Use the power of WordPress to maintain a clean backlink profile

The problem with poor quality backlinks is that it not only tarnishes your image as a marketer to search engines but it also makes them believe that you are involved in some clandestine activity. Your credibility as a marketer could be at stake. If you detect poor quality links in your backlink inventory but do not find time to remove it, you can invoke the ‘no follow’ feature of WordPress to protect your credibility. It would help to avoid any disaster to the prospects of business in San Diego by segregating poor quality links and keeping it away from the reach of search engines. However, this is a temporary reprieve. You should remove the poor links as soon as possible so that you make your intentions clear to search engines.

Clean up bad links

The threat of poor backlinks is a concern to online marketers because it could even attract Google penalty. This can damage your SEO prospects. Links that appear unnatural points to the low quality of the website. The content too is not of the desired quality that failed to attract good quality links. Moreover, it shows that you might have engaged in unapproved and unethical practices of buying links that resulted in indiscriminate link acquisition without any regard to its quality.

Before disaster strikes, it is advisable to undertake regular cleanup programs to weed out unwanted links of inferior quality. To know more about the origin of bad backlinks and to keep your website free from it, pay attention to the paragraphs that follow.

Identifying bad backlinks

How would you know which links are bad? As a thumb rule, you can look at the origin of the links, the websites from where it comes to determine whether it is good or bad. Often, you could make out the link quality easily while at other times you have to assess the website quality from where it originates to decide its fate. If you find that the website from where it comes could affect your SEO prospects adversely, it is a sign that you keep away from such links. Knowing about some categories of websites with specific link characteristics would help easy detection.

Beware of websites that cater to SEO only

You might come across some sites loaded with a variety of content that appears attractive prima facie, but on closer inspection, you would find that the content appears quite incoherent. There is no specific purpose of the content of such websites, which mostly use TwentyEleven WordPress themes. Such sites serve no purpose except for providing links to other websites. No other websites offer links to it, and even if it does, it is part of a clandestine link network created just for linking to the wretched sites.

Over-optimized anchor text in links

When you create links with the backlinks to your website, you should normally use the website name as the link text or anchor text. Sometimes, the URL becomes the anchor text. If you receive plenty of backlinks from websites that link to your site by using exact keywords, it makes the links appear suspicious, which it truly is. Being too specific with anchor text that corresponds to keywords is a sign of poor quality backlinks that you should avoid.

Reject links that originate from comments of other websites

If you receive a steady stream of comments from some websites that appreciate your blogs, posts or other content, you should take it with a pinch of salt. These are mostly the handiwork of spam bots that lure you to invite links from those websites that are simply not worth. Avoid falling into the trap of comment spam links that affect the health and prospects of your website.

Consider the country of origin of the website

If you have a business interest in one or some specific countries, you would like to interact with sites belonging to those countries. If you market in the US only, how does it help if you get customers or links from Japan? Links received from unrelated geographical areas carry no value for your business and best avoided.

Removing backlinks

You can arrange to remove unwanted links in various ways. The easiest way is to contact the website owner from where you have received the link and request him to remove it. In case you receive any hostile response or no response at all, you can disavow the link. Another way is to identify the pages on your website that receives the links, and if possible, you can remove the page.

Link removal comes with its share of demerits, as you are likely to experience a temporary drop in traffic. Disavowing too many links could send a signal to Google that your site is uninteresting. However, if the choice is between the devil and the deep sea, you know what is best for you.

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