Next to creating great content, website performance is the single most essential factor when it comes to keeping visitors engaged and coming back for more. One thing you can do to ensure a high percentage of uptime and fewer problems is to choose your hosting platform carefully.
Due to its popularity and wide use, there are a number of hosting services that specialize in WordPress hosting. Take a look at this guide by Aussie Hosting where they compare WordPress Hosting performance on self hosted vs managed hosts.
After you have your hosting platform in place, is there anything else you can do to enhance performance and user experience (UX)?
Fortunately, the answer is yes. Optimizing how your website interacts with the host, in addition to tweaks in how you create and manage content, will go a long way toward making sure that you’re able to maintain consistent speed while reducing latency and downtime.
There are quite a few moving parts that make a great website Not only do you owe it to your customers or readership to give them consistently solid performance and relevant, useful content, Google expects a lot from you as well.
There are eight main contributing factors that affect website performance. Even a small change can make a huge difference. For example, and uptime of 99.8 percent versus 99.999 can mean a difference in overall annual downtime of more than 16 hours. Every hour of downtime can cost you up to $100,000.
You can figure out how much downtime your hosting service will contribute by plugging in their uptime percentage here.
The main factors affecting WordPress website performance are:
For every problem, there is a solution. It just takes knowing the best fixes for any performance issues.
Before your web host can work at its most optimal levels, you have to make sure that you’ve designed your WP website with performance in mind. It doesn’t take a whole lot of effort. There are simple things you can do at any stage of development to boost performance and keep your pages lean without sacrificing aesthetics or limiting functionality.
First, you have to know where you stand by testing specific elements like speed. Once you know where you stand, you can improve the how – and how fast – your hosting platform presents your content.
Images and video enhance the overall experience, but they are some of the main culprits that affect page load times and UX. You can embed links to video rather than having it run from your page.
As for images, there are several ways that you can optimize them without removing them completely.
The art of adding or removing content can sometimes leave your databases cluttered with junk and unused files. Make sure that when you alter your content, you’re also removing unnecessary files, links, and other content that takes up space. If you’re technically proficient, you can clean up your Wp database manually through MySQL.
Outdated or unused plugins not only affect page loads, they also present a security hazard. Make sure that you install updates for any themes or plugins and remove any that are no longer supported by the developer.
There are a number of tools and plugins designed to optimize WP performance and reduce page load times. For image compression, try TinyPNG. You can also use a plugin like DBManager or WP-Optimize to make sure your content and data storage are optimized. Using a caching plugin will eliminate the need for browsers to generate new html requests every time a user accesses a page.
This can be done by following best practices for page creation like content length and layout. You can also use a content delivery network (CDN) to manage how requests are handled. CDNs work much the same way as distributed networks by choosing the server closest to the requesting computer for faster delivery. For example, a visitor sitting in Houston will have a better experience if the page is loaded from a network in NY than one in London.
WordPress is a popular blogging and eCommerce platform due to its superior functionality and the flexibility it provides website owners and developers. You can make the most of this platform by optimizing design and choosing the right host. Following the above tips will not only help achieve that goal, you’ll make your visitors and Google happy in the process.