The Role of WordPress Design in SEO

Posted on Aug 30 2017 by in Blog Blogs WordPress Wordpress SEO 

One of the most important decisions you have to make when starting your online business is the content management systems (CMS) to use. The choice you make will largely determine the success of your business by giving you a competitive edge. WordPress (WP) CMS is one of the most powerful tools you can use for any type of business. It supports over 75 million websites and these include top brands such as CNN, New York Times and Huffington Post among others.

A WordPress website offers an array of benefits including scalability, ease of customization, thousands of free templates and themes, plugins to add functionality to your website, and a large community of users among other benefits. This is the best platform to build your website on and it gives you an edge over the competition. If you are planning to set up an online business, a WP website is a no-brainer as it gives you a head start and allows you to customize the platform to reflect your business philosophy.

The Place of Search Engine Optimization (SEO)

Now that you appreciate the importance of WordPress for your business, it is important to understand how you can get the most out of it. The online business environment is like a jungle and to survive, you have to keep adapting. One way to gain a foothold in your niche is to invest in the best search engine optimization (SEO) services.

A report published by Search Engine Land says that 93% of internet experiences being on a search engine. The same report shows that 75% of internet users don’t scroll past the 1st page of search engine result pages (SERPs). This report highlights the importance of high ranking on SERPs for your target keyword. The fact that search remains the #1 driver of traffic to websites again points to the importance of investing in SEO services.

If you want to get the most out of your WordPress website, it is important to work with a reliable SEO agency. Silver Dollar SEO stands out because of the tailored solutions offered and the fact that they are experts in WordPress optimization for search engines.

Leveraging WP Website Design for SEO

A good SEO agency should start with an SEO audit to identify areas which need strengthening in order to boost the performance of your site on SERPs. There are many components in an SEO campaign and they all play a role in making your website better. One of the most important aspects in SEO, which is however overlooked by website owners, is web design.

If you are running a WordPress business website, it is highly likely that you have not given much thought to web design. After all, WP websites come with built-in features and all you need is to publish your content, right? While this may be true, it is important to appreciate that web design is not just about aesthetics. Your site’s design will also touch on the ease of browsing and speed.

If users are finding it hard to find relevant information or they can’t load specific pages, you will experience high bounce rates and poor conversion rates. A 2016 report published by HubSpot shows that 39% of people will stop engaging with a site if the images take too long to load. The survey also shows that 38% of users will stop engaging with a site if the content/layout is unattractive. In addition,44% of users will leave a company site if they can’t find contact information. All these are web design related issues and if you want to optimize your WordPress site for search, it is advisable to start with web design.

In summary, web design affects the performance of your site in the following ways:

  1. Navigation – This is the most crucial aspect of a website and determines whether the user will continue using it or will leave. Different pages require unique layouts to make it easy for users to find the content they are looking for.
  2. Brand consistency – Good web design gives users a familiar feel on all pages. From brand colors, graphics choice, and size, font style and size to brand messaging, make sure the design is consistent.
  3. Content layout – The content should be concise and visually appealing. Internet users are renowned for their short attention spans and as such, you have to communicate immediately through a short and direct message. The keywords and links used must be helpful and should contribute to the overall user experience.

Your WordPress website design creates the first impression for your business and as such, you should invest in the best web design service for the project. There are many emerging technologies in web design including AMP and responsive web design (RWD) among others. All these can be integrated into your site design to help it stand out and also enhance the user experience (UX). This is an innovative way to get the most out of your WP business website.


Kevin McCain is a leading SEO expert in Chicago. He has over 15 years’ experience in digital marketing. He has written many articles on SEO. To learn more about Silver Dollar SEO visit his blog here.