If you are not using WordPress, you are doing great injustice to your search engine optimization initiatives, because you are not exploiting its full potential. The beauty of WordPress is that it allows enhancing the capabilities of the platform for achieving better SEO performance. You can improve the capabilities to any extent by using suitable themes and plugins. To make SEO work the way you want and implement strategies that give better marketing results, you must use WordPress.
Themes and plugins make WordPress a much superior CMS as compared to other content management systems like Joomla. Drupal and Squarespace are one of the prime reasons for its popularity. The built-in SEO features are basic, but by using proper themes and plugins, you can undertake complete customization for achieving your marketing goals. Why you must use WordPress for search marketing will be clear after reading this article.
Faster website creation
WordPress is available to all as it is open source and you can download it free. Ever since 2003, when WordPress was launched, the task of making websites has become not only very easy but also very fast. If you are slightly familiar with technicalities, you can create a site in just five minutes, which was just unthinkable earlier. Within that time, you can even get it hosted, and it will be up and running. Over the years, the fine-tuning of the process has also brought the time further. Faster website creation is welcome to meet the demands of the fast-paced business world.
Deriving power from open source
Being an open source platform, WordPress has become much more powerful due to the contributions of developers around the world who are always engaged in creating tools and resources for the platform. It is most beneficial for users who can access the resources that create endless possibilities in customizing SEO to make it more powerful and efficient. You can find thousands of SEO friendly WordPress themes and countless plugins that enhance the SEO functionalities and help to achieve better results. The SEO performance can even touch the sky if you wish and WordPress can do it for you. You can always stay current and updated with the best practices of Google without any worries.
Site structure and content
Better is the site structure, more organized the website is. The site structure determines how much friendly the website would be for viewers and makes it look attractive because this is essential for proper SEO. The process of site structuring happens naturally with WordPress, as the content automatically falls in place by virtue of being organized into pages and blog posts together with tags and blog categories. Your task is to specify the type of content, whether it is a blog post or page and then assign the correct tags and categories to it. The tags and categories related to the topics of the content.
Manage the basics without codes
If you had known that SEO is complicated and managing it is not easy, then you would change your view of using WordPress. It is easy to manage SEO with WordPress as it gives you the options of doing it entirely out of the box. Moreover, you can manage the basics without having any knowledge about codes that provide more control over on-page SEO.
The structure of URLs, also known as permalinks is essential for SEO and your blog posts, you can set your own permalink structure because WordPress allows it. Once done, you can use the parent pages for organizing your permalinks. Go to the settings menu and choose ‘permalinks’ from the drop-down list that displays the default URLs. Among other options that you see, choose the ‘post name’ option, and you become sure that the URL structure remains optimized with the possibility of customizing the actual words when editing a page or blog post.
When using WordPress, you need not worry about site speed because websites with standard themes and basic installation load quite fast. Since website-loading speed is important to Google and search engines, this is a significant benefit for you. However, at a later stage when you use different themes and content on the website, the speed might slow down, but then you can make use of some plugins that can accelerate the speed.
Plugins enhance optimization
Plugins are great SEO boosters, and this is where WordPress scores above other CMS. Plugins are extensions that you can choose to perform specific SEO functions that are over and above the basic features. Plugins allow configuring SEO settings across the website, and some plugins support particular optimization of keywords and content.
To know more about SEO functionalities of WordPress get in touch with the experts at alaqueue.fr/agence-seo-paris-referencement/, the SEO Company that has mastered WordPress.
Author bio: Dennis Williams is a WordPress developer who has worked with many different content management systems. He was briefly associated with http://alaqueue.fr/agence-seo-paris-referencement/ but has now formed an SEO company along with his wife. A very creative person, he is the brain behind many successful websites.
There are different parts of SEO and plugins are just one of them. If you are wondering which SEO plugin should you prefer for your new website, then it is advisable to go for Yoast SEO. This is a popular SEO plugin which is available for free. However, you can expect to get maximum advantages, which are not available otherwise with the other free SEO plugin suites. In this post, we will talk about the Yoast SEO plugin as well as the features it can provide to the users.
High readability and use of 5 keywords per page
With this SEO plugin, you can get more visitors from Bing and Google. You can attract more visitors from the social networking media as well as enhance the engagement of the readers. If you want to enjoy all the benefits of this SEO plugin, then you need to convert the free mode to paid version. It can allow up to keyword optimization for five keywords for each of the pages. These five keywords are those by which you would like to rank your website on the search engine pages. You can check the Facebook, Google and Twitter previews on the page. The preview is significant on these social media pages as well as others because it will help you to add traffic to your website.
We can analyze the readability of the copy which you have written as well as calculate the Flesch Reading Ease score. At the same time, you can set the prime category for all your posts as well as determine the taxonomy for the single pages on your site.
