Starting an online business is an excellent way to bring in passive income, or even to make it your main source of financing. It does take a lot of prep work, though. In addition to building a website and social media pages to help you advertise your products, not to mention ensuring you have enough product to meet sales needs, you also must be sure your e-venture is secure. Hackers and other types of internet scammers take advantage of unsecured websites. Luckily, you can combat them with the right cyber security precautions.
Understanding the Different Types of Attacks
Part of knowing how to protect your online business is understanding the types of attacks you might come across. Phishing is the most common type and occurs when an attacker spoofs your website’s email accounts and logos to create fraudulent emails. These emails can trick your shoppers into providing login information that then gives the criminal access to their private information. Two other common attacks are DDoS or Man-in-the-Middle attacks. DDoS attacks don’t often endanger your customers but can take your entire server offline and cause income loss. Man-in-the-Middle attacks are the most dangerous and common on unsecured networks. Unfortunately, these can happen even if your network is secure, since you can’t guarantee your shoppers are on a secure network.
Security Builds Trust
Showing your customers that you have a secure website helps to build trust with them. Trust is one of the biggest factors that consumers consider when deciding which online businesses to shop with. The first step to creating trust among potential clients is to install an SSL certificate. Once installed, you can display an SSL icon on your website that shows it is protected. SSL certificates encrypt customer transactions, making it much harder for hackers to gain names, credit card numbers, addresses, or other personal information.
Security Helps You Sustain Business
Security risks lead to breaches, and breaches mean bad business. If you don’t protect your website from cyber criminals and an attack occurs, you’ll lose money in several ways. First, you’ll need to shut down the site while you work to ensure it is secure. Second, you’ll lose business and may even need to close the virtual doors permanently. Finally, because breaches often come with legal implications, you may find yourself paying court costs, especially if you don’t hold enough of the proper insurance to cover a breach.
Security Protects You From a Variety of Attacks
Security defense like Next Generation Firewall protects from a wide variety of attacks that could affect your computer system, your website, and the information and systems of your shoppers. Firewalls detects and block malware like spyware, adware, and ransomware, including worms, Trojans, and full-blown viruses. The firewalls often protect and attack across the entire network to ensure your entire data center, including cloud information, is as safe as possible.
Security Is Often Too Much Work for Hackers
The good thing about cyber criminals is that most of them are “lazy.” Getting past firewalls or other types of internet security can be difficult, so hackers often go for unsecured websites that are easier to access. When you have the latest secure encryption, most cyber criminals will pass right by your website.
Your Host Matters Too
You know that security protects your business, but all the responsibility doesn’t fall on you. It is important to choose a website and domain hosting company that is just as serious about its security measures as you are. If a host’s server isn’t secure, your own website won’t be, either. Although small businesses may be able to start out on shared hosting servers, it is important to ensure your host and the other websites hosted on the server are secure. The larger your company becomes, the more important it is for you to secure your own server. This ensures you know everything going on and won’t become the victim of an attack because of someone else’s oversight.
When setting up your business, don’t skip security in your financial plans. By ensuring you have SSL certifications, professional-grade firewalls, and the most recent encryption tactics, you’ll protect your customers, your reputation, and your profits.