Are there effective SEO strategies that are underestimated by the marketers? Well, not rightly so, since the industry has matured with time. Presently, there is quite a bit of transparency working that helps in sharing and uncovering every successful SEO tactic to ensure minimal left-outs. The concept of reverse engineer plays a crucial role in the process, investigating the source behind a highly successful site.
After conducting a thorough marketing research, it has been noticed that a lot of people are living, with a false mindset in regard to SEO marketing concepts. Falling for these illogical SEO traps could prove to be fatal for your business. Let us analyze the scenario:
Misjudging The SEO Concept
Many tech-savvy companies, as well as, start-ups are of the opinion that the SEO approach is primarily used for developing an effective marketing campaign, as per the requirement of the targeted audience. After all, Google’s engineers would never be offering any kind of extra advantage to those who are into Manipulative SEO in comparison to those who simply make those great stuffs. Due to Manipulative SEO, a lot of people start to ignore learning SEO in details. They even overlook the importance of recruiting a professional SEO agency in Mumbai or other places. Neither do they try to invest in legitimate SEO practices to improve the potentially of their site’s traffic generation ability. Well, it may sound weird, but it is taking place more commonly these days.
Spams Don’t Work; Or Do They?
A lot of White Hat SEO users stay away from spam. They think that spam will never work and would result in banning the site. It is not their fault. Over the last few years, Google’s SEO guidelines have made it really difficult for spammers to make use of the process, with the perfect outcome. However, it is also a fact that after reaching a certain height of SEO marketing, a little bit of spamming can prove to be effective in making your page retain the TOP 10 spot on notable search engine pages. And the funny part? Google never makes a strong move to wipe away the spam completely! Crap content and spam-linked networks continue to pop up on sites and search results. What would you tell about this scenario?
Non-spams Take Time, But Definitely Work
SEO marketers using gray and black hat techniques never accept the credibility of non-spam SEO strategies. They try to poke and make fun of SEO approaches that follow the White Hat route. Remember, White Hat SEO approach can take a bit of time to establish its credibility and gain momentum, but in the long run, it stands nil chance to get banned from reputed search engines.
Before signing off, I want to raise awareness: what is it that really counts for an effective SEO campaigning? Can illogical steps be applied sometimes to make a site SEO-friendly or should you follow only the legitimate approach? Only the future would tell.
Author Bio: Walter Moore is a SEO expert and entrepreneur. He runs a blog where he talks about solid SEO practices, new updates and trends and also recommends great sites and services like GingerDomain.com. He enjoys sharing his experiences and knowledge with his readers.
This valuable report to grow your business includes:
Intro to WordPress
- About SEO and Copywriting
- Choosing the Right Keywords
- Optimizing Your Page or Post
- More SEO Copywriting Tips
- Final Words
TESTIMONIALS
”I own an SEO company in Vancouver. I first hired Liza J. Lee in 2008 to help with a clients text in their website as they had none. Liza called the client, interviewed them and created content in less time than she had originally promised. The quality of the text was excellent and the client was very happy. I have hired Liza more then once and strongly recommend her for copywriting as well as for all information relating to art. She has her fingers on the pulse of the Vancouver art scene so worth speaking to.”
Eric Ayache, President, Guaranteed SEO
”I had the pleasure of working with Liza on an SEO project with a small business in Vancouver. Liza continually exceeded my expectations with her knowledge of the SEO process, organizational skills, passion for delivering a superior product, and great communication. I highly recommend Liza for your SEO copywriting needs.” Michael Carels, President, Carelli Studios
”Liza provided a solid foundation for our website as a copywriter / editor to ensure the right style and voice was used and that SEO was appropriately utilized. As a professional she is a pleasure to work with.” Frank Kusmer, Partner of CK-Global Solutions
- INTRO TO WORPRESS
As a business owner, you may want to also install a WordPress blog to your own website as this makes it easier and faster for you to add fresh content regularly. That’s because you don’t need to know any coding or how to use special software to add new pages. Google and other search engines like sites that have new content and, if it is optimized well, you are rewarded with relevant and targeted traffic to grow your business.
WordPress is a free blogging tool and publishing platform and is often categorized as a content management system (CMS). WordPress has many features including a plug-in architecture, a template system and, as of August 2016, it is the platform for 80% of all new websites, making it the most popular CMS in use on the Internet.
