WordPress 101 Video Tutorials

WordPress 101 is a series of training videos designed to provide an introductory overview of WordPress. These HD-quality video screencasts will help you learn how to use WordPress to publish your own blog posts and pages, edit existing content on your web site, interact with your readers, and build traffic to your site.

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  • 01 – The Dashboard

    The first video in this series provides an overview of the WordPress Administration Panel, which provides access to the functions and features of your WordPress-powered website. This video covers:

    • Familiarizing yourself with the Dashboard.
    • How to customize the WordPress interface.
    • Hiding Dashboard modules you rarely use.
    • The collapsible navigation menu and functions.
    • The default modules available to users.
    • How to use QuickPress to create a new Post.
  • 02 – Posts vs Pages

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    02 – Posts vs Pages

    In this, the second video in this series, we’ll take a look at the two primary forms of content supported by WordPress … Posts and Pages. Posts are blog entries – or articles that are displayed in chronological order on your homepage, typically with the newest post at the top. Unlike pages, posts usually have comments beneath them and are also included in your site’s RSS feed. Pages, on the other hand, are typically used for static content, content that doesn’t change very often. Covered in this video:

    • The key differences between Posts and Pages.
    • Examples of both, in action.
  • 03 – The Editor

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    03 – The Editor

    If you’ve ever used a text editor like Microsoft Word, then you’ll be right at home with the editor toolbar in WordPress. The buttons across the top of the edit pane allow you to simply format text by highlighting a word or phrase, then clicking the button corresponding with the appropriate format style. Covered in this video:

    • How to use every function in the editor toolbar to format content.
    • How to apply bold, italic, or strikethrough formats.
    • Inserting bulleted or numbered lists.
    • Highlighting text with the blockquote function.
    • Aligning text to the left, center, or right.
    • Creating and editing text links.
    • And More …
  • 04 – Creating a New Post

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    04 – Creating a New Post

    Posts are blog entries—or articles—that are displayed in chronological order on your homepage, typically with the newest post at the top. Unlike pages, posts usually have comments fields beneath them and are also included in your site’s RSS feed. Covered in this video:

    • How to create a new post using the Posts > Add New > sub-panel.
    • Personalizing the Add New Post interface.
    • How to resize the editing area.
    • Formatting text and content using the WYSIWYG editor.
    • Assigning categories and tags to your post.
    • Adding a Featured Image to your post.
    • Postdating or scheduling a post for another time.
    • How to save and publish posts to your site.
  • 05 – Post Formats

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    05 – Post Formats

    While all the Post Formats are available to theme developers, it’s possible that your theme doesn’t include support for specific Post Formats, so you may not see the Post Formats chooser at all. Or, the designer of your theme may not have created specific styles for each Post Format, in which case you won’t see much difference when choosing between them. Covered in this video:

    • Understanding the difference between the various Post Formats.
    • A tour of each Post Formats
  • 06 – Edit an Existing Post

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    06 – Edit an Existing Post

    The Posts > Edit sub-panel enables you to select the post(s) you wish to edit, delete, or view. Multiple posts can be selected for deletion and for editing. The Bulk Edit feature allows you to change the details for a group of posts at the same time. A handy in-line edit tool, called Quick Edit, allows you to update many fields for an individual post. Covered in this video:

    • How to bulk edit or delete multiple posts at the same time.
    • Using the Quick Edit tool to quickly change post details.
    • How to make a post “sticky” to keep it at the top of your page.
    • Editing, previewing and updating a post using the WYSIWYG editor.
  • 07 – Using Categories and Tags

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    07 – Using Categories and Tags

    In this video, we take a look at how to better organize your posts in WordPress through the use of Tags and Categories. Tags are essentially keywords that you assign to each post. Every post in WordPress is filed under one or more Categories. Categories allow your posts to be classifieds into groups and subgroups. Unlike tags, categories may be assigned to a parent category, enabling you to set up a hierarchy within the category structure. Covered in this video:

    • The difference between tags and categories.
    • How to add and edit categories.
    • Using subcategories to sort content hierarchically.
    • How to add and edit tags.
  • 08 – Creating and Editing Pages

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    08 – Creating and Editing Pages

    In his video, we’ll cover how to edit and add new Pages. A Page is another tool to add content to a WordPress site and is often used to present content that doesn’t change often. An example of a page is the information typically contained in “About Us” Pages. Pages are not displayed with the rest of your Posts, but are displayed individually. Covered in this video:

    • The difference between Pages and Posts.
    • How to edit and delete pages.
    • How to bulk edit or delete multiple pages at once.
    • Using the Quick Edit tool to change page details.
    • Changing the order of your pages.
    • How to “nest” pages under a parent page.
    • Assigning different page templates.
  • 09 – Adding Photos and Images

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    09 – Adding Photos and Images

