Designing your site so it’s tailored to be as SEO focused as possible is vitally important if you want anyone to see it. Boosting SEO will help you rise up the rankings in Google which, in turn, will make your site appear more relevant and trustworthy. This will eventually draw more users to your site. So, if you like the idea of creating a WordPress site but don’t quite know where to go from there, fear not. See below our useful guide on how to boost SEO on a WordPress site:
- Pick A Great Web Host
One of the most important steps in creating a successful WordPress site is picking a great hosting provider. Because Google takes into account the speed of your site when determining rankings, it’s ideal to give yourself a head start by picking a speedy host. Look for a host that is reliable and has a good reputation. Mobile app development means that it also makes all the difference when it comes to how your site looks on mobile, not just desktop. Ensure your host is also tailored towards mobile view.
- Start with Your Blog
When you first set up a blog you can click the ‘discourage search engines from indexing this site’ feature so Google doesn’t knowledge the blog until you’re done setting it up. When creating content, always use the heading structures: Heading 1, Heading 2 etc. When you’re finished working on your blog you can then enable the search engine indexing option, this will allow Google and other search engines to crawl your pages.
- Choosing an SEO Plugin
Plugins are small pieces of software that you can install on your WordPress site. They add new features and functions to your site which can improve the way you use it. For SEO, there are several plugins available that aim to help with your site’s rankings. Plugins such as Yoast SEO, Squirrly and WordPress SEO are all popular tools. They help you with your sites content by analysing and giving suggestions for improvements.
- Change Your Permalink Structure
Permalinks are the permanent URLs that point to your site’s posts, including the pages and other content. WordPress has several automatic permalink options; the idea is to create a simple and easy to follow structure that search engines will be able to make sense of. You can change your permalink structure or even create a custom one by going to the backend of your site and going into Settings>Permalink.
- Create A Sitemap
A sitemap is just a list of all the pages and other content on your website, like a contents page of a book. The sitemap can also be ordered into a hierarchy. Not only does this make your site easier to navigate for you, but it’s also attractive to search engines because the information is laid out clearly. This means it can crawl all the pages on your site and see how they relate to one another. You can add a sitemap via a simple plugin like Yoast SEO.
- Link with The Contents
Content is still very much an important part of SEO. Internally linking within your site can help search engines to see which information is connected to others with similar content. You can build your content around your keywords too; linking keyword phrases between posts. The links should be within the text naturally, Google wants information to be useful to the reader, first and foremost.
- Add Your Site to Google Search Console
Google Search Console is a set of tools by Google that gives website owners a chance to see how their content is seen by a search engine. It gives you a genuine insight into how your site is viewed, how each page appears in the search results and how often your pages are clicked. You can then feed off this information to make the appropriate alterations to your pages if some are performing less well than others.