- ABOUT SEO AND COPYWRITING
To attract the right traffic and convert sales leads on your website or WordPress blog, you’ll need to incorporate SEO and copywriting into your selected webpages or blog posts. SEO is the active practice of optimizing your site by improving internal and external aspects to increase the traffic that your site receives from search engines. This report outlines various simple SEO tips, which will help you reach your online goals effectively by optimizing your website with SEO copywriting. Without the right keywords with integrated SEO copywriting, you will not attract the right traffic to your website or WordPress blog. All that effort into a well-designed site will go to waste. But help is on the way!
After reading this document, you should be able to write copy with the correct keyword strategies. As well, you will be able to optimize those keywords and create benefit-driven titles for your website or WordPress blog to increase your visitor traffic and customer base.
- CHOOSING THE RIGHT KEYWORDS
First you’ll need to choose the right keywords for organic or free search traffic. So make sure you have your main keywords on your chosen webpages. Each page should be around 300 words. You should place your page’s main keywords in the first and last 25 words on that page. To find what other keywords Google has associated with your main keywords, here are two methods:
Use the tilde “~” command to find associated phrases in Google. Just type into Google search: ~keywords. Variations will be highlighted in bold print.
Or visit Google Trends at http://www.google.com/trends/ to discover the top 100 searches to incorporate into your blog post. This might help give you an idea for one of your blog posts. For example, “What is Bitcoin?” was one of the top 100 searches and I recently wrote a single blog post about it on CoinFest Art & Trade Show involving Bitcoin on a one-page site, which attracted Twitter followers, Facebook Likes and an interview with CBC TV (mainstream media).
Once you have your right set of keywords, you’ll need to select your best 10 webpages or blog posts to optimize to attract relevant and targeted traffic to grow your business. And each page or blog post should contain only one set of keywords. You cannot mix them up or you will not get any or good results from search engines!
- OPTIMIZING YOUR PAGE OR POST
Step 1 – Page title:
Include the keyword in the title of the page. The page title is located at the top of your HTML page and it tells the search engines what your page is about. When you open your page in a browser these are the words at the very top of the screen. The title tag is crucial to ‘on-page optimization’; it should include your main keywords and it should be 63 characters or less if you want your title to appear in full on Google. Place the title in the title tag on the webpage itself and in the URL for that page. Pick the main keywords from the title and place them in the anchor URL instead. For example: www.yourwebsite.com/keywords.html
Step 2 – Meta tags:
The Meta Tag contains the description for your web page. Your description will show up in all the search engines so you have to be careful to write precisely and objectively. It should be about 140 characters or around 20 words. Make sure to include your keywords but don’t spam (don’t repeat your keywords more than once). Mention each of your keywords separately in the meta description tag and use variations of your keywords. Include each of the plural and singular forms of the keywords in the keyword tag to optimize your webpage for one keyword. You should choose only one set of keywords per page.
Step 3 – H1 tag:
Add an H1 header tag aka as a headline. Once the code screen is open, click “edit”, then “find” and search for the text “H1”. This is the HTML code used to enclose what’s called an H1 header tag. You should always include your main keyword within an H1 header tag.
Step 4 – H2 tag:
Next add what’s called an H2 header tag or subhead. Your H2 tag should always come after your H1 tag.
Step 5 – Bold, italics and underline:
Go through your webpage and add your most important keyword throughout your page content. You will want to bold, italicize or underline your text with keywords. Only choose to use one or two of these styles with your keywords to make it look ‘natural’.
Step 6 – Alt tags:
Add your keyword to alt image tags. This tag should have your title or the main keywords from your page title to be the most effective. The anchor text is also important to know – these are the underlined, clickable text or words in a link. To check Google for all web pages containing your keywords in the anchor tags, type into Google Search “allinanchor:yourkeywords”.
Step 7 – Home page links:
Add a link from each webpage, within your website, that says “Your Keyword Home”. This link should link back to your main page using the URL; otherwise, you split up your back links. Note: It should not link to index.htm or index.html. It should like you’re your actual URL.
Step 8 – All page titles:
Finally, add the keyword to the page title to all of your select web pages for optimization. Just add main keywords to the beginning of the page title. The new title of this page should be: Your Keyword. This encourages the search engines to see that your website is all about your keyword. Once you’ve optimized your selected webpages or blog posts with your chosen keywords, you’ll also need to include effective copywriting techniques.
