If you are not using WordPress, you are doing great injustice to your search engine optimization initiatives, because you are not exploiting its full potential. The beauty of WordPress is that it allows enhancing the capabilities of the platform for achieving better SEO performance. You can improve the capabilities to any extent by using suitable themes and plugins. To make SEO work the way you want and implement strategies that give better marketing results, you must use WordPress.
Themes and plugins make WordPress a much superior CMS as compared to other content management systems like Joomla. Drupal and Squarespace are one of the prime reasons for its popularity. The built-in SEO features are basic, but by using proper themes and plugins, you can undertake complete customization for achieving your marketing goals. Why you must use WordPress for search marketing will be clear after reading this article.
Faster website creation
WordPress is available to all as it is open source and you can download it free. Ever since 2003, when WordPress was launched, the task of making websites has become not only very easy but also very fast. If you are slightly familiar with technicalities, you can create a site in just five minutes, which was just unthinkable earlier. Within that time, you can even get it hosted, and it will be up and running. Over the years, the fine-tuning of the process has also brought the time further. Faster website creation is welcome to meet the demands of the fast-paced business world.
Deriving power from open source
Being an open source platform, WordPress has become much more powerful due to the contributions of developers around the world who are always engaged in creating tools and resources for the platform. It is most beneficial for users who can access the resources that create endless possibilities in customizing SEO to make it more powerful and efficient. You can find thousands of SEO friendly WordPress themes and countless plugins that enhance the SEO functionalities and help to achieve better results. The SEO performance can even touch the sky if you wish and WordPress can do it for you. You can always stay current and updated with the best practices of Google without any worries.
Site structure and content
Better is the site structure, more organized the website is. The site structure determines how much friendly the website would be for viewers and makes it look attractive because this is essential for proper SEO. The process of site structuring happens naturally with WordPress, as the content automatically falls in place by virtue of being organized into pages and blog posts together with tags and blog categories. Your task is to specify the type of content, whether it is a blog post or page and then assign the correct tags and categories to it. The tags and categories related to the topics of the content.
Manage the basics without codes
If you had known that SEO is complicated and managing it is not easy, then you would change your view of using WordPress. It is easy to manage SEO with WordPress as it gives you the options of doing it entirely out of the box. Moreover, you can manage the basics without having any knowledge about codes that provide more control over on-page SEO.
The structure of URLs, also known as permalinks is essential for SEO and your blog posts, you can set your own permalink structure because WordPress allows it. Once done, you can use the parent pages for organizing your permalinks. Go to the settings menu and choose ‘permalinks’ from the drop-down list that displays the default URLs. Among other options that you see, choose the ‘post name’ option, and you become sure that the URL structure remains optimized with the possibility of customizing the actual words when editing a page or blog post.
When using WordPress, you need not worry about site speed because websites with standard themes and basic installation load quite fast. Since website-loading speed is important to Google and search engines, this is a significant benefit for you. However, at a later stage when you use different themes and content on the website, the speed might slow down, but then you can make use of some plugins that can accelerate the speed.
Plugins enhance optimization
Plugins are great SEO boosters, and this is where WordPress scores above other CMS. Plugins are extensions that you can choose to perform specific SEO functions that are over and above the basic features. Plugins allow configuring SEO settings across the website, and some plugins support particular optimization of keywords and content.
To know more about SEO functionalities of WordPress get in touch with the experts at alaqueue.fr/agence-seo-paris-referencement/, the SEO Company that has mastered WordPress.
Author bio: Dennis Williams is a WordPress developer who has worked with many different content management systems. He was briefly associated with http://alaqueue.fr/agence-seo-paris-referencement/ but has now formed an SEO company along with his wife. A very creative person, he is the brain behind many successful websites.
It is very amazing to hear that in the world of the internet still, many business owners are not aware of the term SEO. Many of the companies want to reach the pinnacle of success, but they do not know how to get there. In the last two or three years, this has come more in the trend. It is the most favourable way to get results from the world of advertising on the internet. SEO sets the milestone for the success of any website. SEO or Search engine optimisation is the procedure of affecting the presence of a site or getting the site on top of the search engine results page. It gives specialisation in the skills of the internet user. SEO has a primary difference from local search engine optimisation because it helps in increasing the online visibility of any website.
