The internet together with digital marketing has made the marketing industry a complex and dynamic entity. It now offers brands and businesses a wide range of options to connect with their customers.
Even though digital marketing has opened a new marketplace for businesses, it is shrouded in myths and misconceptions. The ones who believe in such myths are missing out on opportunities digital marketing has in store. Let’s try to debunk some of the most prevalent myths about digital marketing here.
Myth 1: Digital Marketing Is Not For Small Businesses
Many if not all small business owners have an opinion that digital marketing is only for big-shot large corporations who have fairly large marketing and operational budget. But this is nothing more than a big misconception people have about digital marketing. A digital marketing company offers services and tools that a small business can use to perform even big business activities. These readily available tools are helping businesses communicate and engage with their customers even without a call center in place. It is enabling businesses to sell their products globally even if they don’t have a physical shop. Without even an in-depth marketing research, it has become easier for businesses to get insights and analytical data on customer’s buying preferences and behaviors.
Myth 2: High Website Traffic Is Must For The Success of Digital Marketing
Of course, a large amount of traffic on the website opens a path for the potential customers to connect with your business, but no one can guarantee that each of these website visitors will turn into a paying customer. When it comes to attracting visitors on the website, the strategy should be to focus on quality rather the quantity of the visitors. Through digital marketing, you can attract targeted visitors to your website who are most likely to convert into a sale.
Myth 3: It’s Just About Creating A Website
Many businesses believe that a strong digital presence can be gained by simply putting up a website of the company. Without having to update its content regularly, it will keep getting visitors. But is this really enough? With the internet technology and the online marketing constantly evolving, the marketplace has become a dynamic one. Customers seek new information about products and services. A website whose content was updated last a year ago will most likely get a pass from today’s consumer.
Myth 4: Any Content Will Work In Digital Marketing
Ask any top digital marketing agencies the key to the success of a digital marketing strategy and they will say ‘Content’. But having said so, it doesn’t mean that any content will get you up ahead in the game of competition. In digital marketing, producing and disseminating high quantity of content will do more harm than good, especially if the content used is not relevant to the end consumers.
A good digital marketing strategy involves creating good, high-quality content that is relatable to your audience. Moreover, search engines also prefer original and high-quality content.
Myth 5: SEO Is No More In The Game
Even with social media emerging and evolving continuously, search still dominates the main source of website traffic. Users prefer using search engines to find brands, companies, products & services, and this trend is most likely to stay this way for quite a long time. Digital marketing plays a crucial role in helping brands rank higher in these search engines, ultimately bringing brands closer to their audience.
So, make sure you pay heed to these myths and never let them come in your way of succeeding online and achieving desired outcomes.