People all around the world nowadays prefer to use WordPress owing to the vast range of advantages it has to offer. WordPress is a perfect platform for everyone who wishes to power their site or blog easily. It is also known for being a popular CMS as well. Then it’s SEO friendly URL structure is one of the many reasons which make it popular with digital marketers and web masters.
If you are a new blogger and wondering how to make your blogs visible to others, then it is suggested to go for WordPress. This is easy to use platform where users can easily get access to SEO and other free Plugins. It is designed as per the latest SEO requirements. There are both free and paid versions available. The paid version is better than the former option with lots of exclusive features.
The user-friendly WordPress design
WordPress aims to comply with the latest Google’s algorithms. This refers to the fact that the domain which uses the CMS can be indexed by Google easily, therefore helping websites to come up quickly when people use the related search terms. It is easier for SEO engineers to work with the WordPress’s framework. Sites can be ranked at the top level in Google’s search engine without much effort. The use of appropriate keywords is quite necessary to ensure that users can get your site on the search result page. You can visit this site https://www.georgiaseoexplosion.com to know more about publishing your contents on website and blogging sites.
There are plenty of SEO advantages you can enjoy with WordPress:
Adding new contents
When the question of high SEO ranking comes, then adding new content is one of the major factors. WordPress is easy to use platform that not only allows users to navigate quickly but also content addition becomes easier. Here, you just need to create the blog post and then add the necessary title, focus keyword, tags, and keywords. Lastly, just a single click on the submit button will ensure your presence on the web. With this simple task, you can easily get the attraction of people to your site. Make sure to keep on adding new contents after regular interval.
It is always an ideal choice to add keywords in URL, and with WordPress, it becomes much easier. This also enables Google to understand that you are using the keywords for which you exactly want to rank in the search engine.
WordPress – An open source
This is a free platform which makes it the perfect choice for business owners who have just started their own business or planning a small scale setup. The term open source means that there are people who are constantly working on this platform to improve it. This continuous update also means that new changes are being done as per the latest terms and conditions of Google. CMS enables you to follow the best SEO practice.
Inbuilt RSS feeds
Simple Syndication or RSS can help you to enhance SEO by simply sending the content to feed directory with a proper link to come back. It enables you to maintain and get followers to your blog posts, which in turn will appear good to Google. This is said to be an additional feature that is available for the users in the WordPress’s platform.
WordPress is organized and clean which directly helps in reducing the effects of adding suspicious parts to the code. Google can spot this along with a warning sign in the SERPs.
There is a whole range of Plugins which can give additional functionality to your website and helps both the end users and webmasters with the site.
Creation of unique Meta description
The Meta description is said to be a content snippet that one can come across under page link option within the Google search result page. It can give a small summary of your post or website page to the web audiences as well as the search engine bots. This also enables you to get a better SERP ranking.
What does this mean exactly? Well, it identifies creation of engaging and unique search engine friendly Meta descriptions for your pages and posts. It helps in enhancing the visibility of your contents on search engines along with higher click-through rate. Meta description optimization for Google as well as other search engines becomes easier with the WordPress settings that come initially. The Yoast SEO plugin also enables users to get with SEO friendly Meta descriptions automatically for the WordPress website.
Generating XML Sitemap
With WordPress, one can easily create as well as submit an XML sitemap to the search engine webmaster tools. You can tell about your posts and website pages to Google as well as other search engines with an XML sitemap. It helps search engine crawlers to index and read your site easily and quickly. As discussed above, various Plugins are offered by WordPress, and you can create an XML sitemap for each of your post, page, tag, categories and custom post type. You can also use Google XML sitemap Plugins or Yoast SEO for better indexing of your site by search engines.
Above we have discussed some of the most important reasons for using WordPress for your site. At Georgia SEO Explosion we always prefer to use WordPress because we understand the benefits users can get from it. We also have our SEO specialists who can guide you to your site and related factors. Make sure that you hire a well-known SEO expert to avail the services mentioned above properly.
Author Bio: Steven Miller being a popular SEO blogger has already worked upon some related posts. He knows about the different aspects of SEO as well as their features and benefits. In this post, he has made sure to aware readers about the SEO benefits of using WordPress. You can visit this site https://www.georgiaseoexplosion.com/ to collect additional information on this subject.