    In this video we’re going to explore how to embed photos and images into your Posts and Pages. Covered in this video:

    • How to upload and insert an image/photo from your computer.
    • Formatting images using the Image Editor and CSS.
    • Editing images that have been previously embedded.
  • 10 – How to Embed Video

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    10 – How to Embed Video

    In this video, we demonstrate how to embed a video into a post or page. The easiest way to embed video on your own site is to first upload your video to a video hosting service, such as YouTube or Vimeo.com. Once your video has been uploaded and converted successfully, it can be embedded within a post or page on your site with just a couple of clicks. Covered in this video:

    • Best practices for inserting video into your site.
    • Using Auto-Embed to easily embed videos and other content with just a couple of clicks.
    • Embedding other types of content, besides video.
  • 11 – Using the Media Library

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    11 – Using the Media Library

    In this video, we’ll examine how to use the Media Library to manage uploaded files, and upload other file types (such as PDFs or Word documents) for use in future posts or pages. Covered in this video:

    • How to upload new files using the Media > Library sub-panel.
    • How to bulk-edit or delete media files.
    • How to crop, rotate, or flip images using the built-in Image Editor.
  • 12 – Managing Comments

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    12 – Managing Comments

    In this video, we’ll take a look at how to enable and moderate comments on your WordPress site. Comments are an important feature of a modern site, because they allow your readers to respond to your content and interact with you. Covered in this video:

    • How to enable Comments and Discussions.
    • Best practices and settings for allowing comments.
    • Filtering comments for language and content.
    • How to approve, edit, delete or mark a comment as spam using the Comments sub-panel.
  • 13 – How to Create a Link

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    13 – How to Create a Link

    In this video, we’ll discuss how to add links to your WordPress site. Often, you’ll be creating links within your posts and pages, which will enable you to share related and useful content with your readers. But, you can also build a list of links that you’d like your readers to check out, and this list of links can be displayed in your site’s sidebar. Covered in this video:

    • How to easily create a link within a post or page.
    • How to add new links to your sidebar.
    • Choosing the target or destination when your visitor clicks on a link.
    • Organize your links into related link categories for easy navigation.
    • Editing or deleting multiple links at once.
  • 14 – Changing Your Theme

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    14 – Changing Your Theme

    From time to time, you might like to update the look and feel of your WordPress site. This video demonstrates how to change the look of your site by installing a new Theme. A theme is actually a bundle of files that determine the overall design of a site, including colors, graphics, layout, and fonts. Covered in this video:

    • How to find and install new themes.
    • Updating the look of your site with one click using the Appearance sub-panel.
    • Previewing changes before you activate a new theme.
    • Editing the background and header in the default WordPress Theme, Twenty Eleven.
  • 15 – Adding Widgets

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    15 – Adding Widgets

    In this video, we’ll learn what Widgets are, and how they can be used to easily add blocks of content to your site’s sidebar or footer. Widgets can be used to display your most recent posts and comments, archives, categories, or links in your sidebar or footer. Covered in this video:

    • What are widgets, and how do they appear on your website?
    • How to add and edit widgets using the Appearance > Widgets sub-panel.
    • How to rearrange the order of widgets in the sidebar of your site.
    • Making the most of multiple widget areas.
  • 16 – Building Custom Menus

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    16 – Building Custom Menus

    In this video, you’ll learn how to use build custom navigation menus, including drop-down menu items. In the Menus sub-panel, you can create one or more custom menus, for use in your site’s primary navigation menu, or other areas in our site. Custom menus may contain links to individual pages, categories archives, or even external URLs. Covered in this video:

    • How to create a new custom menu.
    • Adding pages, categories and custom links to your menu.
    • How to rearrange menu items.
    • Creating nested, or drop-down menus.
    • How to build multiple custom menus, and why.
  • 17 – Installing Plugins

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    17 – Installing Plugins

    This video demonstrates how to find, install, and configure third-party plugins to add new functions and features to your WordPress site. Plugins allow you to add new features to your WordPress blog that don’t come standard with the default installation. There are thousands of plugins available for WordPress. Covered in this video:

    • What are plugins, and what do they do?
    • How to activate and deactivate plugins.
    • How to find new plugins directly from your dashboard.
    • Using the automatic plugin installer.
    • Configuring a sample plugin.
  • 18 – Adding New Users

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    18 – Adding New Users

    This video demonstrates how to add new users to your WordPress site, and assign permissions based on roles. The Authors & Users sub-panel enables you to set up new user accounts, as well as change user information, or delete users. Covered in this video:

    • How to add a new user.
    • How to edit or delete existing users.
    • How to set individual permissions for each user.
    • What roles and capabilities are available to each permission level?
    • Editing your own profile and login information.
  • 19 – Useful Tools

