Designing the perfect e-commerce platform has become one of the crucial factors that determine the business’s growth. This upgraded virtual best friend of a business plays a vital role in the performance of operations. Be it the retailer setting up their stores online using B2C websites such as Amazon, eBay, and Shopify, or big brands like Zara or Suit Supply, the eCommerce platform has become the new reality for small-time sellers and retail giants likewise. Let’s discuss some critical approaches that can be adopted for designing the perfect eCommerce platform.
How to design your eCommerce Platform?
A perfect e-commerce platform should comprise multiple ERP applications. These applications may include customer relationship management (CRM) software, sales log and inventory keeping software, financial module software, to name a few. Thus, the perfect eCommerce platform assists a business in multiple operations. Here are the few benefits that a business derives from an eCommerce platform.
- Monitor your overall business
With a one-tap and on-the-go monitoring solution for your business, you can now remain updated with the performance of your business. In addition, the dashboard for your e-commerce platform can display various statistics, from the total revenue accumulated to the statistics of your product sold on multiple websites.
- Devising new strategies
The daily update of your business scenario shall be of immense help while devising new strategies. A sudden spike or decline in sales would help you enforce relevant strategies for the situation. With the constant updates forecasting, the patterns shall also be relatively simple. One can always be prepared with what strategy to implement now and what to deploy in the coming time.
- Keep in check of your goods
With the inventory levels available always-on display, one would now be able to better keep track of the stock of materials. This will ensure that no opportunity is lost due to inventory going out of stock. Furthermore, with this feature of your eCommerce platform, you can also integrate tracking shipments with stock tagging to better devise a plan of selling out your inventory as quickly as possible.
- Simplify tracking throughout multiple platforms
A seller with listings on various websites can now monitor the real-time dynamics using one e-commerce platform. This shall be time-saving rather than manually keeping the logs and clustering up numerous data streams.
- Identify the bottlenecks
With the cutting-edge monitoring system of the eCommerce platforms, identifying the bottlenecks is now easier than it ever was. The simpler patterns and much more visible statistics of the eCommerce platforms can help identify the factors hindering the business goals. Moreover, once identified, a particular strategy could be devised and deployed on the spot to improve performance.
- Simplify your operations
From the chatbots on tour websites that help the customers with their queries to the customer information for each buyer, there is big data floating around these days. The correct alignment and utilization of this information is the key to making your e-commerce platform more effective. The shared cloud databases or the individual-designed on-premise databases can help you achieve the simplification and efficient utilization of the data.
What shall really matter from this point forward is the perfection of the eCommerce platform. By integrating all the points discussed, a business can not only automate but also flourish.
Of course, all of these activities cost a significant investment of time and money. Instead of doing it all yourself, you can find a platform that already does most of the work for you. Maropost is one example of such a platform. With an integrated offer of Marketing Platform and Commerce Cloud, you can trust Maropost to automate your email, SMS, order management, shipping labeling, and much more.