SEO plays a role in the strategy which decides about:
Webmaster, as well as people, content developers, know the value of the search engine optimisation.
The fantastic imagination has taken its wings, and still, SEO needs recognition in the market. As without the proper implementation of SEO, it is tough to reach their full potential. It can reap daily profits for the internet user.
SEO and WordPress go hand in hand
While talking about SEO and internet service, it is next to impossible to avoid WordPress. The WordPress is the best place to express the thoughts of any interested person. WordPress and SEO have come together to do the fruit of success online. Those who want the feeling of credibility and perfect online visibility are not forgetting to use SEO.
WordPress is a well-known open source platform that gives best opportunity to show the skills, as well as plug-ins and SEO, is an open source tool for getting the presence on the internet. It is helpful in converting organic traffic into the result of sales.
The role of the WordPress is significant when it comes to operating on the search engines.
SEO for WordPress carries the meaning that one must know and learn the tools of customer management service.
WordPress helps anyone to create and start blogging according to the niche. The user needs to have the information about the keywords used by the search engines to achieve the high rankings. While talking about WordPress and SEO, the people cannot ignore the value of WordPress Plug-ins because they have a continuous process of evolving and developing. They make the user spend more time in publishing as well as the updating their date. The Process is not as easy as the reader expects.
Content creation – Highly essential
As the contents that are created have importance for the ranking goal that the user wants, so it is obvious that one has to use top keywords related to the content.
The interested people must avoid the repetition of the content because it will become the reason of decreasing the ratings on the internet.
While using SEO on WordPress, carries the goal of creating the contents. The contents are informative and entertaining for the people. It will keep them visiting again on the website.
Some key points needed to include in the contents:
Most of the readers take the keen interest in viewing pictures, and images of the articles, so new and fresh images must be added to attract the attention of the readers. For achieving the better ranking, one must concentrate on Domain Names and extensions. If they are generic, then it will be the best for the reader. Hopefully, this post will help you if you wish to open a site with WordPress!
Author bio: Cathy Varela is the author of this post, and she has been working in an SEO agency since many years. She has apt knowledge in this subject along with several years of experience. She has written this post with the motive of helping the readers to understand the relationship between WordPress and SEO.
There are different parts of SEO and plugins are just one of them. If you are wondering which SEO plugin should you prefer for your new website, then it is advisable to go for Yoast SEO. This is a popular SEO plugin which is available for free. However, you can expect to get maximum advantages, which are not available otherwise with the other free SEO plugin suites. In this post, we will talk about the Yoast SEO plugin as well as the features it can provide to the users.
High readability and use of 5 keywords per page
With this SEO plugin, you can get more visitors from Bing and Google. You can attract more visitors from the social networking media as well as enhance the engagement of the readers. If you want to enjoy all the benefits of this SEO plugin, then you need to convert the free mode to paid version. It can allow up to keyword optimization for five keywords for each of the pages. These five keywords are those by which you would like to rank your website on the search engine pages. You can check the Facebook, Google and Twitter previews on the page. The preview is significant on these social media pages as well as others because it will help you to add traffic to your website.
We can analyze the readability of the copy which you have written as well as calculate the Flesch Reading Ease score. At the same time, you can set the prime category for all your posts as well as determine the taxonomy for the single pages on your site.
No advertisement in paid version – Avoids content duplicity
Many users complain that they have to face repeated ads when they use Yoast SEO. However, it is a problem only with the free version. Once you install the paid version, you will no longer get to view any ads. You need to upgrade the Yoast SEO Premium to get access to the new enhanced benefits. You can also avoid content duplicity by avoid confusing the search engine Google with the copied content. You can set the canonical URLs.
Perfect for search engines search pages
We can say that this plugin makes it quite easy to seduce the search engines. If you want to make sure whether you are using the keywords correctly in your content, then Yoast plugin can help you as well. It can show whether the keywords are being properly placed and utilized in your contents.
Yoast SEO will always ensure that the mechanical configuration can roll out the carpet for the search engine. It does not matter at all whether you are aware of the .htaccess files, sitemaps or clean permalink URLs, robots.txt, etc. the best part of this plugin is that it can be updated after every two weeks. This update will take place automatically, thus ensuring that the site is optimized as per the recent algorithms of Google. You can also check the number of internal links present to and in a post on your site. You can also expect to get suggestions to various other pages n your site as well.