One of the most important decisions you have to make when starting your online business is the content management systems (CMS) to use. The choice you make will largely determine the success of your business by giving you a competitive edge. WordPress (WP) CMS is one of the most powerful tools you can use for any type of business. It supports over 75 million websites and these include top brands such as CNN, New York Times and Huffington Post among others.
A WordPress website offers an array of benefits including scalability, ease of customization, thousands of free templates and themes, plugins to add functionality to your website, and a large community of users among other benefits. This is the best platform to build your website on and it gives you an edge over the competition. If you are planning to set up an online business, a WP website is a no-brainer as it gives you a head start and allows you to customize the platform to reflect your business philosophy.
The Place of Search Engine Optimization (SEO)
Now that you appreciate the importance of WordPress for your business, it is important to understand how you can get the most out of it. The online business environment is like a jungle and to survive, you have to keep adapting. One way to gain a foothold in your niche is to invest in the best search engine optimization (SEO) services.
A report published by Search Engine Land says that 93% of internet experiences being on a search engine. The same report shows that 75% of internet users don’t scroll past the 1st page of search engine result pages (SERPs). This report highlights the importance of high ranking on SERPs for your target keyword. The fact that search remains the #1 driver of traffic to websites again points to the importance of investing in SEO services.
If you want to get the most out of your WordPress website, it is important to work with a reliable SEO agency. Silver Dollar SEO stands out because of the tailored solutions offered and the fact that they are experts in WordPress optimization for search engines.
Leveraging WP Website Design for SEO
A good SEO agency should start with an SEO audit to identify areas which need strengthening in order to boost the performance of your site on SERPs. There are many components in an SEO campaign and they all play a role in making your website better. One of the most important aspects in SEO, which is however overlooked by website owners, is web design.
If you are running a WordPress business website, it is highly likely that you have not given much thought to web design. After all, WP websites come with built-in features and all you need is to publish your content, right? While this may be true, it is important to appreciate that web design is not just about aesthetics. Your site’s design will also touch on the ease of browsing and speed.
If users are finding it hard to find relevant information or they can’t load specific pages, you will experience high bounce rates and poor conversion rates. A 2016 report published by HubSpot shows that 39% of people will stop engaging with a site if the images take too long to load. The survey also shows that 38% of users will stop engaging with a site if the content/layout is unattractive. In addition,44% of users will leave a company site if they can’t find contact information. All these are web design related issues and if you want to optimize your WordPress site for search, it is advisable to start with web design.
In summary, web design affects the performance of your site in the following ways:
Your WordPress website design creates the first impression for your business and as such, you should invest in the best web design service for the project. There are many emerging technologies in web design including AMP and responsive web design (RWD) among others. All these can be integrated into your site design to help it stand out and also enhance the user experience (UX). This is an innovative way to get the most out of your WP business website.
Kevin McCain is a leading SEO expert in Chicago. He has over 15 years’ experience in digital marketing. He has written many articles on SEO. To learn more about Silver Dollar SEO visit his blog here.
Over the years, web marketing has totally revolutionized the way consumers and business owners buy and sell goods and services.
We’re adopting marketing technologies like never before, which has made it possible for web marketers to track and optimize performance across different channels.
According to Louis Gudema from the Harvard Business Review, “Marketing is at an inflection point where the performance of channels, technologies, ads, offers—everything—are trackable like never before.
Similarly, Marketing Sherpa conducted a search marketing benchmark survey, and the study showed an increase in spending budget for web marketing channels with content marketing and landing page optimization taking the lead at 64 and 60% respectively, beating budgets for traditional media such as print and broadcast media as seen in the graph below:
Interestingly, many businesses have realized the benefits of web marketing, and are now getting their products and services on the web.
Now, you might be wondering why this is so, and I will tell you below:
According to Interbrand in a Slideshare presentation, 89% of consumers often perform online research before purchasing an item. On average, about 77% of consumers use online product reviews to make a purchase decision.
Yes, web marketing works, but it can be frustrating as well. In this article, I’ll be discussing with you, the good, the bad, and the ugly side of web marketing.
There are so many good things about web marketing, and as a web marketer, you stand to gain a lot.
First, web marketing is one of the cheapest and low-cost marketing today, and in some cases, it’s free.
For instance, as a web marketer who’s targeting local customers, you can quickly set up a Google+ local page and start attracting customers in Google’s local business results (a.k.a. map pack). To achieve this, you’re not required to make an upfront payment, nor does it require a reoccurring payment.