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    19 – Useful Tools

    This video demonstrates some of the tools that WordPress provides to manage your blog, including importing and exporting your entire site. Covered in this video:

    • Quick publishing via the Press This bookmarklet.
    • The Category/Tag conversion tool.
    • How to import posts and comments from other blog services.
    • How to easily backup or export your WordPress content at any time.
  • How to Leverage WordPress Video Plugins for Successful Video Marketing

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    How to Leverage WordPress Video Plugins for Successful Video Marketing

    Internet marketing has wrought about a mixed basket of fortunes for businesses in the contemporary world. On the one hand, there are early adopters who are now way ahead of their competition and who are easily integrating innovative techniques to boost their marketing campaigns. However, there are also those businesses that took internet technology as a fad and they are playing catch up today. Whatever your position in the current setup, you can revitalize your marketing efforts by leveraging the power of video.

    While video marketing was hitherto a privilege of major brands, it is now possible for all types of businesses to reach a wider audience using online visual content. The secret behind marketing is the nature of humans, especially when it comes to their proclivity to share visuals. Many nondescript brands have rose to prominence through creative video marketing and this is something you can also do for your business.

    Harnessing the Power of Video

    To appreciate the power of video, consider that adding a video on a landing page increases conversion by 80%. It gets even better; visual content in an email increases click-through rate by about 200-300%, which is every online marketer’s dream. Using video on your pages will also increase engagement by 22% according to the same survey. In addition, 64% of viewers are more likely to buy a product or service after watching an ad.

    These numbers make a strong case for integration of video into your marketing campaign. There are so many websites competing in your niche and it is imperative to leverage any technique that boosts your search engine optimization (SEO) efforts. By 2017 video content is expected to account for over 74% of all internet traffic. The fact that 93% of all internet experiences start with a search engine means you have to add more visual content on your website if at all you are to boost visibility on search engine result pages (SERPs).

    In summary, video marketing boosts visibility online and allows you to reach a wider market. It is the most cost-effective strategy to meet your website’s marketing goals and it is now even easier to make a video using video plugins. Video encourages social shares, increases lead and sales conversion, creates brand awareness, boosts brand trust and helps increase engagement on your website.

    Hassle-Free Video Making Process

    If you are using a WordPress website, then you are already ahead of the pack. It is easy to customize your website and add and edit your video content. However, you have to come up with the video content first and this can be a hassle for most website owners. Your hands are already full trying to run your core business and starting to create and publish videos will be stressful.

    Luckily, you can now make video online without much strain and add it on your WP website or blog. One good thing about WP content management system (CMS) is the availability of video plugins that make it possible to create a professional video to promote your business.

    An online video maker comes with various advantages as seen below:
    1. Availability of high-quality software – Video making software is expensive and for this reason, most small businesses end up making poor quality productions. However, you can take advantage of high-quality movie software that gives the best visual quality for your videos. This will add an edge to your website and it increases the likelihood of your video going viral.
    2. No technical skills needed –The beauty of online video software is the fact that you don’t require any specialized skills in videography or computers to get the job done. You can now create an amazing animation to market your business without investing in an in-house design team. Once you select the template you love from the platform, you just have to add your video, photos, text and audio to get the production you want.
    3. Affordability – If you are worried about the cost of a professional video, it is time to look at the best WP video plugin to make a scintillating production at the best prices. You don’t have to break the bank in order to market your business. With a good online video maker, you are assured of the best ROI.
    4. Quick video production – The best thing about using a video plugin is the fact that everything is done online and you don’t need to wait for anyone in order to complete the process. Within a few minutes, you will have done everything and visitors to your website will start watching what you have posted.
    5. Versatile range of videos – Whether you want an animation, explainer video, mobile app marketing videos, logo animation, event videos, promotional video or any other type of production, it has never been easier to get it done. This versatility is what has made online video making software so popular.

    WP video plugins come in different forms and their functions are diverse. They allow you to embed your videos into your WPblog or website, create a professional video gallery, remove YouTube brand from your videos and replace them with your own logo, enable social sharing, customize your video in terms of appearance, size, video feed type, width, ratio and much more.

    Conclusion

    There is no denying the importance of video in modern business and for this reason, you must include it at the core of your SEO St Pete efforts. Video content is easy and affordable to produce and also highly customizable, making it the ultimate SEO technique. Better still, there are many online tools that you can use to optimize your video marketing campaign.

    If your business is struggling to make a mark in the internet marketplace, it is time to leverage this versatile marketing tool. With professional video content, you will be able to reach a bigger audience and enjoy the best ROI in your RiseOak SEO Company efforts. This is without doubt the ultimate online marketing tool now and in future.

    Author Bio

    Charlene Ryan is a freelance online marketing consultant based in Miami. She also blogs on topical issues in the industry and mentors upcoming marketers with webinars such as how to make video; the mother of two is also a PADI-certified diver.

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