How to Run Your WordPress Freelance Business

Your decision to start a WordPress freelance business will create many opportunities to grow and lead to a prosperous career. However, you need the proper focus for all your hard work and long hours to achieve success. Begin by using the following tips for running a profitable, growing business.

1. Use Online Tools and Automation Wherever Possible

Eliminate doing small and redundant tasks to give you more time to spend with clients. Online tools and automation can help with this.

  • Cloud-based team communication tools can help you coordinate the activities of your freelancers and employees with your own. Some of these apps may include virtual whiteboards, chat and other tools that make communicating fast and easy.
  • Similarly, project management apps can keep you and your team members working on their most important tasks. They also facilitate collaboration by storing all project-related information in one place.
  • Online wireframing tools can help you illustrate your designs before going to work. After receiving client approval, your online wireframing tool can streamline your entire workflow, from prototype to delivery.
  • You can also use online marketing automation tools to promote your WordPress freelance business, without using all your time. You can automate the collection of leads, publishing content, and analytics from a single virtual dashboard.

2. Be and Appear Professional

Always maintain a professional personal appearance. Otherwise, your community and your clients may not take you or your business seriously, including your fees.

Your website should inspire prospective clients to have confidence in your creative and technical abilities. For this reason, if you have a buggy, out of date and obsolete website, you may have difficulty attracting the clients you are aiming for.

Maintaining a professional appearance also means that you should avoid using a generic, “free” email address. Instead, set up email to work with your website domain to underscore the fact that you really do run a business.

As you complete projects, be sure to include them in your online portfolio – of course, make sure to discuss this with your clients first and ask them for permission to do so. Your past work can give new clients confidence in you as well as ideas for how they want their WordPress site to look and feel.

Rather than using handwritten forms, use invoicing software that creates professional looking quotes, invoices and statements for your clients. Ultimately, every point of contact between you and your clients should exude professionalism and competence.

3. Back Up Everything

Stop spending time hunting for your files and trying to figure out which copy contains the latest information. Likewise, protect yourself and your clients from accidentally deleted files and cyber attacks.

Most of your work depends on digital files, so make sure you keep them safe. Cloud technology such as Microsoft OneDrive can help you recover data lost in accidents and cyber attacks. In addition to simple file storage, OneDrive gives you a secure space for editing and sharing files. As you work, your file history is saved automatically, so if you can recover an earlier version easily in case you need it.

Using cloud storage solutions means you can access your data, even while away from your office, using your smartphone or tablet or computer. Furthermore, you can save time by always knowing where to find the files you need for work. Losing your accounting, marketing, sales, and operational data could cripple your business. Therefore, choose an online storage solution to keep all your data safe and easily shareable.

4. Build Relationships with Clients

Your WordPress freelance business heavily depends on word-of-mouth referrals and repeat business. You can encourage both of those things by building high-quality relationships with your clients.

Spend time getting to know each client, including the nature of their business and how it operates. Equally important, find out about their goals and how they want their business to evolve and look for ways that you can help.

Throughout your client relationships, maintain a professional tone. Also, provide seamless customer support before, during and after a sale. This can create a valuable and sustainable edge over your competitors.

Often, people will remember how you make them feel more than what you did for them. With this in mind, infuse all your relationships with respect, honesty, and generosity. Satisfied clients who feel good about you and themselves will often become loyal, repeat customers.

Maintain your client relationships even after completing their project. By following up you can gauge client satisfaction and take remedial action if necessary. Also, you might uncover new business opportunities. Most of all, you demonstrate that you value people more than profits.

5. Use Templates and Have Plugins Ready

Starting from scratch with every new account can waste time and introduce errors. Instead, create theme templates from your custom designs, so you can adapt and reuse them with future clients.

Also, create checklists to ensure that you never miss a detail as you work on a project. By the same token, standardize and document all your internal processes to eliminate guesswork and save time.

As an illustration, you spend a lot of time evaluating plugins. So, create a list of the ones you like to save time on research and trial-and-error tests. Also, you create free time that you can spend developing a healthy personal life.

In conclusion, you can use the above tips to run your WordPress freelance business efficiently and effectively. By appearing professional, using automation, building relationships, protecting your data, and streamlining your processes, you can consistently deliver fantastic websites. In the end, you will build a strong reputation in your industry and a fulfilling career.


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