Similarly, advertising is always more affordable online versus offline. For example, when you’re advertising with Google AdWords or Facebook, you only pay when a visitor clicks on your ads. This is not so with TV, Prints, or Radio advertising where you have to first to make a significant upfront investment.
Finally, web marketing is fast and reliable; you’ll also be targeting a global audience right from the comfort of your home—in other words, it’s location independent.
There are so many good things about web marketing. However, the bad side of it is that it’s not stable, it changes all the time.
For example, the moment you think you’ve mastered everything about search engine optimization (SEO), Google will go and tweak their algorithm, and your organic search rankings might fall back to page 21 or even removed from the index (in extreme cases of manipulation).
The same thing applies to other web marketing channels like Facebook, just when you’ve built up a huge following/audience on the platform and think that everything is normal, Facebook would come up with a change in the Edgerank algorithm—this can affect your ad spend and overall conversions.
You’ll agree with me that it’s really frustrating.
Check out this list of Google algorithm changes to see just how frequently the search engine landscape changes. Trust me; it’s almost impossible to keep up with the trend. As a web marketer, there’s no way you can stay on top of all the trends and best practices without help.
Bear in mind that Google (i.e., search engine) and Facebook ads aren’t the only factors to consider when looking at the ‘bad’ side of web marketing.
There’s email marketing, Google AdWords, display advertising, website conversion optimization, social media marketing, tracking and website analytics. I could go on mentioning more, but I guess you get the point.
To become an effective web marketer, you must continuously stay up-to-date with the trends and best practices, or you lose out.
No two ways about it. You also need to learn how to manage projects, because without it achieving online success in your business will be difficult.
When it comes to managing tasks, there are several tools out there—However, Ignitur is ideal for marketing agencies because of its collaboration features, while Asana is for brands or marketers who want to improve productivity at work. Both of them are also super easy to use.
Now, let’s look at the ugly side of web marketing…
Firstly, there’s a load of information readily available on the internet ranging from blogs, videos, books, articles, and podcasts published online on a daily basis.
Some of this information is sound and genuine—which can improve your business performance. Unfortunately, some of it is obsolete, misleading, and deadly when implemented.
More so, from a personal experience, I can say that it’s seemingly impossible for a business owner to know exactly what or who to listen to—since there are hundreds of thousands of self-acclaimed experts in the web marketing space.
Secondly, there are many unreliable online marketing service providers preying on unguarded businesses…
For instance, my junk folder is currently filled with companies and gurus that guarantee #1 position in Google for any keyword. This can be very tempting if you’re not familiar with search engine optimization (SEO) and how it works.
In reality, no one can guarantee #1 ranking in Google. If any company ever makes a promise to rank you at the top of Google quickly, you have to be weary of such promises. In short, if it sounds too-go-to-be-true, then it is.
As a web marketer, you will often feel isolated. This is common because, the internet is a virtual space, you don’t really get to talk to someone face-to-face, especially if your prospects and customers are scattered globally.
Everyone likes to meet people and socialize, but in this case, it’s difficult to do that, in business anyway.
As the internet continues to evolve, new technologies in web marketing will be introduced as well.
Therefore, understanding the power of web marketing by giving a comprehensive look at its good, bad, and ugly sides (in context) will prepare you to weather the marketing storm in the nearest future.
In May 2015, Google confirmed that mobile searches had surpassed desktop searches. This is the main reason why you should consider responsive web design (RWD). A responsive website is one that responds to the size of the screen. Other benefits include:
You should go for WordPress landing page themes that are already responsive. Examples of responsive themes include Shapely, Illdy, NewsMag Lite, Activello, Sparkling, Dazzling, Travelify, Ascent, FlatOn, Onetone, Auberge, Awaken, Constructzine Lite, BookRev Lite, Esteem, Ample, Accelerate, Lola, StanleyWP, Unite, Zerif Lite, and Enigma, mostly available free of charge. So, what can you do if you already have a theme and you want to make it more responsive (although this is like retrofitting an existing building, so it is more difficult)?
Setting up CSS breakpoints allows you to change the CSS at different screen widths. You can make a lot of changes to the appearance/layout of a website by simply modifying the CSS. You could also use CSS3 for decorations and other fancy stuff. The Responsive Page Tester plugin will assist you in this.
There are WordPress plugins that you could use to ensure your plugins are of the right size, a good example being responsiveimg.com. You should also adjust the page weight of the image. This plugin allows you to rebuild your images so that they can match the desired breakpoints.
