The true mojo of a great WordPress website lies in its visual appeal and the smooth functioning when it comes to a visitor’s choice of revisiting the website. Everything can be in its right place, yet the magic might fail. As a website owner, you would want a lot of people to visit your site again and again. And why not! You have shredded the last piece of your mental creativity to infuse all your efforts into your dream website.
You put up great content, and you update the old ones; not to forget that you have got your SEO game on point too. But, why is it so that in spite of the huge bounce rate, there are fewer conversions. We believe that the following reasons lead to lesser page views.Your website loading time is slow. To fix this issue, you must give thorough research before finalizing web hosting company.Your target audience has lost the enthusiasm to re-visit your site or for that matter, recommend it to other users. No matter, what factor could be playing the culprit here, you and your website are at the receiving end of this nightmare.You have failed to interlink the pages in your website with each-other and hence the users are not redirected towards the purpose.Displaying related posts at the end of your website posts is an important strategy. This will further redirect site visitors to more content on your site, giving the site an extended site visit time by every other site visitor.Page views tend to get lower when the social engagement of the website is not capable enough of internet exposure. You post content that isn’t binding enough and fails to entertain the visitor to lead them to stay.
Now that we are aware of the possible reasons for less page views, it’s time to get to the solution rundown as well. With so many tools and tips at your disposal, we hope that following these 7 ways will boost the page views of your WordPress site.
Give your website design a thought
If you are doing everything right, and the problem exists; chances are that your website designing and formatting need levelling up. They say that the first impression is the last one, too; and that goes for your WordPress site as well. The internet audience is a rude species, given the humongous amount of online content which is available for them to consume. If you fail to impress them on the first visit, they are gone.
So, if your site is experiencing fewer page views, you must consider getting a fresh formatting. Change the sidebars, or entirely change the theme. Give all the essential, trendy elements for your website so that it can drive in more and more audience. A functional and trendy UI will work just the right way to charm your visitors.
Load your website faster
This is the most important factor in this list that determines the whole game of page views. Online visitors are in haste and will wait for 2-3 seconds, on a maximum scale – in order to check out whatever you have to offer. If your website crawls like a snail, they will hardly stay to see what’s under the curtain even if it’s worth the wait.
Create compelling content
Ever gave a thought to the factors that make your website standout in the crowd? Does your website really standout? If the answer is in the negatives, your site endeavours are in deep sinking waters. Don’t just put up content for the sake of some words – they are what your website is all about. Make sure that the content you craft appeals to the masses that are relevant to your industry or sector.
Understand your audience expectations and then get to the action part. Present the information in a way which is less tedious to go through and in fact has a playful undertone. Infuse elements like infographics, short videos, and slideshows to hit the visual appeal nerve of your target audience. Do not overdo the length of your content.
Cleverly engage the audience
Now, this is a huge bird to catch because it comprises of several points that have to be taken care of. It gets imperative to hold your visitor for a while onto your website and prompt them to explore the maximum amount of sections and pages. These tips can help.Always keep your best posts as featured content on your site. If they have been hugely shared by users on social networking sites, they will leave a good impression on unique visitors.If you interlink the pages in the right manner, your task is half done. You can send them to your blog page or just some other relevant link from your own site.Make website navigation easier. If a new viewer visits your site and gets confused when they can’t find your sidebar (because you got too creative with the sidebar’s position), they will run away.So, you post two times a day and just get away with doing so, if you don’t find time. That is the worst thing that you can do to your website. Make sure that you engage your existing audience regularly to earn their loyal engagement and site visits.
Always use excerpts
If you haven’t, you must consider getting excerpts on the home page of your website or the blog site. In WordPress, each post has an excerpt section that can do wonders into driving the viewer to click the link to your page from the search results. If you handcraft the best excerpt, this can be huge help to your site’s page views.
SEO of the website
You can never get away with a bad SEO strategy for your precious WordPress site. Get Yoast SEO plugin for your site to help you optimize the content of your website pages. This plugin will take care of all the important post elements that will help the search engines to produce your site in the search results whenever someone is looking for related information.
After you have made all the right moves, it is important that you distribute the content of your site in a manner that it reaches the right audience. Using social networking platforms along with tried and tested social sharing plugins will help the users reach your website, thereby increasing the number of page views.
Employing the best user-oriented website strategies is the key to satisfying the site visitor to utmost content. If you succeed in impressing a few unique visitors for regular engagement, then you will definitely nail the high points that we have mentioned in the list above. Also, increased page views will mean a higher probability of increased website conversions. All you will need to do is identify your target audience and act in accordance with the list to achieve substantial user engagement for your wonderful WordPress site.
So, if you think these points were helpful for you, let us know in the comments below. Also, feel free to share any tips that we might have missed. We always appreciate your feedback.
Catherrine Garcia is a passionate blogger and a freelance Web Developer. She along with her group of freelance developers, are experts of creating Websites on CMS.