How to Optimize Web Fonts for Performance on your WordPress Site

Your website should be a freedom for you as well as the targeted audience. In fact, it should be. When it comes to web design, WordPress, as well as Google, have always provided the global audience with the best options. One of the biggest things one can do to make a perfect yet attractive website is utilizing exceptional web fonts. But some end up lowering down the website’s speed, optimization, and worth. Besides pictures, blog, posts, microcopy etc. web fonts should also be put on high priority for optimization.

Web Fonts

There are a number of web font’s families available; you can categorize them all with the following list of certain major familiars:

  • San-serif
  • Serif
  • Handwriting
  • Monoscape
  • Display

These families are further divided into many groups and categories that all together form tons of web fonts you can utilize on web pages. Follow us through this post and let’s discuss how you can optimize them for better performance.

Optimizing Web Fonts

Web fonts are an example of modern fonts on web designs and major business owners are already utilizing these rich designs into their WordPress websites. Adding amazing web fonts while optimizing is critical because unbalanced and poorly optimized web fonts can dramatically bog down the optimization of a website. Web fonts are generally used for two purposes:

  • They enhance the UX experience and improve the website design.
  • Web fonts often serve more effectively as compared to web safe fonts across a wide range of resolutions and device sizes.

Web Fonts Optimization using a Font Service

Let’s start with using a web font service as it is easiest and most common. You might have heard of the famous font service “Typekit” among professional developers, but Google Fonts stand out to it as the easy and most common source of third-party fonts. Google Fonts is easy to optimize and use because the majority of font types are already stored in the browser’s cache of the users.

Adding Easy Google Fonts plugin is the best option to add web fonts to your WordPress site. This efficient plugin allows the administrator to select from various font styles for each text element and choose custom designs for special elements of the website. Font styles and custom selector are assigned to certain elements of the plugin. Users also get a live preview of each change they make in the website’s font styles.

This efficient font plugin lets you select from a wide range of custom fonts for your website. It offers a quick setup and does not require any technical CSS knowledge to integrate and employ on the website. These custom fonts can be easily accessed through major themes settings panels including Salient, Porto, KLEO, Avada, X Theme and many more. One major thing that makes this plugin stand out to others is it supports all major operating systems and browsers.

Best Ways to optimize your site using Web Fonts

After we’re done talking to add web fonts on your WordPress site, let’s discuss the best ways of optimizing web fonts for performance. Make sure your website hosts on a trusted and reliable web hosting service. Conduct a thorough research and consider certain things i.e. visitors per month, on-time, flexibility, customer support etc. to find the top web hosting as per your needs.

Load web fonts asynchronously

As we have to call the web fonts locally through @font-face, there is a possibility of a blocking request. Therefore, make sure to call the @font-face request through a separate javascript to avoid this blocking request. Don’t be overwhelmed with thousands of different styles and variants, combine different web fonts to weigh down your website’s load so it may run faster.

You can combine multiple typefaces to customize a reliable yet excellent design and have a lighter positive impact on website’s performance. This practice serves best in terms of a journal, article, or blog website. A person new to blogging tends to create an efficient website look when loading web fonts asynchronously.

Load Web Fonts Rapidly

Make sure to load web fonts as fast as possible and find the best way to inject them. The best way to accomplish this is to add a “preload” header within the web font files. This “preload” header will assist the website to load all the required web fonts when needed. Be selective, because if you add all resources, the browser will integrate all of them which is surely a useless practice.

All browsers having “prefetch” function also support WOFF. In case of WOFF2, it is recommended to avoid adding headers.

Browser’s Compatibility

There are a total of four major font formats available:

  • True Type Font (TTF): This format is available since the late 80s.
  • Web Open Font Format (WOFF): WOFF was established in 2009 which is True Type or Open Type. It is often used with only compression and further metadata.
  • Web Open Font Format (WOFF2): It is certainly an improved variant of the same WOFF.
  • Embedded Open Type: The best option to be used for embedded fonts on a website. It was developed by Microsoft.

WOFF2 is the best option to utilize on your website. It is much faster and offers extra compression. When it comes to Google Fonts, they are all compressed and delivered over Google’s CDN which is surely the fasted way around. No doubt Google fonts already incorporate built-in optimization functions; you can still perform an optimization practice by being selective. Don’t select all character sets and styles. Think carefully and choose options which you’d like to add to your website.

Use Cookies      

It is recommended to use cookies or localStorage to avoid users having to re-download the font styles every time they visit the website and don’t run late JavaScript when the font is already stored in the cache memory. The localStorage variants ensure to save web fonts for a longer lasting localStorage for users who often visit the same site again and again. However, cookies are a bit faster than using the localStorage variant.

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