Advantages of Yoast SEO plugin

The various advantages you can enjoy with Yoast SEO plugin

There are different parts of SEO and plugins are just one of them. If you are wondering which SEO plugin should you prefer for your new website, then it is advisable to go for Yoast SEO. This is a popular SEO plugin which is available for free. However, you can expect to get maximum advantages, which are not available otherwise with the other free SEO plugin suites. In this post, we will talk about the Yoast SEO plugin as well as the features it can provide to the users.

Advantages you can enjoy with Yoast SEO

High readability and use of 5 keywords per page

With this SEO plugin, you can get more visitors from Bing and Google. You can attract more visitors from the social networking media as well as enhance the engagement of the readers. If you want to enjoy all the benefits of this SEO plugin, then you need to convert the free mode to paid version. It can allow up to keyword optimization for five keywords for each of the pages. These five keywords are those by which you would like to rank your website on the search engine pages. You can check the Facebook, Google and Twitter previews on the page. The preview is significant on these social media pages as well as others because it will help you to add traffic to your website.

We can analyze the readability of the copy which you have written as well as calculate the Flesch Reading Ease score. At the same time, you can set the prime category for all your posts as well as determine the taxonomy for the single pages on your site.

No advertisement in paid version – Avoids content duplicity

Many users complain that they have to face repeated ads when they use Yoast SEO. However, it is a problem only with the free version. Once you install the paid version, you will no longer get to view any ads. You need to upgrade the Yoast SEO Premium to get access to the new enhanced benefits. You can also avoid content duplicity by avoid confusing the search engine Google with the copied content. You can set the canonical URLs.

Perfect for search engines search pages

We can say that this plugin makes it quite easy to seduce the search engines. If you want to make sure whether you are using the keywords correctly in your content, then Yoast plugin can help you as well. It can show whether the keywords are being properly placed and utilized in your contents.

Yoast SEO will always ensure that the mechanical configuration can roll out the carpet for the search engine. It does not matter at all whether you are aware of the .htaccess files, sitemaps or clean permalink URLs, robots.txt, etc. the best part of this plugin is that it can be updated after every two weeks. This update will take place automatically, thus ensuring that the site is optimized as per the recent algorithms of Google. You can also check the number of internal links present to and in a post on your site. You can also expect to get suggestions to various other pages n your site as well.

Why is it necessary to hire an SEO expert?

It is necessary that you hire the service of an SEO expert to reap the maximum benefits. If you are not an expert in SEO, then it is not possible to use the SEO tactics correctly. Without SEO tactics being properly used, you cannot expect to get 100 percent results. When it comes to hiring an SEO expert, then it is suggested that you check out for the agencies. There are numerous companies available, and you can easily choose one by your requirements. The packages vary from one firm to another; you can strike the best deal after comparing the shortlisted options. If you know anyone who is presently using SEO services, then you can also go ahead and take referrals. This can allow to you to get some discounts as well.

Search Crush SEO is a popular name in this domain, and they can nourish you with customized SEO packages. They provide a vast range of SEO services, which also includes plugins as well. Their team of expert is available to guide you regarding your requirements.

Author bio:

James Booth is known for being an expert SEO specialist. He has written some blogs on SEO topics. In this post, he has tried his best to help readers to learn about Yoast SEO. This is a popular SEO plugin which has become widely popular nowadays owing to the number of benefits it has to offer the users. Search Crush SEO is a well-known service provider for SEO related services. The author has recently worked with this company, and he has also suggested readers go for their service to enjoy maximum possible benefits.

Elements that Kill your SEO

Design elements on your website that are killing your SEO

How healthy is your site? Now that is one odd question. Your site can look fabulous, seem superbly functional, and yet lack SEO capabilities due to small faults in core codes. The graphic interface of a website is just as important as its core code. Therefore, we have seen websites confident about their HTML codes and CSS formats rank lower than they should. Somewhere, they forget that their website is for human users. Pleasing the bots and the search engines is not enough to secure a good rank.

