If your company does not have a website you need to get a website because your target audience most likely uses the internet in some form or another. This could be a website that shows your company’s products or services you offer. It could also be a site where you put up different blog articles and content about what your company is doing within your local community.
You do not need to have a 4 year degree in computer science to make an amazing website. You also don’t have to make the website yourself, there are a lot of different people and services that can build customized websites.
Here are 5 things to think about when creating a website:
WordPress is so much more than what it started out as: a blogging platform. Today many major companies use WordPress to power their websites. This is because WordPress has a lot of different functions and can be used as a CMS that includes a lot of different plugins. It is easy to keep all of your website related tools and resources in one place. This allows you to work more effectively so you aren’t scrabbling around having a bunch of different tabs open trying to organize everything.
People use their eyes when they are looking at a website or any social media platform. This makes it crucial for your website to have sharp, fresh images that stand out (in a good way) from your competitors.
This doesn’t mean that you have to be a graphic designer because you can get the help of others to produce great logos and media for your company. This can be one of your former colleagues or coworkers or it can be someone from a freelancing workspace. Either way you can work with the digital marketer and make sure the work meets your company’s standards.
Content is king in the marketing world. Your content shows potential customers what you are all about and how professional your company is when dealing with business. Also the more quality content that you put out, the more your customers can see who you are as a company. This helps build trust and authority with search engines and potential customers.
There are several different components that go into creating a website. If you do not want to deal with coding and the usability of your website you can always hire a third party to build a website for you. There are different companies such as Scottsdale website design that works with you to create your dream website. You want a website that is simple but elegant. You also want your website to be easy to use so your customers don’t get frustrated with finding something. Website speed and loading of webpages is also another aspect that is important to users.
Whether you have an online business that sells many different products or you want to add a shop to your business, you need to sell products. This will allow you to spread the word about your company and let your customers show off your company.
Having an online business will also help you create more revenue. This doesn’t have to be anything too laborious for you but it should reflect your company well. If you offer a service of some kind you can always sell merchandise online with your logo to promote your company. If you do decide to have an online business make sure it is easy to navigate, choose products and that you have a safe and secure check-out process.
Creating a website for your company or business does not have to be stressful or have any tears shed over it. There are many resources out there that allow you to have your dream website. What is something you wished you knew before getting your first company website? Be sure to share this with a friend who currently dealing with website designs!