It is necessary that you hire the service of an SEO expert to reap the maximum benefits. If you are not an expert in SEO, then it is not possible to use the SEO tactics correctly. Without SEO tactics being properly used, you cannot expect to get 100 percent results. When it comes to hiring an SEO expert, then it is suggested that you check out for the agencies. There are numerous companies available, and you can easily choose one by your requirements. The packages vary from one firm to another; you can strike the best deal after comparing the shortlisted options. If you know anyone who is presently using SEO services, then you can also go ahead and take referrals. This can allow to you to get some discounts as well.
Search Crush SEO is a popular name in this domain, and they can nourish you with customized SEO packages. They provide a vast range of SEO services, which also includes plugins as well. Their team of expert is available to guide you regarding your requirements.
James Booth is known for being an expert SEO specialist. He has written some blogs on SEO topics. In this post, he has tried his best to help readers to learn about Yoast SEO. This is a popular SEO plugin which has become widely popular nowadays owing to the number of benefits it has to offer the users. Search Crush SEO is a well-known service provider for SEO related services. The author has recently worked with this company, and he has also suggested readers go for their service to enjoy maximum possible benefits.
Digital marketing is here to stay, and the sooner you make good use of it to promote your business the better chances you will have against your competition. Blog writers and marketing experts have taken a special knack into online marketing and duly so. Now any blogger, who knows their work, will vouch for WordPress above anything else simply because it has an excellent connection with search engines.
It is a well-known fact that WordPress blogs get way more attention from Google and other search engines. Every webmaster worth their money knows how to create a WordPress site that can provide a platform where the contents will perform well and in the process gives you a certain edge over your competition. This automatic boost in SEO is a significant advantage in WordPress.
Benefits of WordPress SEO
WordPress helps in finding direct organic traffic to your blog or website. All you need to do is add some efficient features and they are very easy to use. WordPress is a way better site than your average HTML sites and give you an extra edge. With WordPress, you can maximize your chances of getting output and attracting your targeted viewership from search engine giants like Google and other search engines as well.
To get the best possible results from your blogs on WordPress, there are certain things you need to do so that your website is optimized for optimum performance results. After all reaping the most from the organic reach is any blogger’s dream. If you wish to learn more about how to utilize WordPress SEO, then please continue reading below.
How to use WordPress SEO?
If you wish to make good use of WordPress, then you have to place high relevance keywords within the title of every single post and into your contents as well. These keywords should be target oriented. Thirdly, avoid repetition of the title everywhere or else you risk the damage of search engine spiders not being able to rank you properly.
Create a list of keywords for the blog that can be related. The next task in hand as to make your titles as catchy as possible. Keep in mind that the title must be filled with important keywords. By doing so, you make sure that when a visitor comes to your site; that is the first thing that they see. The more pieces you put on the main page of your website, the more it appears important to the viewer as well as to the search engine. Also, keep in mind that the titles you give should be brief and easy to remember. They should apparently also bear a resemblance to the topic that you are writing. Always remember to put quality over quantity and content should be enriching after all.
Getting the help of professional can enable you to optimize your SEO will increase your chances of actually getting ranked in top web search. Companies like Sames Digital SEO provides you with just that. With proper keywords and technique, quality web design and search engine optimization is now available within the budget of your business depending on the size of your business.
A crucial point here is to remember that the blog titles should be reader friendly as well as search engine friendly because if they are not, then they might not end up on top searches in the first place and might result in reducing the chances of getting higher organic search.
Don’t forget to keep a sitemap to your blog as it’s an important criterion in maintaining a WordPress blog. You could just opt for a Google plugin. They are easy to use and relieve you from the tedious and complicated task of programming. The Google plugin will create the sitemap for you. This way, the search engine will find it easier to index your posts from your pages and all your contents will show up in searches at the same place. Also, keep in mind to ping your posts within various sites as well. Backlinks play an essential part for bloggers and is chance of getting discovered by a potential viewer on the internet. There is no limit to the numbers, and you can practically use pings for every post if you can.
