Identify The SEO Challenges Before You Hit a Roadblock and Know The Ways to Circumvent It
Staying isolated and living in your own world is not at all good when implementing SEO for your business. For doing well in SEO, you need to have your eyes and ears open and be aware of the industry practices so that you can foresee the challenges that lie ahead. Since Brooklyn SEO is now part and parcel of any business and perhaps the only way to survive in an intensely competitive world, you have to know the obstacles that you are likely to face. The earlier you can spot the challenges, easier it will be to work around it so that you keep moving ahead. As SEO has evolved, the hurdles have also become complicated. Let us try to find out some SEO challenges that your business is likely to face and the ways of overcoming it.
Creating dedicated pages for individual keywords
As SEO has evolved, the tactics that had worked earlier have now become redundant. It used to happen that to derive the maximum exposure from keyword variation, SEO experts created an entire page for the specific variety of the keyword. Although it had worked well at that time, it would not take you anywhere today because you are sacrificing usability.Things have changed since the launch of Google’s Hummingbird update that allows search engines to dig into the context of the query. The search engine algorithm now takes a more topic matching approach that does away with the need of having separate pages for keyword variation. Instead, a single page is just enough to cover all variations of the keyword.
Today, the right approach should be to focus on publishing high-value content instead of developing keyword-oriented content. As search engines understand the context of the query, it could link all variations of the keyword to the appropriate content.
Keyword stuffing – what is the limit?
Keyword stuffing is bad for SEO – it seems to be a no-brainer, but still, the topic keeps coming back. The reason is that none of us knows where to draw the line. No defined numbers are available that tell you are overstepping. An easier way to avoid the penalty is to use keywords in the headings and Meta descriptions. What do you get from it? More keywords often confuse searchers who are unable to decide whether to click on the link and quietly keep away from it.
Instead of using too many keywords with little or almost no distinction between them, make it more natural by putting lesser stress on the raw keywords. The emphasis should be on some of the critical elements of the keyword, which is a much more efficient approach that might take some time but would help websites to earn better ranks.
Is your website mobile-ready?
We all know how important it is for websites to adopt responsive design so that it displays immaculately on smaller screens and gives the same viewing pleasure as of the bigger screens of desktops. However, this is just one of the many aspects that make a website mobile-friendly. Have you addressed the aspect of content optimization for mobile devices? The behavior of mobile users with the content is quite different from the behavior of desktop users. Mobile users have their own ways of searching by using voice or shorter search terms and typos that necessitates separate keyword research for mobile users.
Optimize the content for mobile users to make it mobile-friendly. Use the headline fonts with care so that it does not cover the larger part of the screen, select proper font size for the content so that the user does not have to strain the eyes and leave an adequate amount of white spaces that provide relief.
Excluding the social media from the SEO strategy
Despite the fact that the reactions of the social media do not influence search rankings, you should not fall short of using its other benefits for SEO. Searches do not happen on the search engines alone but also on the social media as people look upon it just as they do for search engines. The social media profile helps to acquire backlinks organically, which is an excellent way of enhancing the value of websites. If you do not include social media in your SEO strategy, you are hurting your SEO prospects.
Disregarding the local perspective
If your SEO strategy is missing on the local parameters, you are underutilizing the powers of local SEO. Google has confirmed that four out of five mobile searches focus on local business and 18 percent of those end up making a purchase. Add the local flavor to your SEO to reap more benefits from the SEO campaign.
Staying aware of the changes and best practices of the industry keeps you ahead in the competition by increasing the search visibility.
Author bio: Nikita Berry is a digital marketer and owner of a Brooklyn SEO company. Having worked for twenty years in the industry, she has seen the evolution of SEO from close quarters. She is so fond of writing that she never misses an opportunity when invited for viewing her opinion about the industry practices.