WordPress websites offer much more SEO benefits to marketers than you might know!


Having SEO friendly websites is must but equally important is to create search engine friendly content, whether it is text-based or images. Only search engine friendly content is capable of driving more traffic to websites. Viewers get attracted to content that conveys value and stays closely engaged while moving in the direction of making purchases.  WordPress websites are SEO friendly by default, and you can enhance its friendliness by using proper plugins to achieve your marketing goals. With more than 50,000 plugins available from the open source, the opportunities of making marketing gains from WordPress websites are almost endless. However, you must understand the SEO features of the site very well and be conversant with the best practices in SEO to reap the benefits of online marketing.

Even without using plugins and by just utilizing the inbuilt SEO features of WordPress websites you can make good progress in SEO. The more conversant you are with the WordPress features, easier it becomes to run the SEO campaign. The powers of WordPress originate from its search engine friendly and user-friendly features. Setting up WordPress websites is so easy that you would lament why you had not tried it earlier. In this article, we will explore the aspects that make WordPress the unmatched CMS of our times and a favourite forSEO companies as well as marketers.

The code is clean and simple

To facilitate crawling by search engine bots that is essential for indexing web pages, WordPress uses very simple and plain code. As WordPress is an open source platform, it undergoes continuous development that improves the features and functionalities as well as the security features. The improvement increases the search engine friendliness of the CMS, and you are likely to earn higher ranks in search results.  To enhance the website performance concerning friendliness towards search engines you can choose suitable WordPress themes and plugins.

Customize the permalink structure

The web address is the permalink of your website, and every web page, categories, posts and tag archives have permalinks, which are permanent URLs.  URLs create the link between the web page and blog posts.  Permalinks might look like this – https://www.goodhousekeeping.com/p?=17.  Search engine bots cannot crawl the content and web pages by looking at the URL that appears too difficult to decipher.  To make it easily recognizable and readable by search bots you can use the feature of WordPress that allows customization of your URL permalinks.  You can add a clear description of the content of the pages together with focus keywords, thereby making URLs friendly to search engines.   The description might include the post name, category, and date to express its relevance to the content.

Unique Meta Descriptions

The snippet that contains an outline of the contents and appears just below the link in the SERP has a technical name known as Meta descriptions.  The summary of the content captured in the snippets tell viewers as well as search engines what the content is all about. For increasing the visibility of website and posts, you have to create attractive and unique Meta descriptions that are engaging too. Making Meta descriptions search engine friendly would help to earn higher ranks and increase click-through rate.  The default WordPress features allow you to create Meta descriptions in the way you want and you can make it even better by using suitable plugins that can create Meta descriptions automatically.

SEO friendly titles

With WordPress, creating SEO friendly titles for blog posts is a breeze.  For earning higher ranks in search results, titles or title tags of blog posts are very critical.  While search engines use title tags to understand what the post is about, searchers create the most critical first impression about the content by looking at the title.  WordPress allows you to optimize title tags to make it search engine friendly. By placing keywords at the beginning of the title, you can ensure that search engines take note of it because search engines give more focus to the initial words of the title.  By using the All-in-one SEO plugin, you can create relevant, unique and search engine friendly title tags.

Use of tags and categories

By using the features of categories and tags, you can create a better website structure as visitors would be more comfortable in navigating across the website with ease. Taking up the signal of user satisfaction, Google would reward you with better rankings.  Just as books have a table of contents and index to guide readers to the appropriate pages, websites too, similarly use categories and tags. Categories are the table of contents and tags are the index that aid search engines to figure out the content.  Google takes notice of tags and categories when indexing pages and this is the reason why these elements acquire so much importance for marketers.

Creating XML sitemaps is easy

You can create XML sitemaps with WordPress and submit it to the webmaster tools of the search engine. By using the XML sitemap, you can tell the search engine bots about the locations of all web pages and posts on the website.  Sitemaps are the GPS of sites that facilitate the navigation for users and search engines for better crawling and indexation.  Once again, you can fall back upon innumerable WordPress plugins that come in handy for creating XML sitemaps.  Google XML sitemap plugin is very useful, and you may try out other plugins of your choice.

Related posts link up

Older posts never go out of sight when you create websites on WordPress themes.  You can create a link to the older posts within the new content by using related posts plugin. It is very easy to create links to your older posts and extract more SEO juice from it by capitalizing on its inherent value. The drag and drop feature of the plugin makes it incredibly easy to add related posts to new content.

WordPress themes and plugins have revolutionized the approach towards SEO by making websites friendlier to SEO than ever before.

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