Key Web Design Elements That Help You Fetch Traffic On WordPress Websites

The corporate realm is now online. A website is not just a website anymore. It has grown to be an asset for a business. While building a site, the first thing to consider is its looks. That is the most crucial element. A website design decides what you want to show and how you want to show.

Web design of your website is like the first impression of your business for your prospects. You must make sure that it is easy yet explanatory. Gaining high traffic is the second thing that craves a business. If your website cannot attract traffic, then there is no use of your online presence. With this post, let’s understand how your web design can help you in fetching more traffic for your business website.

Without further ado, let’s get you started,

Your Layout & Typography

After visiting your site, for first few seconds your customers will look into your site layout. It will act as a gateway from where they might stay or leave your website.

They should feel welcome when they visit your website. Make use of white space to let breath the eyes of your visitor and use simple elements.

Typography is another element which refers to your website’s visuals. It is the visual representation of your fonts. It also includes the paragraph spacing and graphics accent of your web page.

Have a look at the layout of the Carsonified web page,

When you are targeting higher traffic to your website, you must get these elements right. Keep the use of color consistent with your brand. Imagine an image you want to set for your audience and then select the font. This way you can easily penetrate deep into the conscious of your audience.

Keep Your Website Resourceful

The only reason a visitor will stay on your website is if their needs are acknowledged. If your site fails to do that, then there is no other way through which you can stop your audience on your website. Always ready to give away some freebies such as ebooks and case studies. These resources highlight your excellence in your field which gives you credibility among your target audience.

See how Quicksprout always keeps their website a hub of resources.

Integrate Social Media With Your Web Design

Social media presence is one of the crucial parts of your online expenditure. It can give you reliable online visibility. Introducing social media buttons on your website will help your visitors to share your business on their social network. It will increase your website visibility and rankings in SERPs. In addition to that, it will also make your company brand well recognized.

Have a look at LearnBoost here. That is one of the best examples of leveraging Social media on your site. They use social media login setup to make sure that the visitor will be connected with them on a website via their social media account. It empowers them incredibly as the chances of them getting branded on social networks are high with this type of integration.

Well Strategized Contact Forms

Contact forms are excellent to keep the customer in touch. They empower your visitor to stay close to you. It also stops the partial communication loop and allows your visitor to share his/her views at the time of his/her convenience.

Never request unnecessary information in your contact form. You can ask for their names, email ids, and phone numbers (If necessary) in your form. Apart from that, like Hubspot, you may ask about their company. I like the way Hubspot designed its contact form. Asking information which is relevant to their audience. Have a look at the pattern they created. You can learn a lot from this contact form of Hubspot.

An Easy Navigation

Your website layout is majorly all about guiding your visitor to the place where they get answers. A visitor stuck in your website is a failure. To avoid that failure, you must structure your site in such a way that your visitor feel easy in finding necessary information about you.

Most of the web designers recommend keeping your website navigation traditional. It must be predictable so that your visitor can look for the desired solution quickly. That is crucial for your web design because if your visitor is not satisfied, he will never visit your site again. Bad news aye?

Check the website of Starbucks. It caters very simple navigation to its viewers to help them explore everything about their website and business.

Simple menu and a visible CTA button at the bottom. Very easy for the audience to find.

Final Thoughts

So, with these you can easily keep your audience engage on your website. Let’s see what we have discussed about in this post,

  • After visiting your site, for first few seconds your customers will look into your site layout. It will act as a gateway from where they might stay or leave your website. Typography is another element which refers to your website’s visuals. It is the visual representation of your fonts. It also includes the paragraph spacing and graphics accent of your web page.
  • The only reason a visitor will stay on your website is if their needs are acknowledged. If your site fails to do that, then there is no other way through which you can stop your audience on your website. Always ready to give away some freebies such as ebooks and case studies.
  • Social media presence is one of the crucial parts of your online expenditure. It can give you reliable online visibility. Introducing social media buttons on your website will help your visitors to share your business on their social network. It will increase your website visibility and rankings in SERPs.
  • Contact forms are excellent to keep the customer in touch. They empower your visitor to stay close to you. It also stops the partial communication loop and allows your visitor to share his/her views at the time of his/her convenience.
  • Most of the web designers recommend keeping your website navigation traditional. It must be predictable so that your visitor can look for the desired solution quickly. That is crucial for your web design because if your visitor is not satisfied, he will never visit your site again.

I hope that you like the post. Did I miss something? Let me know via comments. Till then keep your guard up and design your website strategically.

Author Bio

Morris Edwards is website Designer & marketing strategist from singapore. he is working with awebstar which is web designing company in singapore. He loves writing about new web design trends & share marketing idea about SEO, SMO, and SMM.

 

 

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