A responsive web design is an interactive approach that allows the code as well as the design of a web page to respond friendly to different devices and screen sizes and ensure a consistent display on varying devices. The landing pages are created to showcase products or services and let the users buy them.
If these pages are not made mobile responsive, the users may neither be able to go through the content nor understand the call to action. The users not converting to buyers may nullify the purpose of creating a landing page, and all the marketing and promotional efforts can go in vain.
WordPress is increasingly powerful in helping businesses create an online platform for reaching out to customers and maximizing conversions. To help you pursue a mobile web responsive design, please noted down the following key factors.
1. Incorporate touch friendly forms
A great majority of internet users is shopping through smartphones and handheld devices. So, you need to improve user experience by adding order or registration forms that are touch friendly. Evaluate the size of the form and how it shrinks and expands according to the varying screen sizes of the users.
The sign-up forms, by default, often includes fields that may not be applicable to your business. You need to remove or replace them to make more out of the forms. The behavior of buttons, display of hints, and error warnings are also among the focal points of the design.
WordPress allows numerous personalization options that allow merchants to incorporate a custom form on the landing pages. It can be achieved either by altering the code or installing a plugin. WordPress custom registration form is one of the amazing tools that empower the webmasters to add custom fields in user sign up form for allowing users to easily register for an account.
2. Consider a compelling content layout
Users’ readability is a primary concern when you need to design a landing page that showcases content about a product or service. The ideal word count for a landing page is debatable as some of the experts argue that users tend to gain complete knowledge of a product before placing an order, whereas others say that users pay less attention to the text. But, it really depends on the nature of your business and the kind of product you offer.
This also takes into account the material aspect of the landing page. a small business may charge not more than $20 an hour, for which, a user may not ask for a detailed list of qualities, attributes, and advantages. But, a website that aims to sell a thousand dollar mountain bike will surely need to list down all the features, quality material, manufacturers’ warranty, etc.
3. Pursue a conversion-focused design
A landing page can be the face front of your website, whether you run paid campaigns on different platforms or serve a lot of organic traffic from search engines. It is the page where you want the users to take action that can be purchasing a product, becoming a member, or subscribing to the newsletter.
Regardless of your aim, at the end of the day, you may be looking for the conversions achieved through the landing page, so focus your design accordingly. Again, a sales-focused design requires the understanding of core business and products.
The small or local business may get fruitful results by simply highlighting their phone numbers, whereas a product based enterprise may need to discuss the features in detail. For example, an office cleaning company may simply enlist the kind of services it offers and let the users call for booking and appointments, but a refrigeration company needs to elaborate the technology and benefits of their cooling solutions.
4. Add appropriate visual content
Visual content is a game changer when you need to target the mobile users as they find it easy to go through images, videos, and infographics. The text is mandatory for a landing page, but its presentation matters the most. For the ease of mobile users, you can convert the text into visuals to make it compelling, attractive and readable.
Images have the power to create a visual context on the landing pages of your website. A user may find it difficult to understand the practical implications of a product from the detail text, whereas a simple visual flowchart can reveal the whole process at a glance.
5. Attain a consistent responsiveness
The design of a landing page is not confined to the layout alone, it requires third party content to be consistently web responsive. If you are incorporating the images, videos, or other media files from another source or vendor, make sure it is mobile friendly as well.
A responsive page shrinks according to a screen size to allow the users easily read or scan the content. In the absence of a consistently responsive design, part of a page may shrink and the rest will not, which will result in a non-uniform preview.
6. Test the design
Testing is one of the core factors before you finalize a design for a landing page. It enables you to review how the design looks, and which elements are working fine and which areas need improvement. Start evaluating from the desktop version of your design, and then test it on different handheld devices.
Once the design is approved, make it a practice to test its responsiveness on different devices and browsers in routine. It is quite challenging for a site owner to do so, but without testing, one cannot figure out the flaws in a design. Additionally, you can seek assistance from testing tools that specifically evaluate the responsiveness of a web page through different metrics.
7. Follow up design performance
Website designing is not a one-off process because the trends and challenges keep on changing with the passage of time. The number of mobile users is increasing exponentially with a huge variety of devices. The follow-up procedures are carried forward to review an option or feature that is no more useful or in practice by the experts. For example, pop-ups were introduced proactively in web designs for higher user engagements, but later, theses were defined annoying and disappointing for the users.
Responsive web design is the current day need. Whether you use WordPress or any other platform for managing an online business, you need to ensure the web pages appear consistently on different devices. With the help of above-discussed factors, you can understand the importance and effectiveness of different aspects in a responsive design.
Paul Simmons has a wide industry exposure by rendering WordPress and Magento web development services for more than 7 years now. He has supervised numerous projects of CMS and eCommerce development. Currently, he is head the core development team of FMEAddons which is a premium eCommerce development company.