Full-length content is a great way to provide comprehensive information about a given topic to the target audience. You only have a few seconds to grab the attention of your reader. If you are unable to do that, they are likely to move on to a site that can help them get what they wish for. Remember, your readers are looking for valuable, understandable, and easy to navigate information. All this is possible when you employ the right platform.
There are lots of platforms available to put on your content. However, one platform that has anonymously gained the reputation of being user-friendly and effective for posting full-length content in WordPress. Hence, you see reputed WordPress development company in the USA being in huge demand when it comes to publishing full-length content. Typically, when we talk about WordPress, full-length content range over 1000 words in length. So, now the question is: Why on Earth should you spend time on creating full-length content?” There are several reasons for it.
- You can increase the time spent by your visitors on your site. It has been said that the longer the content, the better are the chances of users to stick around at your page for a long time. It can even convince them to view your other pages too!
- Search engines have a liking for full-length content. A search conducted by Backinko suggests the search results that get displayed on the first page of Google SERPs have a word count of 1,890 words on average. So, in case you wish to rank higher on Google, writing full-length content is the right strategy.
- Full-length content tends to get more shared. By increasing the word count of your content, you are also ensuring that it gets ample of traffic on social media accounts.
These are some of the reasons that are based on SEO. However, there are other reasons too that encourage you to write full-length content for your target audience. For example, it enhances the overall user experience of your site. If your full-length content is easy to navigate, it can make it easy for visitors to search for the information they are looking for. This way, it assists in creating a positive experience that encourages them to come back when they are looking for specific answers about a particular topic.
Now, the question is, what is the best way to create full-length content with the help of WordPress? We will try to answer this question by looking at some tips in the forthcoming sections of this write-up. With the help of the tips, we promise that you will be able to take advantage of your WordPress site through proficient WordPress development services with full-length content pieces.
Opt for the Appropriate Topic:
We all know that writing is an art that involves justifying the topics that your readers are interested in. Research on the different types of things that they are searching for. Alternatively, try and find out solutions to the most common questions being asked. By providing relevant information to the readers, it becomes possible to put in their trust in you. This way, they will perceive you as an authority on the topic.
You can do this by visiting Quora and trying to find out questions being asked in your niche. This way, you can adjudge the kind of topics that your readers would be interested in. Next, you can employ social media analytics and conduct the same exercise. This way, you will able to evaluate the trending topics. You can do the same thing with forums and other online spaces in case your budget for research is low.
We also recommend you to employ Google Trends and Google News to view the different things people are searching for and reading the most. In case you have more money to spare, we suggest you search for some trending topics by going through research tools like Moz. This way, you can ensure that your SEO and content marketing is on the right path.
Write Evergreen Content:
Several topics have an expiry date. Alternatively, some are in high demand for a short while. These types of contents include press releases, general updates on events, or anything else connected to announcements, brands, and so on. Several brands jump on these trending topics and post them. However, these are not evergreen contents. You need to write on things and issues that stand the test of time. Since you are going to spend a lot of time creating this content, you need to have ample time to take advantage of it.
You can take advantage of several tools like the Coshedule plugin that can assist you in planning your content and different updates such that your content remains fresh and exciting for your readers. With the help of this ingenious tool, it is possible for you to collaborate with your team and assign tasks, understand the crux of your entire marketing strategy, the best time to post, and much more.
Employ Tools for Editing and Proofreading:
It is never easy to edit and proofread once you have finished writing a full-length content. There are several grammar mistakes or spelling mistakes that are never good for your reputation. However, you can always employ tools to get better in this area.
Use Grammarly to intuitively scrutinize your grammar and spelling mistakes, punctuation, and styling mistakes. It is much better than your default proofreaders like the ones you see in MS Word or Google Docs. You can avail it for free. However, if you go for the paid version, it is possible to check plagiarism effortlessly.
We also recommend a free proofreading plugin by Scribit that can directly be used in WordPress. Once you have set it up, it highlights all your mistakes while being typed. The mistakes can even be reflected in a separate window.
Create Your Content in Such a Way That It Becomes Shareable:
People love sharing content that they find exciting and perceive that other people would find it interesting too. Ensure that your content is easy to share so that it can expand your reach and have the desired impact on full-length write-ups. The great news is when you use WordPress, there are lots of social sharing buttons to choose from.
AddThis consists of a few plugins that can be employed to make the content more shareable. You can swiftly and effortlessly integrate floating share buttons; social profile follow buttons and other related posts. Register for a free AddThis account to effectively use the plugins. You will also be able to check analytics related to your page views, top shared content, referral networks, and much more.
Create Content with Proper Formatting
Readers like content that is easy to digest. They are looking for precise pieces of information to help them get the requisite information. This can be done by formatting your content with concise heading, subtitles, and lists. This makes it convenient for the readers to skim through the full-length content and quickly learn the crux of the topic in hand.
One thing that can be done to ensure that is by adding a table of content to the write-up. This can act as a blessing in disguise for the readers. In case your WordPress theme does not have this particular feature, you can employ a plugin like Easy Table of Contents. This plugin quickly adds a Table of Content to your content piece. It automatically grabs the headers. It is even possible for you to opt for a Tables of Contents style, bullet formatting, hierarchical support, smooth scroll, etc.
These are some of the best ways to make the most out of full-length content with WordPress.