- MORE SEO COPYWRITING TIPS
By placing your top-performing keywords in strategic places on your website, you tell the search engine “spiders” that those keywords describe exactly what your site is all about. And that’s what convinces the search engines to include your site in the search results for those keywords. Here are the most important SEO copywriting tips for search engines, including Google.
Your domain name contains your top keywords:
Search engines love URLs that contain keywords that visitors type into search boxes! These sites whose domain names include keywords will likely rank higher in the search engine results for those keywords in comparison to sites that don’t.
A well-written benefits-driven title tag:
Your title tag is a simple piece of HTML code that’s located in the “head,” or top, of your Web page. It’s a bit like indexing your webpage, like a library. In your title tag, include a detailed, accurate and benefits-rich line of text that describes your business clearly, letting potential visitors know exactly what they can expect to find on your site. It should be no more than 63 characters. Any title tag text over 63 characters may be cut off by certain search engines.
Your benefits-driven headline tags:
A headline tag is like a brightly colored post-it note within your HTML source code that alerts search engine spiders to your headline and subheads, both of which contain important information for the search engines. Your headline should contain the benefit your visitor expects to receive or experience on that webpage.
Benefits sell while features tell:
Benefits are why your visitors will enjoy your service or products and features are the attributes of your services or products. For example, web optimization is a feature of web content, while web traffic increase is the benefit of web optimization. Don’t forget to update your sitemap.xml for Google and your urllist.txt for Yahoo before submitting these to the top two search engines.
Use a Call to Action (CTA):
A CTA is an image or text that prompts visitors to take action, such as “subscribe to a newsletter”, “view a webinar”, or “request a product demo”. CTAs should direct your visitors to landing pages, where you can collect their contact information in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and sales conversions for your website.
- FINAL WORDS
With WordPress, you can select free templates and customize them yourself. Once you have your WordPress set up and designed, you can also add plug-ins and integrate that into your social media such as Twitter, Facebook and LinkedIn. With a WordPress site, you can easily add fresh and optimized content for Google and other search engines to send you targeted and relevant traffic to grow your business.
Or prefer an expert to help set up and design your site, select your SEO keywords and provide the copywriting? This helps you to focus on what you best.
If you are looking to create a website for your business or personal content, WordPress can be a great design tool. It’s simple layout and user-friendly interface makes it a great choice for any website builder regardless of experience or skill level.
When you create your website, you will want to gain as many viewers as possible. Most website viewers gain access through search engine results. Your placement in a typical search can be hugely impactful on the traffic that visits your website. This is where the role of Search Engine Optimization (SEO) comes into play. Fortunately, if you are using WordPress as your web design tool, it can help promote your website SEO. WordPress has many options that can help to drive web traffic your way.
Yoast Plugin
This is a popular and effective plugin for SEO on your WordPress website. It is simple to download and provides many benefits. Yoast will offer reminders for you to take steps such as enabling permalinks that will promote your SEO. It also has very advanced functionality that makes it a crucial plugin for anyone running a WordPress website.
RB Internal Link
Another great plugin for WordPress sites, RB internal link serves to promote internal linking. It creates links based on the post name rather than its URL. This makes it an effective tool for internal linking and the promotion of SEO.
Simple URLS
This plugin offers the benefit of tracking outbound links. This is an important part of SEO. If you include links on your WordPress website, you can use Simple URLS to track the clicks and views that occur from your visitors.
NextGen Gallery
Images are an important part of SEO and your website in general. As you plan your website and devise SEO approaches, you will want to place your images and manage them carefully. NextGen Gallery offers superior image management. With the use of this plugin, you can control the title and alt tags of your images and promote them through SEO. This will help you make your images work well for viewers and use them to promote your website traffic.
Lightbox Plus
Lightbox plus is another SEO plugin that relates to images. It is used to control the image overlay in your WordPress site. With the help of the Lightbox plus plugin, website viewers can access images, slideshows and videos all through the overlay it provides.
Widget Logic
Widget Logic is a great WordPress plugin for controlling widgets. It lets you easily determine which pages a widget will appear on. By using Widget Logic’s conditional tags, you can place your widgets exactly where you want them.
Gravity Forms
This is another WordPress plugin that can be hugely helpful with your SEO. Gravity forms is a contact plugin that works easily with other applications such as paypal. If you are using your website for any business functions, gravity forms can help you tailor it in a way that will facilitate communications with your website visitors.