WordPress has remained the greatest CMS the Internet has to offer since its inception in 2003. It has also been the biggest industry trendsetter throughout the 21st century. What trends have WordPress introduced in 2018? An expert from PaperCheap explores.
Simplicity Still Rules
Most modern websites have a lot of white space. This trend is expected to continue for quite a while due to its amazing efficacy. People nowadays are busier than ever, and they do not want to waste their time trying to dig through the never-ending drop-down menu. They want a clear message exposed right from the start.
The background should contain the minimum of objects and geometric elements. Nothing should distract the user from their mission. Your central message should be visible right from the get-go: it shouldn’t be blurred by the surrounding design elements.
Speaking about the central message, simplicity rules in content as well. You should try to be as specific as possible so that your reader knows exactly what you are doing. Marketing research reveals that websites with clear messages are doing much better than those that try to be unnecessary vague and artsy.
No Need to Stay Neutral
Up to this year, neutral and unassuming colors have dominated the online landscape. But the revolution has broken out. Brutalist websites with bold combinations and acid hues are now in trend. Super-saturation and gradients are making a come-back.
Skinny typefaces have also been relegated to the past. They are big and bold now, marching at the forefront of any website’s marketing campaign. Typography has grown large, seemingly trying to signify the newly restored faith in the importance of content writing.
The monochrome world went out of favor, which is good news for those of us who are sick and tired of its fake polished feel. The real question here is where the tacky ends and the brave begins. Millions of web designers around the world, as well as regular WordPress users, will have to answer this question in 2018.
The Brave New World
Video integration is not a new thing. Still, so many websites used to ignore the option with a surprising fervor up until now. Even though the saying is “a picture is worth a thousand words,” I believe it needs some revising in the 21st century.
In 2018 many websites are offering guided online tours or ads of their products or services to lure you in. Some go so far as to implement VR optimization in their themes. Although those are no quite that common yet, as not every user can splurge out on an expensive VR headset.
While web designers have been bashing Parallax effects for the past forever, some tend to realize that they just need a bit of tweaking. So, animations are becoming more complex and user-oriented. Now they are there not just for aesthetics. They serve an important purpose of guiding a user towards their goal.
The biggest news in the sector was Gutenberg – a new editor plugin developed on GitHub in order to make WordPress customization more intuitive. Unfortunately for its creators, it has not received stellar reviews, with many businesses leaning towards more traditional page builders.
Themes are no longer ordered and uniform. They have thrown off the shackles of geometry and got slanted, asymmetrical, and broken. Along with the so popular bold and incongruous color combinations, they are truly a powerful rebellious movement in WordPress.
What about much-feared multipurpose themes? They are no longer the repositories of heavy coding and failed optimization. Today they are the new wave. Unlike their more straightforward predecessors, they offer a variety of templates to choose from and enjoy.
Still, despite the blinding brightness, bizarre layouts and unlimited options themes secretly stuck to their beloved simplicity. Good luck finding a mega menu on any of the top websites. It is true that the elements got brighter, bigger, and a bit distorted, but the overall picture remains the same.
Who knows how long the rebellion will last? If businesses realize that the end user would rather interact with the good ol’ peach and mint blotched over the hierarchical grid, the change will be reversed. It’s just too early to tell.
Quality Is the Priority
We’ve already mentioned that the website owners have started to realize the importance of good content. They are now more willing to pay for well-written texts, as even the most responsive and optimized structures cannot make up for the lack of conversation between the user and the company.
Apart from content, companies are also seeking unique themes and photos for their WordPress websites. Stock pics, as well as free themes, are easy to get, but not only Google will despise you for using them. Simple users can spot the lack of ingenuity too and will often intuitively abstain from using such a website.
So, these are the main WordPress trends of 2018. Some of them are definitely moving the industry in the right direction (like the emphasis on quality), while the others are just a tribute to fashion (like broken grids).
But if you work with WordPress, you’ve got to take note.