Selling Products On Your Site

Posted on Aug 09 2014 by in Blog Blogs and Blogging 

Are you trying to make money online? When it comes to ecommerce, there are many different avenues to explore. In fact, even if you have been focused on physical goods, you may already have digital products available that you could be selling and not even be aware of it. Digital products tend to have a much higher profit margin than physical goods. These digital products can range from eBooks to mobile applications to computer software – even digital images can be sold online. No matter what type of digital products you may have at your disposal, WordPress provides one of the simplest platforms for the selling of digital products. Hence, it’s very important to choose specirif WordPress themes for selling products. Learn how to sell digital products using a WordPress website.

Deciding on Your Merchandise
The first step in selling digital products is deciding exactly what type of products you intend to sell. Almost everyone has something to offer. If you have specialized knowledge in any field, consider selling eBooks or guides. For those with programming skills, computer applications and software are big sellers. Create a list of the types of digital products that you may be able to market. Take your list and perform searches online to get a better understanding of your possible competition. Look at other websites and see how they market their digital goods and make a note of prices and any other helpful information you come across.

Selling Your Leftovers and Past Creations
If you offer any type of service online, there is a good chance that you have digital products that you could be selling for money. For example, when developing software or WordPress plugins for a client, what do you do with the software that you designed? Depending on the contract you signed, you could remarket your old software and designs for others to purchase. This same principle can be applied to many different online services. If you are blogger, you can compile a selection of blog posts related to a specific topic into an eBook. Artists and designers that create custom brushes for Photoshop could market their brush sets. Just about any tool, service, or advice, could be made into a marketable product.

Choosing the Right WordPress Theme
After choosing the digital products that you will sell on your WordPress site, the next step is choosing the right WordPress theme. There are many WordPress themes for selling products. Find a WordPress theme that has built in ecommerce features. If you already have a WordPress theme that you love, there are also a number of ecommerce plugins that you can use. Ecommerce WordPress themes will vary, with some being offered for free and others requiring a fee to use. Choose themes or plugins that are recently updated and offer good customer support.

Getting Attention and Attracting Customers
With your website in place, you need to start attracting potential customers. There are many ways to accomplish this. Start by following good search engine optimization practices to help increase your search engine rankings. Other methods include offering giveaways or freebies. People love free stuff. Choose one of your less expensive products and start offering it for free to users that sign up to a weekly newsletter. Freebies and giveaways can be an effective marketing technique, just make sure that you do not overdo it.
Selling digital products does not need to a complicated process. Choose your products, research your competition, and create your WordPress website. Create a website that is easy to navigate and then start reaching out to potential customers. Before long, your digital products will become a hot commodity.