WordPress is one of the most preferred Content Management System and an ecosystem used to manage and publish content online. According to latest statistics, 28% of internet traffic is due to WordPress usage, there is a huge community of bloggers, website developers and site owners using WordPress on a regular basis. But have you ever wondered why WordPress is so popular?  WordPress is not just a community of bloggers it is a safe passage into a world becoming a global village with cyberspace providing WordPress as a quick tool to enter in order to enhance the business horizon. WordPress is an online website creation tool also the largest self-hosted blogging tool in the world. It is one of the easiest and powerful blogging and website content developer. WordPress is the best choice for growth and development of an online business due to a number of reasons such as:

WordPress is free of cost- Every new business-developer is worried about the capital but WordPress is a blessing for all the new online business developers as it is completely free of cost. There are no hidden charges to be worried about also it will always be free even after your website gains popularity. It is an opens source portal with a superb facility to alter and improve the site according to the requirements of the users.

WordPress is search engine friendly in nature-The sites powered by WordPress are considered to be most popular and highly preferred sites due to the availability of ease to crawl framework.

WordPress is both safe and secure– Due to the immense popularity of WordPress it is one of a quick target point for hackers, but the good thing to know is WordPress has some of best security measures. WordPress provides constant updates to its users in order to prevent cyber attacks. Since the release of WordPress version 3.7, WordPress had launched an automatic update feature. But please note not all plugins and themes are automatically updated, hence it is important to keep a check on the WordPress updates to attain 100% security.

WordPress can be easily customized- WordPress offers a huge variety of plugins and themes, which can be used to customize the site with just one click. WordPress offers endless numbers of features which enable to create a blog or a website completely according to the demands of the users.

WordPress has an amazing feature of hosting multimedia– WordPress makes it very easy for its users to insert images, video or audio files into a page or post. WordPress has also made it easy to edit files, like images, while in the Media Library Screen.

WordPress is mobile- friendly in nature– As the world is changing, it is not a click away but nowadays it is just a touch away due to the introduction of smartphones and tablets. But nothing to worry, WordPress has many themes which make it responsive to smartphones and tablets.

WordPress offers integration facility– WordPress has a great feature in the form of integration with some of the most powerful platforms which are available to provide business with an additional boost. WordPress provides services like Aweber and MailChimp in order to launch an email campaign also WordPress works with most popular payment gateways present in the world.

WordPress offers a number of e-commerce solutions – Availability of numerous e-commerce solutions for business developers is a boon as it helps in converting the site into an all-out digital store.  There is a number of plugins which helps in making easy money online such as WooCommerce, WP eCommerce or Shopp.

WordPress has Multi-users capability– WordPress offers multi-user facility as they understand that managing a business website is not an easy task, one may require a number of people. Hence WordPress has devised a number of roles from WordPress Codex. The roles go as follows:

  • Super Administrator – Have access to the administration as well as all other features.
  • Administrator –Have access only to administration features within one site.
  • Editor –Have the power to publish and manage all the posts
  • Author- Have the power to publish and manage their own posts
  • Contributor- one who writes and manages their own posts
  • Subscriber- one who can only manage their profile

Author Bio

Phrona Brown is the author of this article, She is an experienced WordPress author, and experienced in writing different social media platforms for marketing. She guide about promoting your business on social platforms.

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