How to Optimize Your Content and Earn Top Rankings

Everybody wants to be among Google’s top 10 search results. This is the dream of each entrepreneur and the most essential task of every marketer. They all know that web page content is no. 1 ranking factor on Google along with links. It’s a well-known fact, and Google’s Andrey Lipattsev explained it precisely in one of the online Q&A sessions.

Link building is usually pretty straightforward – you get relevant sites from industry to link to you, and you receive several points from the biggest search engine. But what about content? How to persuade Google that your content is the best on the web and that it deserves to rank on top?

In a nutshell, elements that make content effective are audience relevance, engaging and compelling storytelling, and calls to action. But this is not as simple as it sounds and we will use this post to explain how to optimize your content and earn top rankings.

Must-Do SEO Moves to Boost Web Page Google Rankings

SEO is a set of mechanisms and actions that you must take if you want to earn one of the highly-ranked Google positions. It takes a lot of hard work and precision to fulfill all aspects of optimization, but it’s possible once you make a good strategy. Here are necessary steps of such strategy.

Keep the Goal In Mind
Good authors write naturally, and users can feel the beauty of their content. However, the best content creators keep their overall objective in mind. You should do the same when designing the webpage content – think about your target audience and write to answer their curiosity and match their personal preferences.

Do you want to attract new buyers? Do you want to address only a handful of digital influencers? Is it a B2B post? Additionally, the nature of your posts also determines the way you optimize it. Content can come in a brief news format or ‘How To’ article. It could be a reminder of this year’s activities or in-depth industry analysis. Your approach is going to be different in each case, so you need to bear the final objective in mind.

Keyword Analysis
Shirley Jung, SEO expert at UK Best Essays explains: “Keywords represent an essence of website content. Before you take any action, you must do thorough keyword research. First of all, do the brainstorming session with your team members to come up with the most relevant keywords for your content. Besides that, utilize online tools such as Keyword Planner to make sure that you didn’t forget any alternative options. If you publish news frequently, stay up to date and try to be the first one to write about trendy topics. In that regard, Google Trends is always a safe choice for marketers.”

When you think about keywords, don’t stop only on two or three most obvious choices. Instead, be creative and cover the topic from all angles to maximize the SEO potential of your post. Find synonyms and phrases which users could be looking for in Google searches. You’ve probably noticed that there is some serious semantic mechanism behind engine searches – and this is how we got to the TF IDF algorithm.

The TF IDF is a word-weighing algorithm which measures Term Frequency and Inverse Document Frequency, hence the name. It calculates how many times you used each word in a specific text, measuring the relevance by its sheer quantity. However, it also calculates the quantity/quality ratio within a larger corpus to detect the most popular terms and to neglect commonly used words like articles ‘the’ or ‘a’.

Keep in mind that identifying the best keyword doesn’t mean you should deliberately fill your content with it. On the contrary, Google is very strict when it comes to keyword density, and they will penalize all attempts to add keywords to each line of the text. Broad keywords will also do well for the content as more than 70% of marketers use this method to power up their rankings.

The structure of your content is essential, too. You ought to disperse keywords through several units of the text, clearly dividing each paragraph. This is exactly why you can find thousands of posts in the form of lists and bulletins.

Analyze the Competitors
It would be perfect if you wouldn’t have to deal with hundreds of competitors who are also eager to earn one of the highest positions in Google searches. For this reason, you should analyze the most successful competitors and learn what it is that makes their content so engaging, unique, and SEO rich. Take some time to research their topics and everyday subjects. Try to find out their style of writing and content structure. All these elements could help you to win a position on the first page of Google search results.

Create High-Quality Content
Content optimization is meaningless if you don’t publish high-quality posts on your website. Even if you convince users to visit the webpage and check out recent posts, they will soon abandon it for good if they don’t enjoy it or consider it relevant.

Some marketers claim that people don’t read a lot online, so your posts should be short. On the other hand, some marketers say that longer articles prove that you did proper research, which improves the credibility of your posts. According to a recent study, the ideal length of a blog post is around 1,600 words.

But in our experience, you can go for anything between 300 and 3,000 words as long as you create amusing content. Just follow the previous tips from our list: keep the goal in mind, find relevant keywords, and design unique and valuable posts.

On-page SEO
On-page SEO is a technical aspect that you must respect to receive top rankings. Your job in that regard is to choose one keyword and place in title, headline, and page URL. Besides that, there are other keywords that you take as secondary choices. You should add these to meta description, images, and within the content itself. Doing so, you allow search engines to find and index your pages, which is the necessary precondition of higher Google rankings.

Bonus tips
If you take advantage of the suggestions we mentioned above, you will increase the odds of earning a Google top 10 spot drastically. However, we have a couple of extra tips for you.

  • Optimize website for all devices: People surf the Internet using various IT gadgets. You have to indulge them all and optimize a webpage for each type of device, but especially for mobile phones. Some analysis showed that almost 75% of Internet activity would be mobile this year, meaning that the vast majority of Google searches come from this sort of device.
  • Don’t forget social media: Since Facebook alone gathers more than 2 billion active users, it is evident that social networks have the power to boost your search rankings. Adding social share buttons under each post, you enable users to engage and perhaps even strengthen your Google authority.


With millions of websites available online, it is challenging to get your foot in the door and deserve one of the top 10 positions in Google search. That’s why you need to be smart and optimize your web page content to fulfill the SEO principles. In this article, we showed you several steps that you have to take while creating content.

These tips will help you to attract more attention to your website and earn top rankings soon enough. Feel free to use our suggestions and don’t hesitate to leave a comment if you need additional explanations about this topic.

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