Over the years WordPress has claimed quite a few domains as its own and it includes digital signage. Digital signage is not quite as new, but the concept gaining momentum only a couple of years ago. Digital signage is an extremely flexible medium that allows room for interactive content including video advertisement films, images and text messages.
Digital signage has become the forte of hospitals, educational institutions and transport terminuses who want to keep their clients/students informed and entertained. Such a dynamic media requires a dynamic platform to support the templates and contents to be displayed on the digital boards.
Most digital signage companies and designers go for WordPress to create websites for their companies. WordPress itself is extremely dynamic and is an open-source platform. This means, it is extremely pliable towards changes and its themes can be customized according to individual needs. But before we get into the depths of technicalities, let us give you a whiff of the design trends that will keep your WordPress digital signage website looking fresh and attractive like a spring daisy.
Just because WordPress has the highest market share does not mean it only has responsive themes. It has quite a few “useless” and frigid themes that are no good for professional use. So before choosing your theme and investing on design make sure that your theme is 100% responsive and retina-ready as well. You should be able to work the theme on mobile devices as well as desktops.
To make your website visually appealing you need to follow the current design trends. To be on the safer side you can steer clear of brutalist website designs as those are extremely exclusive and most people don’t find them “pretty” to look at. Use negative space very cleverly and pay attention to the inclusion of white space. It will make your website look more professional and less cluttered.Focus on the fonts
What would you think if your last blood work report came in Comic Sans? There are millions of fonts out there for a reason. A font is all it takes to turn a love letter to a creepy threat. It is not the 90s and thankfully WordPress gives you about a few hundred fonts to choose from (thankfully). The ideal font should highlight the content and not take attention away from it!
Sometimes it’s not what you say, but how you say it! Every website experiences breaks or downtime. But how you convey that to your users makes all the difference. You can use something as fun as the Google T.rex or simply use a basket of kittens as long as it keeps your customers coming back. Remember, anything will look better than a default server error on a stark white page.
These are some basic design advice that all designers must remember while designing their basic WordPress website for digital signage businesses to make them attractive, happy and precise.
Author Bio: Charlie Brown is a professional website designer and a blogger who likes to stay in touch with trend. Currently, he is working with https://www.dopublicity.com/ to define website trends that are best suited for digital signage businesses and advertisement firms.