We wish to pick out a template for any WordPress site were as simple as we always assume it to be. Many newbie users select templates based on budget and fancy features. In reality, picking a new template is hardly ever like picking a new pair of shoes. You look for an elegant design or a replica of a famous designer model, within your budget. The question is – is that even right?

Make sure you start with a responsive theme

You should never forget the functionalities you need from your website template before you start picking out one. If you are choosing a blogging template or a template for a company profile, you need to remember the convenience of the users to read the content. Therefore, you must pick a responsive template that target users can access from a wide range of phones and tablets. Since long-form content is on a roll in 2017, always choose a template that supports all kinds of reading modes. It should support Google Fonts, and it should support contact forms and sign up forms on all sorts of devices.

Paid vs. Premium: which WordPress theme we like more

Let us dive into one of the biggest confusions most designers face while designing a website for their clients – free themes or premium themes.

Free WordPress themes are undoubtedly significant for the following reasons –

  • They are simple
  • They are free!
  • They support plugins
  • They are pretty

Now, let us come to the huge array of disadvantages that we face while using free themes –

  • They do not support plug-in updates or new versions of WordPress engine.
  • They come with limited developer options and fewer customizations to make your website look unique
  • They do not get enough support
  • Your website is not secure enough with free themes
  • Their codes are not as optimized. You can face a lot of glitches while working.
  • The can be heavy and frilly

For any designer or developer, these reasons are enough to push them towards premium themes. SEO-Rochester-NY emphasizes the importance of freedom of creation conferred by the premium themes from verified sources.

Here’s why we love premium themes from WordPress –

  • They are paid, but still relatively cheap
  • They have great support since they are sold by developer companies and experts with an online presence
  • They include seller ratings, customer reviews and presale forums for recommendations
  • Most designs are complex, but they have room for a lot of customizations
  • They are unique and beautiful
  • They come with a lot of developer options and modifiable features
  • They have cleaner codes with SEO friendly snippets and shortcode packages
  • Some come with integrated plugins to help you optimize your site for viewers and search engines

Why should YOU go for a premium theme?

Unless you are fooling around for a school project, your website is supposed to be one of the smartest investments of your business career. Now, if you want your site to be resourceful and user-friendly, you will need to customize your website from top to bottom. Free themes are not bad, but you will be taking a lot of unwarranted risk by taking on a free theme and customizing it.

Theme prices usually run between $50 and $100. While you may be thinking, “$80 for a theme! I might as well get one for free”. You have no idea, what a great deal you are getting. For a business website that aims at making hundreds of dollars each day, investing on a $100 theme should be no big deal. You need to start thinking about your business as your source of revenue to understand the ratio of investment to return here.

Where will you find a great WordPress theme?

You can try any reputed WordPress theme creators who specialize in premium themes like ThemeForest, Mojo Themes and Elegant Themes. Our experts can also help you find the theme you need as per your website functionalities and features. From blog themes to e-commerce site themes, most premium theme designers have all kinds of WordPress themes and templates in their coffers.

Right now, 8% of the 100 most famous blogs run on WordPress and 2645 of the 1000 most popular websites are powered by WordPress as well. It is rewriting the history of website development and content management with their fantastic, responsive and intuitive theme designs. To enjoy all the features the leading CMS platform of 2017 has to offer, you need to invest in a theme that allows all kinds of customizations.

Author Bio: Hilary Brunt is a digital marketing expert working with the leading SEO-Rochester-NY agency. She has been around since the modernization of SEO and the advent of the era of responsive themes for websites and blogs.

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Premium WordPress themes that are professional and easy to use. Templates suitable for personal or b...