It may sound surprising, but despite the emergence of multiple search engine optimization trends, many websites don’t match minimum requirements to optimization, technical state, and other ranking factors. Besides, many recent SEO-trends remain popular from year to year. Therefore, we will discuss the most prevalent trends like adaptability, promotion in mobile search and content marketing.
- Voice Search Optimization
One of the upward trends in SEO optimization is voice search optimization: experts predict that the growth in a number of voice search queries will make up 50% by 2020. Optimization for voice search is different from common approaches used to work with Google. Therefore, SEO tools are on the edge of big changes. In other words, brands should optimize their sites for voice search keywords. Experts specify six keywords that should be used for promotion of websites with the help of voice search optimization: “who”, “what”, “where”, “when”, “why” and “how”.
Besides, voice helpers like Alice or Siri are growing in popularity. In 2019, roughly 20% of queries are made by voice, and more than half of these queries are performed by males aged 25-34 (38% of all users). As voice queries are longer than those that are typed on keyboards, experts encourage brands to optimize resources to long key phrases. Also, they should take into account the phrases people tend to use in colloquial speech.
Experts classified queries by customers’ intentions for the purposes of brand promotion:
- queries that start from “which” relate to the search of general information
- questions starting with the question “how” indicate users who are ready to get into details
- users entering queries that start from the word “when” are, most probably, ready to consider purchasing options
- phrases beginning from the word “where” indicate potential customers who are ready to purchase something
This information can be used for brand promotion with the help of voice search optimization tools.
Voice Search Optimization based on official source information: https://support.google.com/websearch/answer/2940021?co=GENIE.Platform%3DAndroid&hl=en
- Fast and Responsive Mobile Sites
Another promising trend in SEO is stimulating website traffic with the help of mobile devices. Free SEO tools widely available on the internet help track mobile traffic as well as traffic performed with the help of laptops and tablets. Priority indices will play a significant role in website ranking. The absence of a website mobile version will mean a catastrophe for any business since growing numbers of websites are viewed from mobile devices. Therefore, more attention should be paid to the responsive design of sites. Sitechecker.pro audit tool checks the usability of your website and user convenience from various devices. Also, it gives advice regarding its improvement.
Blog statistics depend on its theme. For example, visitors browse a blog about psychology with the help of smartphones and tablets in 70% of cases, while SEO-blogs are viewed mostly with the help of desktops. However, the recent tendency is that more queries are registered from mobile devices. Therefore, you should optimize your website to mobile users if your users access it with the help of smartphones.
An investigation was made of how the speed of loading mobile sites affects customers.
- Beware of Backlinks
Backlinks remain the most important elements of SEO promotion in 2019. However, you should be very careful with backlinks sources. Last year, Google noticed the increase in spam-links coming from guest posts. Probably, Google will track these articles in the future. This doesn’t mean that you should say “goodbye” to guest posts, you just need to control them with the help of SEO audit crawl and don’t allow them hampering your website reputation. For example, make sure that your guests’ publications don’t contain more than one link to websites they are promoting. Get links from several sources by looking at your competitors’ backlinks instead of choosing one way to get links and use it until you get hit by Google sanctions. Google will evaluate this strategy more positively.
The company Moz conducted research on how the penguin update affected the sites and what algorithms affect their ranking.
Learn about the research here:https://moz.com/learn/seo/google-penguin
- HTTPS Use
In 2014, Google approved safe connections and started to use them as ranking factors. Safe connections marked HTTP-sites in Chrome as unprotected that scared away users who saw this. If your website is still HTTP, most probably, your ratings are lower than they could be. Have this in mind when trying to increase your ratings in Google.
Read more here: https://support.google.com/webmasters/answer/6073543?hl=en
- Earn Trust of Your Audience through Brand Building
The absolute majority of users don’t go farther than the first page of Google. If they can’t find a needed brand name on the first page, it doesn’t exist for them at all. Even if your website appears on the first page of a search, this doesn’t mean that it receives more clicks because there are other websites on this page as well. Use online checker to check your website statistics. However, your chances for success are higher when your brand becomes more recognizable. Creating a brand is a part of successful long-term SEO strategies. Use high-quality content to promote your brand and earn a good reputation. Social media is an excellent tool for receiving feedback from the target audience. Also, track online feedback to address negative comments on time. The more information people receive, the more positive comments will appear online. This will make a positive impact on your brand image and website promotion.