Implementing Artificial Intelligence to Get the Most Out of Digital Marketing
Artificial Intelligence have involved in our life very much. From office doors to smart houses, we are all surrounded by AI in our personal and professional lives. It is making our jobs easier and providing us with numerous opportunities in different fields. Out of all the fields, marketing is the one, in which AI has been utilized to a greater extent.
According to a survey conducted by Salesforce, 51% of marketers have already implemented AI in their marketing plans, and about 27% are planning to use it in the coming years. Since marketers are implementing AI in their digital marketing strategies, they have analyzed customer behavior, created user-centered content, and provided unhuman support to clients. Let us have a look at some of the marketing sectors where AI can be implemented to boost your marketing campaigns.
1. Content Creation and Curation
AI may not be intelligent enough to respond to the reviews of your customers in a personalized way or write a blog for your website. However, it is smart enough that it could benefit you analyzing the data by creating reports for you. Here is an example of a report created by AI.
Forbes and Associated Press are using tools such as Wordsmith, Articoolo, and Quill to generate automated content. More than 850 contents on Washington Post were powered by Heliograph during Rio Olympics and 2016 US presidential elections.
Not only content creation, but content curation is also a part of AI technology that is utilized to increase customer engagement. Product recommendation based on the previous sale and the content like ‘Other customers also bought’ are based on AI content curation. Amazon and Netflix more often use this.
2. Email Marketing
It includes all the trigger emails that are sent to the customers on different occasions. AI is probably your best friend when it comes to sending personalized email to your customers. Below are some types of emails brands usually sent to their customers using automation.
- Welcome Emails when a customer subscribes to your website.
- Product recommendation emails.
- Abundant Cart emails to let your customer know that he might need to purchase.
- A birthday wish or special event emails.
- A thank you email after your customer has made a purchase.
3. Engagement via Chatbots
Believe me or not, you would definitely have interacted with a chatbot, knowingly or unknowingly. So many service providers have now introduced robots to support their customers on live chats. According to Gartner, about 85% of customer interaction will be unhuman by 2020.
There are so many benefits of using this technology. Reduced typos and handling multiple users at the same time are undoubtedly the most important ones. They never get angry and are always friendly to your customers. They save your data and always learn through natural learning processing and machine learning techniques. Machine learning utilizes previous information to make a new decision and that what makes it easy for these bots to respond according to the situation. Such impressive support helps to bring back a frustrated customer and improves your conversion rate.
4. Voice Searches
Smartphone speaker is one of the fastest-growing technologies. About 97% of smartphone users are already using voice searches to help them.
Some of the important applications like Apples Siri, Google Home, Amazon’s Echo, and Microsoft Cortana are making it easy for people to use voice searches by just clicking a button or using a voice search command.
Google created a Machine-Learning system RankBrain to get relevant results whenever a user searches through voice. It focuses on the human voice and interprets searches to provide users with the most suitable answer.
Get Ready To Utilize AI in Your Upcoming Marketing Campaign
If you haven’t introduced AI to your marketing strategies yet, I will recommend you to implement it now. It will not only provide you with the described benefits, but it also helps to:
- Predict user behavior through predictive analysis,
- Creating personalized designs and improving the user experience for maximum conversions,
- Introducing Adext for audience management and more.