Having a website is fine. A variety of conventional businesses still do not own a website because they are either ignorant of the mass population of the internet or they tend to restrict their operations to a locality. The purpose of having a website is not limited to ensure web presence, but to attracting visitors and generating leads.
Marketing of a website is as significant as that of a local brick and mortar store. The people don’t bother even to enter if they don’t display an attractive product or sale offer. If you are unable to market your website online, your business stands nowhere. Any online business starts with WordPress web development, but it requires effective marketing strategy as soon as it goes live.
Even, the basic factors of search engine optimization and marketing are tackled in the development phase like mobile responsiveness, and on-page SEO. But, to excel in your market and bring in more traffic, you have to go a step ahead and come out of your comfort zone and experiment different methodologies. This post is about exploring different ways of marketing your WordPress website in order to gain more visitors and gain the fame your business deserves.
Unleash the Power of SEO
According to web presence solutions, Google accumulates around 76% of worldwide search traffic on desktop screens. Among several search engines, Google comes first in the mind of people when they need to search for a product, service, brand, etc. you might be missing out on a great volume of traffic for skipping the SEO.
Chase search engine ranking factors right from setting up a website. If you want to select WordPress as a CMS platform for your website, you need to ask the developer for an SEO friendly theme. It results in better website performance, mobile friendliness, the accuracy of code, and structured data. A beginner blogger or online store owner demands a few features but forget to make sure the website is SEO friendly.
Take a step ahead in SEO and configure basic details once your website is live. Write catchy and attractive Meta titles and descriptions for your web pages to ensure a higher click rate that brings in more organic traffic. For on-site settings, you can seek assistance from tools like Yoast SEO, structured data schema, etc.
Once your WordPress website is all equipped with the basics of optimization, proceed to advance SEO that includes the creation of business profiles, directory listing, writing blogs for guest websites, forum posting, blog commenting, social bookmarking, etc. off-page search engine optimization is effective and long-lasting. It helps you derive all the relevant traffic from the top search engines.
Move on to Social Media Optimization
SEO helps you drag potential customers from the search engine, but what about the hefty volume of users on the social media. They can also be reached and converted into your fan following and customers later on. Social media networks are among the most vibrant platforms to connect with the people who need the products or services you offer.
Before creating profiles on different social media networks, you need to select the right ones for your business. For example, Facebook works well for a company that is based on a business to customer model, whereas LinkedIn proved to be more effective when it comes to business to business communication. In the same manner, when you need to connect with artistic-minded people, you turn to image focused platforms like Instagram, Pinterest, Behance, Flickr, etc.
Once you select the right social media networks for your business, start creating profiles that portray exactly the same what your website exhibit. Pursue relevancy between your different social profiles and develop content accordingly. Lengthy and informational articles work well on Facebook and LinkedIn, but Twitter demands short and crispy content. Have a team of social media and convey your company goals, so that they can work incongruence to the organization.
Spend on Advertising
SEO and Social Media Marketing (SMM) are somehow considered affordable. I mean you can start doing a little bit of search engine optimization on your own, or hire a junior resource to manage both SEO and SMM for you. But, when it turns to direct advertising, you need to spend more. It lets you allocate a hefty amount of budget and select various mediums. You can include both digital and conventional advertising tools for increasing traffic.
The digital advertising includes showing off in Google, Bing, Yahoo, Facebook, Twitter, LinkedIn, and relevant websites. Every advertising company has its own program that charges you per click, visit, impression, or action completed.
For example, Google may charge $1 to $2 for a user who visits you through a highly competitive keyword. In this case, the cost of advertising escalates with respect to the increase in traffic to your website. These pay per click (PPC) programs are often expensive for a startup that’s why they tend to find alternative solutions. One of the recommended solutions is to rent header space on a prominent blog or news website relevant to your business niche. It is a cost-effective option as the website may charge a lump sum amount for an entire week or month.
In addition digital mediums of advertising, you can utilize the conventional ways of reaching out to your target audience. It depends on the nature of your business. If you own a classified website or a mini garment store, you can even produce a video ad to be telecasted on local media.
Retarget Users with Email Marketing
Email marketing is one of the rewarding promotional strategies because it is like interacting with the kind of visitors who are more likely to convert. Gone are the practices when companies had to bombard personal inboxes of users without their consent.
The effective method is to earn email subscribers from your website or different mediums. Let them share their personal email addresses so that they try to open and read the message you send them. A small to medium business that deals with a set of products may not want to create different lists of subscribers. But, a medium to large enterprise surely needs one.
Start segregating your subscribers with respect to their interests. For example, a user subscribes to receive updates about jeans for men but being, a multi-store website, you send out details about women jeans as well. If he is not interested in receiving information more than what he needs, he will more likely unsubscribe. So, make lists and communicate the most relevant deals and discount offers accordingly. And, don’t forget to include an unsubscribe button to let them opt-out whenever they want to.
Influencer Marketing and Mentions
Want to boost traffic to your website along with credibility as well? Try influencer marketing for your business. It may require you reaching out to the influential personalities in your niche, offering them a free product or service, and request a favorable testimonial.
Most of the business executives, CEOs, and inspirational persons have an active fan following on and off the internet. They lead people in their domain who like to follow and trust whatever they do or say. Their single mention on a social profile, in a video or live conference, or recommendation to their followers is a surefire method of boosting your website traffic.
Optimize Visuals of Your Website
The internet users are attracted the most to Visuals that primarily include images and videos. We often argue that content is the king, but the way it is represented and optimized into your web pages matters the most.
You might spend a lot of your time, effort, and money in glorifying the website with creative images and captivating videos. But, if this content is not showing up in the searches, you may not receive the due traffic. Have high-quality product photography and add alt tags to make sure it appears in search results. Additionally, you can optimize informational videos so that users searching for a tutorial on video sharing website lands on your website as well.
Marketing has numerous dimensions. You can promote a website to gain traffic in every domain. But, to make it effective and result oriented, you need to select the right mediums. Search engines and social media are among the core sources of bringing you relevant traffic.
Selecting the best marketing methods depends on the nature of your business and website structure. WordPress, being an SEO-friendly CMS platform, has a favorable structure to increase your internet exposure, whereas other eCommerce platforms like Magento, WooCommerce, and PrestaShop also work well in gaining web rankings.
Asad Ali is an internet marketing expert for almost 7 years. He is currently working at GO-Gulf – a Dubai based custom web development company where he is working on numerous projects for SEO, conversion optimization and targeting relevant audience for the clients. You can reach him on LinkedIn.