Did you know, Design elements could become more powerful in dictating your SE rank than your website content? People trust sites exponentially more when the designs were professional. In a recent survey, about 94% of the people visiting a website referenced the design of the site as a cause of their mistrust. Only about 6% referred to the content or the lack of it as their reason for mistrust.

How is your website doing?

Therefore, how many people visit you each day, your bounce rate and your conversion rate, all depend on how your site looks. Just optimizing your content for the search engines and adding lucrative header tags is not enough for ensuring high organic traffic. The graphic design and content of your website should not clash. A children’s website should use fun and easy to use layouts in vibrant colors. Bakery sites usually go for powder blue, baby pink and white combinations, food websites rely heavily on green, orange and yellow tones. The content and your target audience will determine the design of your website. This will directly impact other aspects of your business including branding and sales.

What Google likes right now

Responsive design is something all bots welcome. Your SEO service for small business can create responsive website designs by using generous doses of CSS 3 with your HTML 5 code. You will need a little bit of knowledge regarding coding to turn your desktop site mobile friendly. However, if you are creating a mobile-friendly site from the top, you can directly go for templates that create websites for all devices. Very recently, Google has announced their intention to introduce an index between mobile users and desktop users for 2017. Along with the AMP project, this gives a clear indication of Google favoring responsive sites over static sites.

Our website design needs to reflect your brand, business policies and it should resonate with your audience. Thinking long-term is often beneficial for your business. Going by the latest trends may create more hoopla, but thinking of brand value building through website design is one way to make your online presence last longer.

Traditional is good

Always remember, when it comes to website designing – stick to the traditional schemes. The moment you shift from a traditional HTML-based website design, you are raising some obvious red flags with the Google bots. They are more accustomed to crawling regular sites, with regular core codes, with a dose of CSS and a nice slathering of SSL certifications. The best option for the smart builder is parallax design or parallax scrolling. WordPress has made Parallax more or less their monopoly. Search engines may have some initial trouble following this design, but it is more than just a fleeting trend. It looks like Parallax is here to stay. It creates a continuity that most of your users will like.

Design for the future

While making certain graphic design changes to your site, you need to remember that this is the time for AI. RankBrain is already in action, and it is the fourth most important factor for Google ranking. Designing for people and bots were the talk of the past. Now you need to think about designing for the future or the AI. Google is soon going to merge their current image recognition and SER technology with RankBrain. Here are a few factors that will affect SEO then –

  • Websites with a great design that appeals to all judges will get an immediate boost.
  • Relevant images with ALT tags and high-quality images will get the right boost.
  • Alt Tags will need to be more specific. You need to be able to describe the purpose and content of the image via its Alt tag.
  • Google may directly penalize deceptive images, deceptive content (this includes incorrect use of keywords) and author profiles.
  • “Shop by image” function is on its way. This will revolutionize the e-commerce market. Similar to the “search by image” function, it will allow users to shop for highly specific or visually similar products.

If you want good traffic, invest in a good website design. Looks, layout, and content will determine a huge part of your SEO. Codes may be THE factor, which determines a site’s optimization, but looks do matter, says Drew Hendricks in Forbes.

Author bio: Vivian Green is an analyst with the leading SEO service for small business in the city. She has worked with the leaders of the industry and found the secrets to Google’s ranking system.

Frequently Asked WordPress SEO Questions and Answers by Experts

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WordPress is considered to be the most popular content management system because of its search engine compatibility and SEO-friendliness. There are countless blogs, websites, and e-commerce sites being built on WordPress now. From start-up companies to large corporations, this CMS platform has won the hearts of businesses in every industry. Moreover, the users simply love WordPress for its effectiveness and simplicity.

Here, we are trying to address a few important frequently asked questions about WordPress and how it affects SEO. If you are in a dilemma about whether or not you should choose this content management system for building your company website, the following will surely help you reach a decision.

Q1: Is WordPress search engine optimized right out of the box?

Ans:

Many people believe in this misconception. The disappointing answer is a hard “no.” There is no such thing as a search engine ready CMS. Even though WordPress components are made to be search engine-friendly, you still have to put in all manual SEO works and consistent efforts to ensure the desired results. Just switching to this CMS will not help your site rank on top of Google’s SERPs magically.

