When it comes to website designing, less is more is a common saying. While this is true in every manner, designers are often found fighting a battle against clutter. And more often than not, even if they do succeed in creating one, their clients are rarely impressed. This is mainly because neither the designer nor the client truly understands the core benefits of a minimalist web design.
The main motive of a website’s design is to focus on the content of a website and to ensure that no grave detail is overlooked. A well-structured and defined purpose, elimination of any confusion and clutter, and a strong focal point is all that is required to attract a user. And from a visual standpoint, a design that is stripped of all superfluous colours and textures calms the human brain and brings it down to the basics. So, let’s dive deeper into how minimalist web designs can actually be beneficial for your business, while at the same time, explore tips to improve your web design.
Visual Appeal and Clarity
The visual appeal of a website is definitely not the most important aspect, but it sure isn’t entirely irrelevant either. It is the visual appeal that contributes to your brand and let’s your customers know a thing or two about your business. It also acts as an element that creates the first impression among users. And if the first impression is bad, you can be almost certain that no user is looking forward to returning to your website. So while judging a book by its cover may be wrong in the real world, in the world of web, this is how things roll. Minimalism is also about getting rid of all unnecessary clutter and helping visitors find exactly what they’re looking for. Thus, a minimalist web design improves usability and navigation, simplifies layout, includes whitespace, along with elements such as CTA buttons, etc., to enable users to focus on the main content.
Better Speed and Response Time
The prime motive of a minimalist design is to improve the speed and accessibility of a website. By avoiding excess buttons, details, and other distractions, the website becomes lighter to load, thus making them faster. Various surveys reveal that 47% of internet users do not wait for more than 2 seconds for a webpage to load. So, if your website has a slow loading speed, the conversion rates lower by 7% for every extra second. Thus, a heavy website that contains too many files will not just lower your conversion rate, but also drop your website’s search engine rankings at an alarming pace. Your ultimate goal is to have a faster loading website as opposed to a detailed website that simply refuses to load.
Improves User Experience
The success of a website is directly proportional to a successful user experience, which is why designers focus on creating not just an attractive website, but also one that is extremely user-friendly. Minimalist principles are thus carefully applied to help designers simplify online interactions. Additionally, minimalist designs also take into consideration mobile usage and focus on keeping the design flexible and mobile-friendly. Since over 52% of all website traffic around the world came from mobile phones in 2018, ignoring a mobile-friendly design is no longer an option for businesses.
Since no online business can thrive without conversions, it becomes one of the most important aspects for any web design. Although there are various ways in which a web design can impact conversions, here are a few of essentials one’s…
Colour plays an important role in having an effect on the psyche of human brain. It affects the behavior and emotion of an individual to such an extent that researchers have even studied the impact of colour on marketing. According to a recent study, it takes just 90 seconds for people to make up their mind on a particular website and 60-90% of this assessment is based on colours alone. So, if you use a colour intelligently to compliment your design, you can covert more users to customers. And although there is no right or best colour, it is estimated that warm colours usually calls for action, which is why these colours are often used for CTA buttons.
Human faces on a website act as a trigger to human emotions. Meaning, when we come across a human face on a website, a user is not only able to relate to the business in a better fashion, but is also able to view the human side of the business thus making them more comfortable and trusting towards the brand. This works even better when one uses their own employees and office premises to give the user the look and feel of their physical presence.
Kis—Keep it Simple principle is an essential design rule where a simple design is considered as a better design. An organized and easy-to-follow navigation will attract further customers and bring forth measurable conversions.
Impactful and Professional
The visuals of a website enforces a brand’s image and gives the user the sense of professionalism maintained by the business. Additionally, including elements such as customer testimonials, photos of staff, events that take place within the office premises, etc., gives the business a higher credibility. Including a physical address, links to social media pages, etc adds further value and shows the user that a business is more than just a brand. This essence of professionalism can easily be added with content and design styles to show the user that you are in-fact a customer focused business.
To sum up, minimalism does not mean that a website is incomplete. In-fact, it requires the inclusion of essential elements that are important for conversions and higher ranking on search engines. And businesses around the world realize the importance of minimalist web designs and are implementing it so as to prioritize positive user experience above all else—the one aspect your business cannot afford to overlook either