You could use the Responsive Images Technique from Filament Group to help make your images responsive. This technique not only resizes images, but it also shrinks their resolution on smaller devices to ensure large images don’t misuse space on smaller screens. This technique needs files from Github, namely rwd-images.js, the htaccess file, and rwd.gif.
Selectively hiding and displaying items is an important component of RWD, meaning some elements such as region can be displayed for desktop versions and hidden for mobile. To do this, hover over it and click on the eye button displayed. There are also plugins that allow you to use short codes to hide and show items, a good example being WP Mobile Detect. The plugin allows you to hide and show items at the template level and not just at the edit window level.
You should convert the menu to be mobile-friendly at mobile sizes. You can achieve this by collapsing the menu at a certain breakpoint. Examples of plugins that you can use for this are UberMenu and Responsive Select Menu. Other elements that you should make fluid by changing the CSS inside the style sheet are the body, wrapper, header, main content, sidebar, and footer.
With a simple line of code, you can tell the browsers to render the pages of your site based on device width. This means if the screen is 320px wide, the site will be rendered in that size and not the default size. You do this by editing the header.php file in the theme folder and putting the <meta name=”viewport” content=”width=device-width, initial-scale=1″ /> code between the <head> and </head> tags.
Text in your content, especially header text, may not fit properly on a small screen. You can adjust the font size to the right size through CSS inside media queries.
There are plugins like WP Touch Pro that allow you to resize videos. Desktop videos tend to be heavier and are not ideal for mobile screens.
Once you have identified an element that is not optimized for mobile devices, you can replace it with an element that is. As an example, if your menu is difficult to optimize for mobile, you can replace it with a car icon instead of a list if you are in the car business.
Different mobile devices require different screen resolutions, platforms, and orientations (portrait, landscape, and square). Because of the different orientations, sizes, and color, ensure all components are flexible because it will be tedious, almost impossible, creating custom solutions for every screen out there. Once you are done making the changes, check usability on different devices before deploying.
Website designing vitally depends on the SEO, and mastering the work related to SEO is important to build any kind of websites. There are different domain and platforms where you can create your own website very easily these days. One of the most popular platforms for website designing and blogging is WordPress. Search engines are the best source of website traffic, and hence it is important to opt for a domain and website platform which is equipped with the best SEO tools. The WordPress interface has a number of beautiful templates for your site, and with basic knowledge of SEO, you can easily design a WordPress website. However to strengthen the SEO of your site, it is important to add plug-in which is meant specifically for SEO work. The tools are mostly quite easy to use, and you can quickly master them in minimum time.
WordPress SEO by Yoast
It is one of the most popular WordPress plug-ins for SEO work. The plug-in has been developed by Yoast and provides a comprehensive solution to all kinds of on-site SEO needs that the users have. You can add SEO titles, Meta description, and keywords with the help of this tool for each and every post of your website. Writing a custom title, archives management, and tagging is made easier with the help of this particular plug in. There is an extensive list of features associated with the WordPress SEO, and you can always check through them when you are opting for an SEO tool. It is important to use a specific SEO tool to boost your website further.
If you are trying to evaluate and gather the analytics of your website accurately, the SEMrush is the best choice. It is a professional tool, and you would have to learn website designing to some extent in order to reap the maximum benefit out of it. Learn about organic keywords, how to get back links and from where also insights of your rival website’s advertising strategies can be viewed with the help of this particular tool. It is, however, a paid subscription and professional tool and in order to use it properly, you must master the working of SEO and data analytics first.
Google keyword planner
As the name suggests, this is a tool for helping you out with innovating new and useful keywords for your website. Google is a search engine giant that is being used by millions of people across the world for browsing the internet. The keywords form the backbone of a search through the web, and the individuals who are searching for posts which you have written or published would be able to find them when their search keyword match with the keywords you have used. Google keyword planner can assist you by providing with insight about the type of keywords relevant to the topic that is trending and also help users choose the right keywords. Content marketers and bloggers can immensely benefit from this tool if they are focusing on high advertiser interest, high search volume, and most importantly, ways in which you can outrank other websites with similar content.
Another free and but useful keyword search tool is the keywordTool.io. You can easily generate new keywords suggestions by typing in a keyword of your choice on the topic. The suggestions are the treasure house of information which you can out to use. It is a fast, lightweight and free tool that even beginners at website designing and SEO marketing can use. You can also use this tool for getting keyword suggestion for YouTube, Bing and even the app store. The best source marketing- Santa Barbara suggest this tool to the clients for helping them out with their website SEO works.
