MailChimp and Active Campaigns are both well known CRM and marketing automation systems that can make your life easier as you try to run a business and turn in a sizable amount of profits. In the EngageBay Vs MailChimp Vs Active Campaign debate, we often tend to forget that both these platforms have evolved to fit the needs of a growing business community that wants to tap into two very vital things in the digital scheme of things:
- All the Opportunities presented thanks to the IoT or Internet of Things
- The Challenge of finding the right bottom line for one’s unique business in the big data around us today.
With these two things, it is clear that there is a CRM and marketing automation system for each and every unique business based on size, niche and basic audience out there. You can be sure that you can find the right alternative for your business even if you look beyond the EngageBay Vs ActiveCampaign Vs MailChimp debate and decide to base your decision on the merits of individual platforms – based solely on your individual needs.
Yet, what are these needs and how do you recognize them before you go ahead and decide to jump on the marketing automation bandwagon? There are a number of things that your marketing automation and CRM platform would have to necessarily deliver in order for your business to be the success that you have envisioned it to be. This would also entail a comparison between EngageBay Vs MailChimp Vs ActiveCampaign. But let us start by understanding what your business would require from such a platform in the first place, before you place your bets on either platform for the future of your business:
- Information Handling and Management: This is a big one that any and every business would necessarily require. When you are trying to do business online, you are faced with mounds of big data. How do you find the relevant nuggets of information that you need and how can you be sure that you will remember to pull up this information when you most need it in the course of making conversions in the sales pipeline? The answer is – you cannot do this manually. Hence, you would require marketing automation since this kind of a system is best known for matching the right information with the right functions by storing it in the right place.
- Using Analytics and Insights: What happens when a horse keeps marching on with the blinders on and absolutely no idea of what is going on in the world on the left and the right or even what all it has left behind? Well, that is an aimless horse. Now bring in this analogy for your business. When you conduct business online or offline but you keep your blinders on, you are basically letting go of a precious opportunity. Let go of the blinders and bring in those valuable insights and analytics so that you can be sure of your direction and take corrective measures when your performance dips. This can easily be done by your marketing automation software or platform whether it is EngageBay Vs ActiveCampaign Vs MailChimp.
- Tackling the Mundane: What makes a team or a business owner a completely unmotivated one? When the team or the business owner has to conduct mundane tasks day after day which would leave him or her with lack of time to engage in one’s core skills, this would be an absolute waste of time. In the EngageBay Vs MailChimp Vs ActiveCampaigndebate, one thing is very clear – marketing automation is the need of the hour when it comes to emails and a host of other predictive content requirements and queuing up of social media posts along with scheduling and other such features. This would take the mind off the mundane and help the business teams focus on their core tasks so that conversions can become an efficient reality indeed!
While these are just a few things, there are numerous other benefits one can find and numerous other features to look for when you are pitting EngageBay Vs MailChimp Vs ActiveCampaign. Let us now cast a glance on both the platforms individually:
1.EngageBay for Marketing Automation
This platform gives you many features that can single handedly take your enterprise forward. When it comes to the above mentioned features along with security and templates that you can easily use for your banding and for automation as well, you will find that EngageBay is quite a winning option indeed. It also offers testing for the email marketing feature so that you can see whether or not your emails are landing up in the inbox and what you can do in order to ensure that they get there.
2. ActiveCampaign for Marketing Automation
With the features on this platform, you would also be able to give limited access to various team members so that your business information is not compromised at any time and there is widespread accountability and responsibility within the various teams that work in tandem to bring about harmonious and efficient conversions.
3. MailChimp for Marketing Automation
Now, as we all know, MailChimp has been one of the oldest platforms that emerged shortly after HubSpot began to evolve and do well in the CRM and marketing automation world. With a super affordable price point of $10 to $25 with the basic plan coming at no cost at all, one can be sure that it is a great benefit over the slightly expensive plans at Active Campaign that begin at $17 and finish at $229.
In the EngageBay Vs ActiveCampaign Vs MailChimpdebate, one can find that EngageBay offers many templates that also have a simplistic drag and drop function that would allow you to customize an email as per your branding and to suit the look and feel that your customers have grown accustomed to. Further, with this platform, you get to tap into a cloud based location that offers great security and plenty of storage.