugin for WordPress site is Yoast SEO plugin. The beauty of this plugin is – it is with no of charges means free for all and easy to use by thousands of WordPress sites owners.
One can easily integrated yoast seo plugin to its WordPress site. After adding this plugin into the site, you can add all seo stuffs like Title, meta descriptions, meta keywords, Header tags etc. to each and every webpage of the site.
Other wordpress plugins which help for seo is LinkPatrol , Nofollow check box in WordPress which are helpful for SEO. When you want to start SEO of your wordpress site, after adding yoast seo plugin, you should first make keywords research for deciding your targeted keywords. Titles and meta descriptions are written using targeted keywords and with extra care because these things are highly impact on higher or first page rankings of the targeted keywords. Other factors including Header tags, images, alt attributes are also considered as a important in SEO of wordpress site.
WordPress is a CMS and also mainly used as a blog platform so one can easily update contents frequently on wordpress blog. Other SEO tools which can help are:
LinkPatrol is a premium WordPress plugin which allows you to control all the links on your website.
You can monitor all the outgoing links on your site, find out which links are giving away link juice, and more. LinkPatrol is less resource intensive than other free plugins that do the same job. It provides a quicker and efficient way to clean up all your anchor text, spammy links, and link juice problems with a very intuitive and super fast user interface.
SEMRush is a tool that Pros use to gather analytics and insights from their competitor’s to help improve their own SEO. You can learn about organic keywords to rank for, places where you can get backlinks from, insights into your competitor’s advertising strategies, and so much more. SEMrush is a paid subscription and is used by thousands of SEO professionals all over the world. It can provide you an enormous wealth of data.
Thus SEO of WordPress is made easy with the help of different WordPress Plugins.
For WordPress Premium themes please visit us at SoloStream Themes.
The word “SEO” sounds terrific for the most of bloggers. Basic WordPress SEO is pretty good itself, and you do not have to bother about the fine-tuning of your website. Still there are a few simple things that you can do for your WordPress SEO without any specific knowledge.
Why do you need to pay attention to the search engine optimization of your website? SEO improves the volume and quality of traffic to your website from search engines like Google, Yahoo and others. The better your WordPress SEO is, the better your chances are to be noticed by readers.
1. Choose a search engine optimized WordPress theme for your blog. With a SEO ready theme you can start boosting your web presence right away.
2. Setup permalinks – URLs used for your blog posts. The default WordPress permalink is ?p=<postid>. Go to Settings -> Permalinks to change it. The preferred settings are either /post-name/ or /category/post-name/. Change the custom settings to /%postname%/ or /%category%/ %postname%/ accordingly.
3. Avoid stop words. WordPress SEO plugin automatically removes the words like “a”, “the”, “and”, etc. from the URL when you do a sentence style post title. You might want to install it to save time on editing permalinks, and benefit from other useful SEO help.
4. Optimize your titles for SEO. Titles are one of the most important factors for ranking in search engines. Create anchor rich titles for your posts and try to use the same anchor words in the beginning of your article. Recommended title length is 7-8 word, between 40 and 70 characters. Make sure that your post title is always <h1>.
5. Optimize images. Write good alt tags and pay attention to file names. Proper naming may bring you extra traffic from image search engines.
6. Use breadcrumbs and links to related posts. Breadcrumbs are the links for better navigation. You can usually find them on the top of the page, they look like “Home > Articles > WordPress SEO. Breadcrumbs allow users to navigate through your website easily, and search engines can easily determine the structure of your website. Links to related posts allow users and search engines easily find your older content.
7. Create a mobile version of your website or choose a responsive WordPress theme. Google penalizes the websites that are not mobile friendly. Such websites are downgraded in mobile search.
Use the above tips to improve your WordPress SEO. It is as easy as writing a blog post!
It can be discouraging when you do not get as many visitors to your WordPress site as you would like. Most bloggers quit actively working on their blog within a year, if they do not receive a lot of traffic. When you find yourself in this situation, do not despair, as it is never too late to start integrating smart search engine optimization techniques into your WordPress site and the posts that you publish. To help you along, here are the best SEO tips for increasing traffic to your WordPress site. You can also create articles that use a specific word with plenty of repetition in the article, since SEO is is based on the repeat use of a keyword.
SEO Help with WordPress Plugins
The first place to start, to begin improving SEO on your WordPress site, is with WordPress SEO plugins. Depending how much help you want with your SEO, there are several different options. For those that want a sitemap automatically generated when they create new posts, use the Google XML Sitemaps WordPress plugin. For additional SEO, look at WordPress SEO by Yoast. This plugin includes the generation of an XML sitemap, as well as many other features. While using this plugin, you can keep track of keyword usage throughout each post and receive help when writing Meta titles and descriptions for your posts and pages. Ensuring you do not oversaturate your content with keywords is easier with the help of this plugin.
Choosing the Right Keywords
Google and other search engines look down upon keyword stuffing. If a search engine determines that you are using keyword stuffing, then your search engine rankings can be lowered and you may even get your website blacklisted. Keyword stuffing is using a particular keyword or keyword phrase repeatedly to attempt and trick search engines into think your content is more relevant to the keyword. Not only is this bad for your search engine rankings, it results in content that is unreadable. Take the time to research keywords and use them naturally throughout your content and in titles or headers.
Pay Attention to Google Updates
Throughout the year, Google updates their search engine algorithms. These updates are usually grouped together and named for easier reference. Pay attention to these updates and use some form of analytics to track your website traffic. If you notice a drop in traffic after an update, you can make sure that you are not being penalized due to any of the recent updates.
Build Quality Backlinks
After looking at your optimized content, another important factor for determining search rankings is backlinks. A backlink is any link from another website that links to your website. As with content, there are certain negative practices to avoid. Do not take part in link farming or other methods of link sharing. Generate backlinks the correct way, by leaving helpful comments in forums and blogs, providing your own helpful content on your website, and creating press releases or writing guest posts on other blogs. Social media sharing is also factored into search engine rankings and also results in backlinks. Stay active on social media to help promote your website. Become engaged in social media communities related to the same topic as your website.
Finally, remember that search engine optimization takes time. Your WordPress site will not start receiving large boosts in traffic over night. Follow these suggestions and stay the course. With proper SEO, you should notice a steady increase in traffic over time.