Open site explorer
It is a tool that is developed by Moz, and it is a free tool you can add to your WordPress site. With the help of this tool, you can easily check the domain name related data. You can also check the anchor texts and who is linking them to that domain through this particular tool. The information rich tool helps you find comprehensive information about linking domains, top pages, and pages that are being linked to your website. However, there is one drawback about this tool- you have a daily search limit for each person on this particular tool. However with the pro subscription which is a paid service you can access the information without any limit and also get access to other relevant tools.
It is a professional and premium WordPress plug-in through which you can control all the links available on your website. Monitoring the outgoing links and relevant information is necessary, and hence you need to have a proper tool for surveillance. With the help of this particular tool, all such information becomes accessible to you. This tool is less resource intensive that other free plug-in available for the same work and hence faster and more efficient than them. It can help you with cleaning link juice problem, spammy links and anchor texts quickly. The super fast user interface makes it a very suitable option for a number of users across the world who works with the WordPress interface. Also you can check more details with Sherman Square Marketing.
Broken link checker
Broken links can be problematic for the viewers who cannot open your website and this, in turn, can affect your SEO severely. If you are running a blog, you must ensure that such trouble does not occur. With the help of the broken link checker, you can find if there is any broken link on your website and fix them as well. It can be done without even editing the original post. It is a handy plug-in, and it is free as well.
It can be concluded that WordPress seo tools are essential for ensuring that your website is visible through different search engines and you can work on getting more traffic.
Author bio: Piona Gills is writer of the article, and she has studied and analyzed various types of WordPress SEO plug-in. She knows which one is the best. She has a thorough understanding of Best source marketing- Santa Barbara.
WordPress has emerged as one of the most popular content management systems as well as web publishing platforms for contemporary website developers and bloggers largely due to its versatility, simplicity, and the wide range of possible adaptations. However, its simple operation often tempts users to try and implement things that they shouldn’t or even ignore important SEO elements affecting business growth and profitability. Some common questions answered:
Is It True That WordPress Comes Optimized for Search Engines?
Regrettably, there’s nothing like a CMS that is search engine optimized out of the box. Even though it is search engine friendly, you will still need to fine tune it manually for it to deliver the best performance. You will not be able to boost your page rankings just by switching over to WordPress. The myth is largely due to CMS vendors touting it as such to business owners and managers who are not quite technically conversant about SEO concepts, especially the difference between search engine-optimized and search engine-friendly.
Can an SEO Plug-in Replace an SEO Consultant?
There are many dimensions to SEO besides being a continuous effort rather than a “set and forget” technique. All the SEO elements can never be handled by a WordPress plug-in; configuring it correctly is just the first step of the complex process that will need to be overseen by an expert who is familiar with the concepts of organic search and understands how vital it is for your online marketing. Usually, the task is best performed by someone in a long-term relationship with your business; it could be an employee or a Calgary SEO consulting expert.
Unless you know how to manage the process of upgrading WordPress or installing a new plug-in it can negatively impact your SEO due to alteration of the site code and loading speed. Also, keyword-based content optimization based on SEO analytics and reaction to trends and competitor activity cannot be handled by a plug-in. A WordPress SEO consultant will be able to conduct SEO audits periodically to ensure that the site is kept optimized even in the face of a rapidly-changing environment.
How to Choose the Appropriate WordPress SEO Plug-in?
While WordPress SEO by Yoast and All In One SEO Pack are the two SEO plug-ins that are clear leaders, you will first need to figure out whether the plug-in is compatible with the site technology and whether the developers are committed to extending technical support and if there is a vibrant user community that can help out with problem resolution. Check out how popular the plug-in is and investigate if the developers have a history of issuing regular updates and versions that enable the plug-in to stay contemporary. Avoiding new products from unknown developers is essential.
While WordPress may be simple and easy to implement, SEO is a complex subject and requires a thorough understanding for you to be able to leverage its potential. SEO plug-ins can be very useful in making lives easier, but human intervention by an expert is the only way that you can stay ahead in this rapidly-changing environment.
Author Bio: Alex Jones is the owner and CEO of one of the most reputed Calgary SEO consulting agencies. Alex focuses on the SEO requirements of small and medium businesses that are unable to afford an in-house SEO team.