Q2: Do I need an SEO consultant again if I install a WordPress SEO Plugin?
Ans:

The first thing to know here is that SEO is not merely an instant and easy install. It is not a typical turnkey solution to your website needs. It is also not a “set-and-forget” affair. You should know that SEO is a continuous and persistent effort, which needs to be woven adequately into the ongoing marketing efforts to bring in results.

    There are no one-shot plugins for WordPress SEO. Configuring an SEO plugin is just the first step in the right direction. The ongoing bigger picture is far more complex, task-intensive, and comprehensive. You need an expert SEO consultant to attain this. Some other essential things to note in this light are:

  • When you build or upgrade with WordPress or a new plugin, it will ultimately alter the code of your site. These changes may also adversely impact your SEO position if not rightly accounted for.
  • Adding more plugins may ultimately slow down your website. The site loading speed is a vital SEO factor, and sometimes this innocent change may have an adverse impact on your ranking.
  • Content marketing is a critical aspect of online businesses. Optimizing the content for relevant keywords may help in getting more leads and convert the same into business. Only an experienced online marketer can devise the right strategies to make this happen.
  • In SEO, it is also essential to run timely audits to ensure that your site is always kept optimized in the highly competitive search engine optimization environment, which requires expert assistance.

Q3: How to choose an ideal WordPress SEO plugin for my website?

Ans: There are two prominent SEO plugins available such as:
1) All in One SEO Pack
2) WordPress SEO by Yoast

The first one is a top choice of WordPress developers, and Yoast is also highly rated. Along with these, you may need more plugins to do other tasks that are necessary to reap the maximum benefits. To choose the best plugins for your specific needs, you must consider the following factors:

  • Compatibility: Check if the plugin is compatible with all other functional aspects and technology used on the site.
  • Support: Ensure that there will be solid technical support for the plugin you are going to choose. See if it has a stable community, and check out the forums, feedback, and reviews to get more info.
  • Popularity and usage: Check the rating to see how popular the plugin is and the usage level. Consider the number of total downloads, which is a clear indication of its popularity and the possibility of ongoing support.
  • The scope of future development: Check whether the company has a solid history of updating their offerings and revising those timely. Buying premium WordPress themes and plugins from reputed providers or marketplaces like CodeCanyon or ThemeForest is safe and smart.
  • Q4: How to choose a WordPress hosting solution for SEO benefits?
    Ans: There are many factors to consider while choosing a hosting solution. Some of these include:

    • Cost
    • Ease of installation
    • Support
    • Web server management

    1) If you have internal resources, capacity, and time to deal with the hosting, data backing up, upgrades, and restoration, try a virtual private server (VPS) to manage things by yourself and enjoy full control.

    2) If you lack the necessary resources, a third-party WordPress hosting solution may help with administration, security, technical, and performance management for a service fee. If you have zero knowledge of the technical aspects of managing a site, it would be best to leave the responsibility on a pro.

    Some other points to consider while thinking of hosting a blog:

    • Check whether the hosting provider permits all plugins of your current or future choice. Some providers may impose some limitations.
    • Some of the hosting services offer a one-click solution for restoration and backup of your site if something goes wrong. It is a convenient feature to have.
    • Check if they are offering a staging environment where you can build, test, or experiment with your site while keeping it hidden from the public eye.
    • Some providers may look great on the outside, but may ultimately offer only low-quality hosting services. Do thorough baselines research before entering into a deal to avoid any future problems.

    Hope these practical tips on WordPress SEO provide you with some baseline insights. We have only tried to focus on the core areas, and further will discuss more such useful tips in the forthcoming articles. Feel free to join the discussion by posting your comments or queries below.

    Author Bio: Marcus Martin is a highly experienced search engine optimization and PPC expert with a keen focus on consulting for audits, strategy, local and technical SEO. He also used to write how-to articles on blogs and websites for the new-comers of this industry.

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