Always focus your energy on one topic at a time. A lot of blogs choose to keep a variety of topics as well and there is nothing wrong with that either. But to reap the most benefit from SEO, it is advisable that you stick to one topic at one time only. You can always use other sub topics if you feel they are necessary. Why is this an important matter of discussion you may ask? Well, this way your visitors will find a pattern and will find it easier to relate and secondly, the search engines will find it easy to figure out the relevance of your content. At last, always remember to include posts that are related to your content on the site as well. There are bunch of free plugins too that you can use. Plugins are a great way to keep the contents and relevant keywords in check even if the posts get old.
Author bio: James Cornelius is a well known writer on online marketing and WordPress SEO and is currently writing for Sames Digital SEO. His works on various online blogging methods and marketing have helped thousands of followers and his works can be found all over the internet.
This valuable report to grow your business includes:
Intro to WordPress
”I own an SEO company in Vancouver. I first hired Liza J. Lee in 2008 to help with a clients text in their website as they had none. Liza called the client, interviewed them and created content in less time than she had originally promised. The quality of the text was excellent and the client was very happy. I have hired Liza more then once and strongly recommend her for copywriting as well as for all information relating to art. She has her fingers on the pulse of the Vancouver art scene so worth speaking to.”
Eric Ayache, President, Guaranteed SEO
”I had the pleasure of working with Liza on an SEO project with a small business in Vancouver. Liza continually exceeded my expectations with her knowledge of the SEO process, organizational skills, passion for delivering a superior product, and great communication. I highly recommend Liza for your SEO copywriting needs.” Michael Carels, President, Carelli Studios
”Liza provided a solid foundation for our website as a copywriter / editor to ensure the right style and voice was used and that SEO was appropriately utilized. As a professional she is a pleasure to work with.” Frank Kusmer, Partner of CK-Global Solutions
As a business owner, you may want to also install a WordPress blog to your own website as this makes it easier and faster for you to add fresh content regularly. That’s because you don’t need to know any coding or how to use special software to add new pages. Google and other search engines like sites that have new content and, if it is optimized well, you are rewarded with relevant and targeted traffic to grow your business.
WordPress is a free blogging tool and publishing platform and is often categorized as a content management system (CMS). WordPress has many features including a plug-in architecture, a template system and, as of August 2016, it is the platform for 80% of all new websites, making it the most popular CMS in use on the Internet.
To attract the right traffic and convert sales leads on your website or WordPress blog, you’ll need to incorporate SEO and copywriting into your selected webpages or blog posts. SEO is the active practice of optimizing your site by improving internal and external aspects to increase the traffic that your site receives from search engines. This report outlines various simple SEO tips, which will help you reach your online goals effectively by optimizing your website with SEO copywriting. Without the right keywords with integrated SEO copywriting, you will not attract the right traffic to your website or WordPress blog. All that effort into a well-designed site will go to waste. But help is on the way!
After reading this document, you should be able to write copy with the correct keyword strategies. As well, you will be able to optimize those keywords and create benefit-driven titles for your website or WordPress blog to increase your visitor traffic and customer base.
First you’ll need to choose the right keywords for organic or free search traffic. So make sure you have your main keywords on your chosen webpages. Each page should be around 300 words. You should place your page’s main keywords in the first and last 25 words on that page. To find what other keywords Google has associated with your main keywords, here are two methods:
Use the tilde “~” command to find associated phrases in Google. Just type into Google search: ~keywords. Variations will be highlighted in bold print.
Or visit Google Trends at http://www.google.com/trends/ to discover the top 100 searches to incorporate into your blog post. This might help give you an idea for one of your blog posts. For example, “What is Bitcoin?” was one of the top 100 searches and I recently wrote a single blog post about it on CoinFest Art & Trade Show involving Bitcoin on a one-page site, which attracted Twitter followers, Facebook Likes and an interview with CBC TV (mainstream media).
Once you have your right set of keywords, you’ll need to select your best 10 webpages or blog posts to optimize to attract relevant and targeted traffic to grow your business. And each page or blog post should contain only one set of keywords. You cannot mix them up or you will not get any or good results from search engines!