Every website requires efficient optimization to earn high ranking in the SERPs. However, the task of optimizing the site becomes more difficult if the CMS platform, on which you are building your site, does not offer the necessary tools. That is why WordPress proves to be the most popular CMS for web development nowadays. With an extensive repository of plug-ins and tools available for WordPress, you can practically add any feature or functionality you want to your website.
When it comes to SEO, a few major parameters determine the overall performance of a website and its ranking on the search engines. To make things simpler, we will categorize the plugins according to the purpose they serve. The categories are as below.
1. Generic SEO plugins
2. Plugins for indexation
3. Internal linking SEO plugins
4. SEO plugins for external links
5. Plugins for on-page SEO
Let’s have a look at the most popular WordPress SEO plug-ins in each category. The good news is that all these plugins are available to you for free!
All-purpose SEO plugins
You can call these the Swiss army knives in WordPress SEO, and you may be seeing the first couple of names in almost all WordPress SEO articles. Each of these plugins offers an array of unique features. You may not need all of these. Therefore, you need to decide which are the right ones for you based on your requirements.
‘WordPress SEO by Yoast’ and the ‘All in One SEO Pack’ are the ultimate favorites of almost all WordPress website developers who want to incorporate the SEO benefits. Both of these plugins have the ability to manage a myriad of technical on-page SEO elements. You can do tasks like:
Tweak the title tags of web page
Custom create meta descriptions
Generate the essentials elements of on-page content optimization
Create SEO optimized XML sitemaps
Manage the canonical tags
Yoast also features a user-friendly preview which will show you how the site would look like in the search results. All in One claims to be the only SEO pack which provides SEO Integration for the e-com WordPress sites.
SEO Ultimate is not as popular as the previous one, but it has got some fantastic features like Deeplink Juggernaut. It can crawl the entire site content for appropriate keyword phrases and automatically link them to a particular URL. It is an interesting feature if used judiciously to gain SEO value, but there is a scope of generating spam links if over-used.
Platinum SEO Pack is another popular SEO pack, featuring metadata auto generation. However, experts suggest that you should manually tweak everything that is auto-generated to be double-sure about it.
Apart from the above all purpose plug-ins, with the specific requirement of indexation in hand, you can consider the following plug-ins.
Simple 301 Redirects and Redirection are two of the major WP plugins allowing you 301 redirect of any URL on the site. The Simple 301 Redirects also features bulk upload in ‘.csv’ format, which is useful for URL changes, redesigns, and platform migrations.
The Google XML Sitemaps offers the feature of creating updated XML sitemaps and posting them on a regular basis. For bigger sites, Vision Smash SEO Website experts suggest BWP (Better WordPress) Google XML Sitemaps.
The navigation plugins with internal linking SEO benefits help to strengthen the link network with which the link authority highlights the contextual relationship between various pages.
Breadcrumb is the leading plug-in which does exactly what you want in this regard by inserting breadcrumb links to your pages. The advanced Breadcrumb NavXT helps to make the standard navigational elements much more efficient.
Gecka Submenu helps to add the submenu links to the navigational menus automatically as you create new pages. It helps to strengthen the internal linking protocol by allowing the developers to use a chunk of navigation anywhere on the site.
WordPress Popular Posts and My Posts Order are both used to set the priority order of the posts and allow you to custom create the internal links to the posts which are already popular.
If you want to gain more control on tag cloud navigation, it is ideal to experiment with Simple Link List Widget. You can create multiple lists with it, each with a custom set of options.
Since Google has an increased focus on the context as a relevant signal in search engine rankings, it is becoming essential to create links to other pertinent posts. The most appropriate plugins for this purpose are:
Yet Another Related Posts Plugin (YARPP)
Related Posts for WordPress by Microkid
Contextual Related Posts by WebberZone
There are a few handy plugins that encourage the visitors to share content and increases content visibility among a larger group. Many of those who get this shared content may take action in your favor, and resharing increases your level of acceptance.
Shareaholic features the horizontal row of sharing widgets with the feature to add related content. Sharebar also offers a horizontal or vertical module with sharing icons that follow the customer movements by scrolling up and down on the page.
AddToAny and ShareThis both offer a unique button which activates when clicked to display sharing options to merely any social network.
As discussed, the all-purpose plugins also cover features of on-page optimization such as changing title tags from page to page.
