Stats say that online retail sales are exploding.
As more customers are shopping online, retailers need to fight for staying dominant in the overcrowded ecommerce ecosystem.
However, competing with big boys in your industry can be extremely challenging for smaller online retailers.
Does this mean you’re doomed to stay invisible in the digital abyss?
Of course not.
I’m going to show you a few powerful tactics that will skyrocket your traffic and inspire more conversions.
Build a Referral Program
If you haven’t implemented a solid referral program into your ecommerce marketing strategy, it’s worth investing in one. Research emphasizes that 81% of online consumers trust recommendations from friends and family when making buying decisions.
Make it easy for your customers to view your business’ reviews, a well as to recommend your business or products to others. Incentivize your customers to share the positive word of mouth about your brand via email or social media. For example, you could give them free shipping, massive discounts, free gifts, etc. This is what many famous brands like Evernote, Dropbox, or Coca-Cola do.
Start Guest Posting
Publishing guest posts on credible sites in your niche gives you the opportunity to build quality backlinks and boost your rankings in the SERPs. Most importantly, this practice will skyrocket your online store’s visibility and get you noticed by the right customers.
When entering the guest blogging sphere for the first time, you need to focus on writing high-quality articles. Make sure that your content is relevant to the site’s readers and that it educates, engages, and entertains them properly.
You should also assess the quality of the site before connecting with them:
- Does it belong to the same niche?
- Does it target the same audiences?
- What do its meta tags (title tags, meta descriptions, etc.) tell about it? If these elements of the site keyword-stuffed and spammy, then you should avoid it.
- How quality is the content they publish? Does it resonate with their audiences and engage them?
- How well does the blog rank in the SERPs?
- How user-friendly is it? If you notice a bunch of ads, popups, spammy CTAs, poor-quality images, and exact-match anchors once you land on the homepage, it’s the first sign you should leave the site immediately.
Work with Influencers
An influencer is a popular person in your niche that has a wide following. Their audiences follow them regularly, look for their tips, and really listen to them. Be it a Hollywood star, a blogger, or a social media celebrity, referrals coming from authoritative figures in your niche will boost your online store’s exposure and build trust with your potential customers.
Now, there are a few rules you need to follow when investing in influencer marketing.
- Find bloggers that speak to your customers. For example, stats say that online consumers trust micro-influencers and non-celebrities because they can relate to them. You can start your influencer prospecting on Google, using its search operators. There are numerous influencer networks and marketplaces that may also be helpful. Finally, you can automate influencer prospecting processes. Some link building tools will even eliminate irrelevant and poor-quality results for you.
- Build relationships with influencers before reaching out. Follow them, research their site and social networks, start sharing and commenting on their posts regularly to grab their attention. Your goal is to understand them and their audiences so you can create a perfect outreach email.
- Send your products to influencers, highlight what makes them special, and explain why you believe the influencer may be interested in them. If they like your products and consider it valuable to their followers, they will promote them on social or even review them on their blog.
Invest in Paid Ads
PPC remains a “pay to play” game and, as such, it remains one of the fastest and most effective ways to drive high traffic to your store quickly. However, to compete with large brands, you need to plan your PPC tactics strategically. Here are a few steps you should take:
- Track your major PPC metrics like your click-through rate, cost per click, cost per acquisition, and conversion rates regularly.
- When doing keyword research, try to understand search intent and optimize your ads for those search terms people really use.
- Use geo-targeting to put your ad in front of the right audiences and avoid paying for irrelevant traffic.
- Dayparting lets you display your ads only during certain times of the day.
- Use your ads wisely to emphasize your business advantages and missions.
- Optimize both your ads and landing pages for mobile users.
Be Active on Social Networks
As the number of social networking users is rising, social networks have become a significant part of your digital marketing practices. These channels allow you to target the right audiences more effectively, boost their awareness of your online store, and build closer relationships with them.
Now, there are numerous ways to use social networks to increase your ecommerce traffic:
- Use a Messenger bot to provide real-time feedback and encourage your customers to visit your site and make a purchase faster.
- Encourage social media sales. For example, Pinterest’s buyable pins allow your customers to make a purchase directly from the platform.
- Use social media management tools like Buffer or Hootsuite to share your website content and curate relevant posts in your niche consistently.
- Share social proof. People love online reviews as much as their friends and family’s recommendations. Precisely because of that, you should use social networks to encourage customer reviews, write testimonials, and even publish user-generated content.
Over to You
With the rise of your competition online, you need to get creative to get people to click on your online store.
However, none of these tactics is carved in the store.
You need to understand your online customers, create buyer personas, and adapt your marketing and branding tactics to their expectations, preferences, and problems. A customer should remain at the heart of everything you publish and write online.
This is the only way to boost your online traffic and increase conversion rates.