10 rules to help your website stand out.
Creating a website can be a great experience and opportunity to market your service or product to the world. It can also give you feedback from patrons and get eyes on your product or service. Websites also allow you to target your audience and gain new followers. The main goal of a website is to bring attention to your product or service. If your content is bland and generic it may not get the desired attention. This is the basis of the first tip.
Rule#1. Use the best content.
This means do not use stock photos or copied content. Use articles and pictures that you have paid for or created. This is important because it shows the effort and time that has gone into the details. Today’s audiences scrutinizes everything on the page from the art to the words.
Rule#2. Be original and unique.
In order to stand out your website must focus on the details that your competitors do not. Your business must offer something such as; goals, ideas, services, and/or products that are unique.
Rule#3. Blog and Video.
Websites can develop a following faster with a blog and video with updated content. It’s not enough to have a good product or service in today’s competitive market. To set your website apart from other add unique content such as videos, blogs, and post. Use your content as mini advertisements for your website.
Rule#4. Use social media to promote your website.
Social media is quickly becoming one of the top ways to increase traffic to your website. You can create a social media profile specifically for your business. You can also hire influencers to promote your website on their individual platforms.
According to this Forbes article, use creative bios to tell your visitors who you are. This gives your audience the ability to relate to you and what you offer.
Rule#6. Use professional developers.
If you do not know what is CSS or what CMS is you may want to think twice before you try to create a website. An experienced professional developer can create a basic website that is functional and most can help support and host your site. They can also help make updates and changes so you don’t have to do all the work by yourself.
In order to stand out, you must be noticed first. To achieve this a 2017 article from the Huffington Post suggests using Search Engine Optimization or SEO. This tactic uses specific keywords and/or phrases to rank up your website. Thus, making your site easier to find.
Rule#8. Make your website mobile friendly.
Today, we live in a fast paced world and most of our computers are in the form of mobile devices. When you create an app or a mobile friendly website; users can quickly gain access to what you have to offer. Mobile friendly websites also allows users to visit your site on multiple devices when and wherever they want.
Networking can help you get your brand name in front of people who may not have known about your business otherwise. Linking your website to other businesses, (with their permission), can result in increased traffic for both websites. Maybe you have a friend or someone you know with an existing site that may be willing to help. According to Lobster Digital Marketing you must find business willing to pool traffic.
Rule#10. Know your audience.
Your audience is who your website is devoted to. Make it a point to understand them and concentrate on marketing that feeds their need. Make your site a place your visitors want to return to. Learn the patterns of the demographics that visit. Chat with as many visitors as you can. Ask them questions and allow them to ask their own. Take the information you learn and incorporate it into your design.