Posted on Dec 16 2019 byin Uncategorized
Running an eCommerce website is no easy task. Unlike a blog or portfolio website, eCommerce websites require a lot of moving parts for it to function effectively. From product listings to process transactions to handling customer queries. It can get overwhelming fast.
However, it doesn’t have to be that way. With the right tools on your WordPress eCommerce site, you can have a fully functioning store without losing your mind. Here are some recommendations for the best tools and toggles that you can use.
You’re not always online to answer customer queries right away so go ahead and get an AI chatbot. This tool answers questions right away and doesn’t leave the customer hanging. There are really great AI chatbots out there that even give human-like responses. Customers like a quick service, and the sooner they get an answer to their question, the faster they can get to the checkout page.
For customers who prefer a live human being to answer their concerns, make sure there’s an avenue for them to do so via the contact form. There are WordPress plugins that allow you to create simple to complex forms depending on your needs. You want your contact form to be easily fillable and that there’s confirmation for your customer that their message has been sent to you.
One way to keep your brand always in your customer’s consciousness is through email newsletters. Because this is such an effective marketing strategy, there are now highly sophisticated tools that allow you to customize your opt-in messages from the way it’s positioned on your page to the number of seconds before it appears on a page right after a customer is on your website. By making it attractive and not intrusive, you can gain your customer’s most valuable information (their email) and continue marketing to them even when they’re not at your eCommerce store anymore.
Having good SEO is a must. If you have hundreds of pages for your different products, you need to make sure that they are all optimized for the right keywords. Instead of doing keyword research for each one, the right SEO tool will provide suggestions for you and have a checklist ready so you only need to see whether the page meets all the basic SEO standards.
Not everyone is an expert at web design. And even if you did have an eye for it, you would have a hard time working on all that backend stuff. With a page builder that allows you to just drag and drop elements, you can put elements on your website minus the backend coding. You can work on your eCommerce design as you please and leave the more complex tasks to your web developer.
Managing your inventory is a lot of work. Fortunately, there are WordPress tools now that make it a breeze. The right inventory solution will let you manage multiple stores at once, sync inventory in real time, edit product listings, and communicate with your suppliers. It can even help predict which products are likely to get out of stock and which ones won’t sell based on previous sales.
Your eCommerce website holds a lot of valuable information. We’re not just talking product listings but customer data as well. In the event of a hardware or software failure, you want to be fully prepared by backing up your data. Certain backup tools will extra copies of your data and sync changes in real time.
Sure, you can create a FAQ section on your website by just creating a normal page. But what if your products require a lot of support? This is where a FAQ plugin will come in handy. It lets you organize your questions by category and will have an expand and collapse function so customers can go through the page with ease.
Which of these tools will you be adding first? Share your thoughts in the comments below.