WordPress is undoubtedly the most popular web publishing platform and CMS. Other than blogs, web shops, and company sites too function on this CMS. Furthermore, web designers are impressed with WordPress’s wide range of adaptations and versatility. Personal and professional bloggers love WordPress for its simplicity and efficiency.
About 25% of the best websites around the globe, which includes Mashable and TIME, are designed using WordPress. Being a simple and hassle-free blogging system, WordPress requires zero or minimal know-how on web design, coding, and other technical aspects. This is where the aspect of PHP comes in.
WordPress and PHP
Simply put, PHP is a scripting and programming language. It’s used to build interactive websites. WordPress has been written with PHP, which akin to the site is an Open Source. To use WordPress, you are not required to be trained in PHP. Most WordPress users today aren’t aware of coding or programming in PHP. But, if a WordPress user wants to generate plug-ins, themes or modify WordPress features with filter actions –it’s essential to know thefundamentals of PHP syntax in addition to CSS and HTML.
However, the user base for WordPress is increasing! And a dynamic CMS as this often breeds several questions in mind. Here are three essential and interesting WordPress SEO related questions along with the answers. Knowing the answers will enhance your in-depth knowledge of the CMS. You will be able to steer clear of pointless WordPress SEO myths.
Question 1 –Is WordPress Search Engine Optimized?
First and foremost, there’s nothing called a search engine optimized CMS. WordPress, however, is search engine friendly. But to get the best outcome, users need to engage in some manual work. Simply, by opening up a WordPress site will not boost your page rank on its own.
Why this misconception,i.e., WordPress is an “SEO Optimized CMS” still prevails? It’s because CMS vendors often use it as a USP. This myth gets reiterated by CMS vendors at conferences and client meetings. They even add and showcase it in their marketing collaterals.
And the best part is it works! Leaders and business owners without a technical background don’t question the logic. As they aren’t able to differentiate between “SEO friendly” and “SEO optimized.” The truth is that WordPress provides a superb starting point! It enables you to create a website without spending excess money or time. And you can add in SEO aspects to it with ease.
Are you in Chicago and mulling on creating a site on WordPress? Do you want to know how SEO friendly WordPress is? If yes, then you can browse online and join hands with the best Chicago SEO company for professional assistance.
Question 2–Should you install WordPress on a fresh domain, sub-folder or sub-domain? Which is beneficial for SEO?
Do you already have a company website? And now you wish to add a blog? If yes, then this is a pertinent question for you. So where is it apt to install WordPress? Let’s have a look at the choices.
Usually, fresh domains are perfect for short-term campaigns. This comprises of product launches and the like! But hosting a WordPress blog on a new domain is a smart choice. You might not experience the exact SEO benefits as you enjoy for your corporate website. This is where an ace SEO consultant is required. Equipped with the assistance of the SEO consultant, you can connect with your target audience seamlessly. Simultaneously, you can carry on work with your creative team and avert any organic search debacle.
This enables content marketers to concentrate on the choices of its key audience. Also, by reviewing if your creative initiatives have a chance to work and manage the keyword plan of the site favourably, you have the scope to succeed more. However, the million-dollar question to consider right at the start is – if at all you require a fresh domain!
If you don’t, then you can host the blog on a sub-domain as well. Expert bloggers opine when you install WordPress on a sub-folder, its ideal for SEO.
Questions 3 – Does installing a WordPress SEO Plug-In indicate that you don’t require an SEO consultant at all?
It’s wrong to think of SEO as something “fast and simple to install”! It’s even wrong to label it as something “set and forget.” It’s not how SEO functions. Simply, put SEO an ongoing process. And it’s essential to align SEO with your brand’s end-to-end marketing initiatives.
Today, there’s no WordPress plug-ins that encompasses all aspects of SEO. When you configure the SEO plug-ins accurately, you are on the correct track to enhance your WordPress SEO. However, that’s just one of the many steps. There are other crucial aspects to this.
So, do you require an SEO consultant? Absolutely! An SEO professional knows how SEO enhances marketing, understands organic search and prevents you from committing critical errors. It’s crucial to have an SEO consultant by your side for the long haul. This way you will be able to boost your WordPress SEO from time to time.
Perhaps, few real-time instances will help in a better understanding:
- The moment you install a new WordPress plugin, theme or upgrade a plug-in or WordPress in general, your website code changes. If it’s not aptly accounted for, these modifications can hamper the site’s SEO, resulting in a ranking decline.
- Effective content marketing is vital for most online business. You can optimize your content for a set of keywords, sourcing the same from SEO analysis. This will go a long way to attract your target customers, involve them in your site and finally convert them into buyers. It will be tough for WordPress to singularly guide you on keyword trends, based on which your content needs to be created.
- Adding fresh plug-ins can also make your site slow. When your site slows down, it automatically gets a low rank on Google.
- Conducting SEO audits over a span of time will make sure your site is always optimized. Also, it will help you to stay ahead of the fluctuating SEO landscape.
The presence of a WordPress SEO consultant will be beneficial for you! Other than being able to use SEO plug-ins fruitfully, you can also increase your organic traffic. WordPress is simple to use and easy to browse. Being SEO friendly, WordPress SEO plug-ins can help you optimize this CMS. However, when you are aware of these three critical WordPress SEO related questions; you can understand it better than ever.