However, if you want to do specific tasks like editing title tags and meta descriptions, it is ideal to try SEO Title Tag by Stephan Spencer. It allows you to edit just the meta descriptions and title tags on a single interface. You may just have to paste your content from MS Word document or Excel sheet instantly.
Hope that you have now found many of the handy SEO plugins to enhance the search engine performance of your WP site. Feel free to post your comments or raise queries about WP SEO Expert in the comment field below.
Author Bio: Jim Kocher is an SEO expert cum writer, offering consulting services through Vision Smash SEO Website. He started his career back in 1998 and held many SEO management positions at various organizations.
Are there effective SEO strategies that are underestimated by the marketers? Well, not rightly so, since the industry has matured with time. Presently, there is quite a bit of transparency working that helps in sharing and uncovering every successful SEO tactic to ensure minimal left-outs. The concept of reverse engineer plays a crucial role in the process, investigating the source behind a highly successful site.
After conducting a thorough marketing research, it has been noticed that a lot of people are living, with a false mindset in regard to SEO marketing concepts. Falling for these illogical SEO traps could prove to be fatal for your business. Let us analyze the scenario:
Misjudging The SEO Concept
Many tech-savvy companies, as well as, start-ups are of the opinion that the SEO approach is primarily used for developing an effective marketing campaign, as per the requirement of the targeted audience. After all, Google’s engineers would never be offering any kind of extra advantage to those who are into Manipulative SEO in comparison to those who simply make those great stuffs. Due to Manipulative SEO, a lot of people start to ignore learning SEO in details. They even overlook the importance of recruiting a professional SEO agency in Mumbai or other places. Neither do they try to invest in legitimate SEO practices to improve the potentially of their site’s traffic generation ability. Well, it may sound weird, but it is taking place more commonly these days.
Spams Don’t Work; Or Do They?
A lot of White Hat SEO users stay away from spam. They think that spam will never work and would result in banning the site. It is not their fault. Over the last few years, Google’s SEO guidelines have made it really difficult for spammers to make use of the process, with the perfect outcome. However, it is also a fact that after reaching a certain height of SEO marketing, a little bit of spamming can prove to be effective in making your page retain the TOP 10 spot on notable search engine pages. And the funny part? Google never makes a strong move to wipe away the spam completely! Crap content and spam-linked networks continue to pop up on sites and search results. What would you tell about this scenario?
Non-spams Take Time, But Definitely Work
SEO marketers using gray and black hat techniques never accept the credibility of non-spam SEO strategies. They try to poke and make fun of SEO approaches that follow the White Hat route. Remember, White Hat SEO approach can take a bit of time to establish its credibility and gain momentum, but in the long run, it stands nil chance to get banned from reputed search engines.
Before signing off, I want to raise awareness: what is it that really counts for an effective SEO campaigning? Can illogical steps be applied sometimes to make a site SEO-friendly or should you follow only the legitimate approach? Only the future would tell.
Author Bio: Walter Moore is a SEO expert and entrepreneur. He runs a blog where he talks about solid SEO practices, new updates and trends and also recommends great sites and services like GingerDomain.com. He enjoys sharing his experiences and knowledge with his readers.
Website designing is not child’s play. It definitely helps to have a couple of smart tools to help you with the design process from time to time. You will especially feel the need of tools when you are designing a responsive website within a short period of time. Adding tools and plugins to your repository will make the designing process more precise and less time consuming.
That being said, here’s a list of the top 40 tools every designer must have to make the design process faster, smoother and error-free.
These 40 tools are amazing for making the entire website designing process rewarding. Most of these tools are either free or they come with free trial versions. You can easily use a combination of more than one tool to create a perfectly working, responsive website within a couple of hours.
Forget hours of debugging and optimizing HTML codes. A couple of these tools can cut your work hours down to a bare minimum, by eliminating errors.
Author bio: Isabella Rossellini is an experienced web designer and freelance writer. She has worked with various clients. In her spare time, She likes to update her blog with web design and finance related articles.
The true mojo of a great WordPress website lies in its visual appeal and the smooth functioning when it comes to a visitor’s choice of revisiting the website. Everything can be in its right place, yet the magic might fail. As a website owner, you would want a lot of people to visit your site again and again. And why not! You have shredded the last piece of your mental creativity to infuse all your efforts into your dream website.
