What do you know about Magento?

The Magento is an open source eCommerce platform, which was released in 2008 by a private American company. The platform has become popular among retailers around the world.

So, many people would like to know What Magento is? Magento presents its services to such well-known brands like Nike, Samsung, Ford and Coca-Cola. It serves to meet the needs of any retailer, so the functions of this e-commerce are universal with a huge number of ordering options, support for various payment methods, with the ability to track deliveries and expand tax rules.This platform is equipped with a clear administrative panel, the functions of which are constantly updated and improved. In general, each retailer can rely on Magento to improve his business and find all the most relevant for his online store.

Magento history

The story of Magento development is not simple, in order to take its place in the market, it has come a long way in the field of e-commerce. In 2016, Magento Enterprise Edition was launched on the market. This platform was intended mainly for large enterprises. The package included: support for installation, configuration and use.

Moreover, a system such as Magento Marketplace was launched, which offered all extensions and templates for sale to all Magento developers.

In 2017, the two main e-commerce products were renamed: Magento Open Source and Magento Enterprise instead of Magento Community and Magento Enterprise Edition.

In 2018, Adobe acquired Magento in order to integrate it into the CMS corporate platform – Adobe Experience Cloud. By the end of the year, Magento 2.3 was launched.

In 2019, Adobe Experience Cloud and Magento Commerce Cloud were merged. Magento 2.3 has continued its work.

Magento 1 vs Magento 2

Magento 1 was released in 2008. It remained on the market for quite a long period of time. Magento 2 was released in 2015, it eliminated all the shortcomings of the previous version. What is the difference between Magento 1 and Magento 2? Since the weak point of Magento 1 was its architecture, the developers of Magento have included more innovative features in the new version of the platform. In particular, technologies such as Apache, Composer, Symfony, Nginx 1.7 and the latest versions of PHP were introduced in Magento 2 in order to increase the speed and productivity of the store.

Users can better work with Magento, the speed of store loading has been improved. This is an important aspect to achieve better search engine optimization for your online store. Due to all changes in architecture, technology and caching, Magento 2 provides significantly better page load speeds; for some pages it reaches 50%.

There have also been big changes in the admin panel. Its features have become more informative. The Magento 2 admin panel has become more intuitive and user friendly. The administrator has the ability to manage goods, orders, inventory and taxes, which includes a large share of functions, also provides monitoring and analytics of the store, which has great importance for the marketing, planning and strategy of the store.In the first version there was no such informative functionality and so many extensions. Magento 1, both open source and commerce, will be supported by developers until the end of June 2020, but considering that migration to Magento 2 is a newer version and has a huge amount of functionality, plug-ins, etc., then the best option is work for Magento 2. Magento Open Source vs Magento Commerce. Magento 1 is suitable for small e-commerce businesses, and Magento 2 is for medium and large online stores. The big plus of the first platform is that this version is free open source. This advantage allows you to quickly set up an online store, without any programming skills, only thanks to the appropriate extensions and custom development. Based on the information above, you can see that Magento Open Source has not some useful features.

Magento extensions

It is known that Magento is not the only e-commerce platform on the market you can reveal it potential by using Magento extensions. There are many alternatives. Shopify and WooCommerce platforms are also a good choice for creating an online store. These platforms are the closest competitors of Magento. Each of them has its advantages and features.
Magento platform is designed for businesses of all sizes and industries. It is available both for free and for a certain cost.

Shopify is a comprehensive e-commerce platform that allows you to create and manage your online store through a single dashboard, ranging from $ 29 per month. As for WooCommerce, it is an open source WordPress plugin that allows store owners to run reliable online store. The main advantage of the platform is that it can be launched for free. Installing the Magento and WooCommerce platforms requires certain technical skills; as for the platform, Shopify does not require any specific knowledge.

Conclusion

In this article we reviewed the main information about the Magento platform, its history, development. We also learned that there are two Magento platforms, their features and differences. We compared the three most powerful and competitive platforms. We learned their advantages and disadvantages.

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