Branding is what companies use to market their product. It is the color schemes that they use on their letterhead. It is the novelty items that they use at trade shows. It is what they use on the headers of their websites. What makes a strong brand? A consistent logo applied to every application possible. Using a strong logo requires dedication in research, design, and execution. Whether you choose to undertake this task by yourself or hire a professional, this can be one of the most important decisions your company can make.
Hire a Service or DIY
There are three primary options that you have when you are getting ready to design your logo. The first is to design your logo yourself. There are many great tools such as an easy to use logo maker that you can find online. If you have some graphic design background, this will certainly be the most affordable option. The second choice is to hire a freelancer to develop your design. There are sites available that you can submit your ideas, and then for a small fee, usually under $100, you can get several options presented to you and you can choose from the best design. Finally, you can hire a professional firm to design your logo. They will go through an extensive branding process with you, and the whole consultation from start to finish can cost you thousands of dollars. However, the end result is more likely to achieve the end result and you will have all the necessary branding materials that you need to be successful.
Planning Your Logo
There are many things that you should think about when planning your logo. Remember, it is the eye catching face to your company-the one image above any other that your target audience will remember. Who do you want to market to? What are their interests? What colors represent your company and what do the colors themselves represent and make a person feel? What typography will you use, if any? What kinds of style do you want- something comical, something elegant, or something simple or serious? There are all different types of styles and doing a little research ahead of time to get an idea of what your competitors may be doing- or not doing- may be your way to get ahead.
Designing Your Logo
Designing your logo takes time. Slapping together a circle with a couple of squiggles rarely works, but there are the lucky few that can get away with such a plan. Taking the time to write down the exact pantone and RBG tones of your colors is important also, because you will want to coordinate all other branding with the colors used in your logo. Also, make sure you logo is available in all different formats and sizes. Having a logo that is clear is important. There are products that you can purchase that can help ensure that the dots per inch, or DPI, is correct, so that your image will not be blurry no matter the application.
Executing Your Brand
One of the most important things to consider is consistency. Once you have developed your brand, and you are happy with it, it is important to stick with it. The more that your target audience is exposed to it, the more successful it will be. If you design a logo and then keep changing it year after year, your audience will become confused and they will have a harder time connecting your brand to your good or service. If it is going to be the face of your company, it needs to remain the face of your company for at least 3-5 years or longer.
From the planning stages, to design to execution, your logo may be one of the most important things your company can develop for the success of its branding. There are many dos and don’ts of logo design. Mainly, ensuring that you take the time to ensure that it represents everything that your company stands for right down to every detail is important.