No advertisement in paid version – Avoids content duplicity
Many users complain that they have to face repeated ads when they use Yoast SEO. However, it is a problem only with the free version. Once you install the paid version, you will no longer get to view any ads. You need to upgrade the Yoast SEO Premium to get access to the new enhanced benefits. You can also avoid content duplicity by avoid confusing the search engine Google with the copied content. You can set the canonical URLs.
Perfect for search engines search pages
We can say that this plugin makes it quite easy to seduce the search engines. If you want to make sure whether you are using the keywords correctly in your content, then Yoast plugin can help you as well. It can show whether the keywords are being properly placed and utilized in your contents.
Yoast SEO will always ensure that the mechanical configuration can roll out the carpet for the search engine. It does not matter at all whether you are aware of the .htaccess files, sitemaps or clean permalink URLs, robots.txt, etc. the best part of this plugin is that it can be updated after every two weeks. This update will take place automatically, thus ensuring that the site is optimized as per the recent algorithms of Google. You can also check the number of internal links present to and in a post on your site. You can also expect to get suggestions to various other pages n your site as well.
It is necessary that you hire the service of an SEO expert to reap the maximum benefits. If you are not an expert in SEO, then it is not possible to use the SEO tactics correctly. Without SEO tactics being properly used, you cannot expect to get 100 percent results. When it comes to hiring an SEO expert, then it is suggested that you check out for the agencies. There are numerous companies available, and you can easily choose one by your requirements. The packages vary from one firm to another; you can strike the best deal after comparing the shortlisted options. If you know anyone who is presently using SEO services, then you can also go ahead and take referrals. This can allow to you to get some discounts as well.
Search Crush SEO is a popular name in this domain, and they can nourish you with customized SEO packages. They provide a vast range of SEO services, which also includes plugins as well. Their team of expert is available to guide you regarding your requirements.
James Booth is known for being an expert SEO specialist. He has written some blogs on SEO topics. In this post, he has tried his best to help readers to learn about Yoast SEO. This is a popular SEO plugin which has become widely popular nowadays owing to the number of benefits it has to offer the users. Search Crush SEO is a well-known service provider for SEO related services. The author has recently worked with this company, and he has also suggested readers go for their service to enjoy maximum possible benefits.
WordPress has emerged as one of the most popular content management systems as well as web publishing platforms for contemporary website developers and bloggers largely due to its versatility, simplicity, and the wide range of possible adaptations. However, its simple operation often tempts users to try and implement things that they shouldn’t or even ignore important SEO elements affecting business growth and profitability. Some common questions answered:
Is It True That WordPress Comes Optimized for Search Engines?
Regrettably, there’s nothing like a CMS that is search engine optimized out of the box. Even though it is search engine friendly, you will still need to fine tune it manually for it to deliver the best performance. You will not be able to boost your page rankings just by switching over to WordPress. The myth is largely due to CMS vendors touting it as such to business owners and managers who are not quite technically conversant about SEO concepts, especially the difference between search engine-optimized and search engine-friendly.
Can an SEO Plug-in Replace an SEO Consultant?
There are many dimensions to SEO besides being a continuous effort rather than a “set and forget” technique. All the SEO elements can never be handled by a WordPress plug-in; configuring it correctly is just the first step of the complex process that will need to be overseen by an expert who is familiar with the concepts of organic search and understands how vital it is for your online marketing. Usually, the task is best performed by someone in a long-term relationship with your business; it could be an employee or a Calgary SEO consulting expert.
Unless you know how to manage the process of upgrading WordPress or installing a new plug-in it can negatively impact your SEO due to alteration of the site code and loading speed. Also, keyword-based content optimization based on SEO analytics and reaction to trends and competitor activity cannot be handled by a plug-in. A WordPress SEO consultant will be able to conduct SEO audits periodically to ensure that the site is kept optimized even in the face of a rapidly-changing environment.
How to Choose the Appropriate WordPress SEO Plug-in?
While WordPress SEO by Yoast and All In One SEO Pack are the two SEO plug-ins that are clear leaders, you will first need to figure out whether the plug-in is compatible with the site technology and whether the developers are committed to extending technical support and if there is a vibrant user community that can help out with problem resolution. Check out how popular the plug-in is and investigate if the developers have a history of issuing regular updates and versions that enable the plug-in to stay contemporary. Avoiding new products from unknown developers is essential.
While WordPress may be simple and easy to implement, SEO is a complex subject and requires a thorough understanding for you to be able to leverage its potential. SEO plug-ins can be very useful in making lives easier, but human intervention by an expert is the only way that you can stay ahead in this rapidly-changing environment.
Author Bio: Alex Jones is the owner and CEO of one of the most reputed Calgary SEO consulting agencies. Alex focuses on the SEO requirements of small and medium businesses that are unable to afford an in-house SEO team.