Step 1 – Page title:
Include the keyword in the title of the page. The page title is located at the top of your HTML page and it tells the search engines what your page is about. When you open your page in a browser these are the words at the very top of the screen. The title tag is crucial to ‘on-page optimization’; it should include your main keywords and it should be 63 characters or less if you want your title to appear in full on Google. Place the title in the title tag on the webpage itself and in the URL for that page. Pick the main keywords from the title and place them in the anchor URL instead. For example: www.yourwebsite.com/keywords.html
Step 2 – Meta tags:
The Meta Tag contains the description for your web page. Your description will show up in all the search engines so you have to be careful to write precisely and objectively. It should be about 140 characters or around 20 words. Make sure to include your keywords but don’t spam (don’t repeat your keywords more than once). Mention each of your keywords separately in the meta description tag and use variations of your keywords. Include each of the plural and singular forms of the keywords in the keyword tag to optimize your webpage for one keyword. You should choose only one set of keywords per page.
Step 3 – H1 tag:
Add an H1 header tag aka as a headline. Once the code screen is open, click “edit”, then “find” and search for the text “H1”. This is the HTML code used to enclose what’s called an H1 header tag. You should always include your main keyword within an H1 header tag.
Step 4 – H2 tag:
Next add what’s called an H2 header tag or subhead. Your H2 tag should always come after your H1 tag.
Step 5 – Bold, italics and underline:
Go through your webpage and add your most important keyword throughout your page content. You will want to bold, italicize or underline your text with keywords. Only choose to use one or two of these styles with your keywords to make it look ‘natural’.
Step 6 – Alt tags:
Add your keyword to alt image tags. This tag should have your title or the main keywords from your page title to be the most effective. The anchor text is also important to know – these are the underlined, clickable text or words in a link. To check Google for all web pages containing your keywords in the anchor tags, type into Google Search “allinanchor:yourkeywords”.
Step 7 – Home page links:
Add a link from each webpage, within your website, that says “Your Keyword Home”. This link should link back to your main page using the URL; otherwise, you split up your back links. Note: It should not link to index.htm or index.html. It should like you’re your actual URL.
Step 8 – All page titles:
Finally, add the keyword to the page title to all of your select web pages for optimization. Just add main keywords to the beginning of the page title. The new title of this page should be: Your Keyword. This encourages the search engines to see that your website is all about your keyword. Once you’ve optimized your selected webpages or blog posts with your chosen keywords, you’ll also need to include effective copywriting techniques.
By placing your top-performing keywords in strategic places on your website, you tell the search engine “spiders” that those keywords describe exactly what your site is all about. And that’s what convinces the search engines to include your site in the search results for those keywords. Here are the most important SEO copywriting tips for search engines, including Google.
Your domain name contains your top keywords:
Search engines love URLs that contain keywords that visitors type into search boxes! These sites whose domain names include keywords will likely rank higher in the search engine results for those keywords in comparison to sites that don’t.
A well-written benefits-driven title tag:
Your title tag is a simple piece of HTML code that’s located in the “head,” or top, of your Web page. It’s a bit like indexing your webpage, like a library. In your title tag, include a detailed, accurate and benefits-rich line of text that describes your business clearly, letting potential visitors know exactly what they can expect to find on your site. It should be no more than 63 characters. Any title tag text over 63 characters may be cut off by certain search engines.
Your benefits-driven headline tags:
A headline tag is like a brightly colored post-it note within your HTML source code that alerts search engine spiders to your headline and subheads, both of which contain important information for the search engines. Your headline should contain the benefit your visitor expects to receive or experience on that webpage.
Benefits sell while features tell:
Benefits are why your visitors will enjoy your service or products and features are the attributes of your services or products. For example, web optimization is a feature of web content, while web traffic increase is the benefit of web optimization. Don’t forget to update your sitemap.xml for Google and your urllist.txt for Yahoo before submitting these to the top two search engines.
Use a Call to Action (CTA):
A CTA is an image or text that prompts visitors to take action, such as “subscribe to a newsletter”, “view a webinar”, or “request a product demo”. CTAs should direct your visitors to landing pages, where you can collect their contact information in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and sales conversions for your website.
With WordPress, you can select free templates and customize them yourself. Once you have your WordPress set up and designed, you can also add plug-ins and integrate that into your social media such as Twitter, Facebook and LinkedIn. With a WordPress site, you can easily add fresh and optimized content for Google and other search engines to send you targeted and relevant traffic to grow your business.
Or prefer an expert to help set up and design your site, select your SEO keywords and provide the copywriting? This helps you to focus on what you best.