You put up great content, and you update the old ones; not to forget that you have got your SEO game on point too. But, why is it so that in spite of the huge bounce rate, there are fewer conversions. We believe that the following reasons lead to lesser page views.Your website loading time is slow. To fix this issue, you must give thorough research before finalizing web hosting company.Your target audience has lost the enthusiasm to re-visit your site or for that matter, recommend it to other users. No matter, what factor could be playing the culprit here, you and your website are at the receiving end of this nightmare.You have failed to interlink the pages in your website with each-other and hence the users are not redirected towards the purpose.Displaying related posts at the end of your website posts is an important strategy. This will further redirect site visitors to more content on your site, giving the site an extended site visit time by every other site visitor.Page views tend to get lower when the social engagement of the website is not capable enough of internet exposure. You post content that isn’t binding enough and fails to entertain the visitor to lead them to stay.
Now that we are aware of the possible reasons for less page views, it’s time to get to the solution rundown as well. With so many tools and tips at your disposal, we hope that following these 7 ways will boost the page views of your WordPress site.
Give your website design a thought
If you are doing everything right, and the problem exists; chances are that your website designing and formatting need levelling up. They say that the first impression is the last one, too; and that goes for your WordPress site as well. The internet audience is a rude species, given the humongous amount of online content which is available for them to consume. If you fail to impress them on the first visit, they are gone.
So, if your site is experiencing fewer page views, you must consider getting a fresh formatting. Change the sidebars, or entirely change the theme. Give all the essential, trendy elements for your website so that it can drive in more and more audience. A functional and trendy UI will work just the right way to charm your visitors.
Load your website faster
This is the most important factor in this list that determines the whole game of page views. Online visitors are in haste and will wait for 2-3 seconds, on a maximum scale – in order to check out whatever you have to offer. If your website crawls like a snail, they will hardly stay to see what’s under the curtain even if it’s worth the wait.
Create compelling content
Ever gave a thought to the factors that make your website standout in the crowd? Does your website really standout? If the answer is in the negatives, your site endeavours are in deep sinking waters. Don’t just put up content for the sake of some words – they are what your website is all about. Make sure that the content you craft appeals to the masses that are relevant to your industry or sector.
Understand your audience expectations and then get to the action part. Present the information in a way which is less tedious to go through and in fact has a playful undertone. Infuse elements like infographics, short videos, and slideshows to hit the visual appeal nerve of your target audience. Do not overdo the length of your content.
Cleverly engage the audience
Now, this is a huge bird to catch because it comprises of several points that have to be taken care of. It gets imperative to hold your visitor for a while onto your website and prompt them to explore the maximum amount of sections and pages. These tips can help.Always keep your best posts as featured content on your site. If they have been hugely shared by users on social networking sites, they will leave a good impression on unique visitors.If you interlink the pages in the right manner, your task is half done. You can send them to your blog page or just some other relevant link from your own site.Make website navigation easier. If a new viewer visits your site and gets confused when they can’t find your sidebar (because you got too creative with the sidebar’s position), they will run away.So, you post two times a day and just get away with doing so, if you don’t find time. That is the worst thing that you can do to your website. Make sure that you engage your existing audience regularly to earn their loyal engagement and site visits.
Always use excerpts
If you haven’t, you must consider getting excerpts on the home page of your website or the blog site. In WordPress, each post has an excerpt section that can do wonders into driving the viewer to click the link to your page from the search results. If you handcraft the best excerpt, this can be huge help to your site’s page views.
SEO of the website
You can never get away with a bad SEO strategy for your precious WordPress site. Get Yoast SEO plugin for your site to help you optimize the content of your website pages. This plugin will take care of all the important post elements that will help the search engines to produce your site in the search results whenever someone is looking for related information.
After you have made all the right moves, it is important that you distribute the content of your site in a manner that it reaches the right audience. Using social networking platforms along with tried and tested social sharing plugins will help the users reach your website, thereby increasing the number of page views.
Employing the best user-oriented website strategies is the key to satisfying the site visitor to utmost content. If you succeed in impressing a few unique visitors for regular engagement, then you will definitely nail the high points that we have mentioned in the list above. Also, increased page views will mean a higher probability of increased website conversions. All you will need to do is identify your target audience and act in accordance with the list to achieve substantial user engagement for your wonderful WordPress site.
So, if you think these points were helpful for you, let us know in the comments below. Also, feel free to share any tips that we might have missed. We always appreciate your feedback.
Catherrine Garcia is a passionate blogger and a freelance Web Developer. She along with her group of freelance developers, are experts of creating Websites on CMS.